WongDoody

Grateful. Proud. Thank you Financial Times and Infosys. Learn more about our first app for Apple Vision Pro, and how the FT, Infosys and WongDoody brought maverick economist Bill Phillips’ landmark analogue computer to life in stunning detail. Free to read https://lnkd.in/eh7Jiy7j #FT, #Infosys, #AppleVisionProApps, #AppleVisionPro, #VisionPro, #SpatialComputing, #wongdoody, #futureproofedmarketing, #InfosysAster, #NavigateYourNext

Meet the FT Money Machine 👋 . Using XR to revive a 75-year-old teaching machine In partnership with the Financial Times and Infosys and designed entirely in-house by our talented designers and engineers; students, researchers and policy makers can now model and study complex economic systems with simple hand gestures. 🎉   FT Money Machine provides an immersive physical and visual representation of economic principles. The FT Money Machine is now available to download for free from the Apple Vision Pro App Store. Special coverage of the Money Machine by Alan Smith OBE and FT senior columnist Tim Harford will be published in the September 7th print FT Weekend, and is available free-to-read at ft.com/moneymachine. 👏 Thank you to Financial Times, Infosys, Alan Smith OBE, James Lamont, Bob Haslett, Navin Rammohan, University of Cambridge, Professor Allan McRobie, Gillian Tett, The London School of Economics and Political Science (LSE), Nicholas Barr, Ralf Gehrig, Bianca Mack, Dennis Christensen, Sabine Totzke, Marie Schwarz, Anthony Brooks, Benjamin W., Eliza M., Elena Ramirez, frank schmidt, Manuel Müller, Etienne Strauss, Reto Stuber, Joao Peixoto, Adeola Adedeji, Abi Bobroff ❤️ #FT, #Infosys, #AppleVisionProApps, #AppleVisionPro, #VisionPro, #SpatialComputing, #NextGenLearning, #wongdoody, #immersiveexperience, #futureproofedmarketing, #experiencedesign, #experiencedesign, #immersiveexperiences, #futureproofmarketing, #InfosysAster, #NavigateYourNext

In today's world of authenticity in advertising: Could AI-generated humans take over brand communication?   We're excited to present the results of our groundbreaking study, "AI Humans in Brand Communication," for the first time at the DMEXCO - Digital Marketing Expo & Conference. On 19 September, we'll be joined by Prof. Dr. Stephen Schuster to share some fascinating insights into how consumers feel about AI-generated humans in advertising. What are the concerns and fears? How do customers react to AI-generated content? How can we answer the ethical questions surrounding this topic? This keynote will highlight the science-based findings and guidelines on using AI Humans in brand communications in a customer-focused way.   Join us at DMEXCO 24 on 19 September, 2:30 p.m. at the tech stage! https://lnkd.in/eUmAEWZU https://dmexco.com/

An Unforgettable Milestone: 75 Years of OTTO! 🎉   What happens when you bring together the legendary Otto Waalkes, the Elevator Boys, and Lena to celebrate OTTO's 75th anniversary? At WongDoody, we had the privilege of finding out! Tasked with the mission to bridge the generational gap and celebrate, we helped create a influencer marketing campaign that truly resonated across ages.   The centerpiece of the campaign? A special edition adidas sneaker designed exclusively for this milestone. Through this creative approach, we not only connected young and old but also sparked huge excitement and engagement.   A big thank you to everyone who worked behind the scenes to make this possible and and an even bigger thank you to OTTO for the opportunity to be part of this special project ❤  

Help us send our expert voices to #SXSW2025. Voting is still open! Dive deep into what makes a game good with UX Lead Ruthie Edwards, and learn how game design can help with decision-making in everyday life. Polls are open now, from August 6th - 18th. Cast your vote here: https://lnkd.in/ga46ku2W

Is it finally possible to analyse and use masses of data in a meaningful way thanks to new AI systems? Yes, and it means big things for B2B marketing. Bernd Kunkel, Executive Director Strategy EMEA, recently shared his thoughts with W&V, Werben & Verkaufen. A few takeaways: 💡 Big data leads to real insights through AI It’s possible to find out what users actually want—a real booster for B2B brands. 🧠 Intelligent automation is the trump card A one-off setup using AI makes communication automation not only easy, but is set up for continuous optimisation with usage and behavioural data flowing back into the process. The result: customer needs can be met more precisely. 🎯Predictive content and personalisation as a benchmark Customers can be addressed in a tone that is customised to their individual needs. Communication happens on what they need, when and how they need it. For example, offers for consumables can be sent just when the customer is likely to need them again. It could hardly be more relevant. Textbook relationship building. 🛎️ Improved customer experience through first-level support Big data and AI are finally making chatbots a real help. Social listening identifies what users are interested in, and chatbots can then be equipped with information (e.g. old manuals and training documents) to become rather good first-level support and relieve employees. 🗺️ Transcreation made easy Localisation of content is important. People want to recognise themselves. Metahumans, intelligent backgrounds and translations enable AI to quickly adapt campaigns for each region. And all this without additional shoots, lengthy image research and editing or the need for adaptation by a local agency in the regions. Bernd, we love it all. And we’re here for it. Creativity x tech making the dream a reality. Read more here (German only): https://lnkd.in/e7ba-Wes #BigData #AI #HumanExperience #B2B

We need your vote— help us send a panel of experts to #SXSW2025. Phillip Golub, our SVP of Experience Design, will be leading a conversation on the benefits and challenges, myths, legends, and inconvenient truths of designing at the enterprise level. Joining Phil is Sara Alloy (Sr. Director, Experience Design, CoreAI Head of Design at Publicis Sapient), Barry Fiske (CXO, Global Experience & Innovation at Merkle), and Valerie Vacante (VP, Solutions Innovation at Dentsu). Polls are open now, from August 6th - 18th. Cast your vote here: https://lnkd.in/gNmwzgHP

smart Europe GmbH x WongDoody: The journey continues! We’re honoured to keep pushing the envelope as smart’s MarTech partner for CGI and real-time visualisation platforms, with our digital twin CGI ecosystem forging ahead to further optimise content production for genuine marketing automation.   A little background: in 2022, WongDoody developed an innovative CGI ecosystem for smart—a seamless end-to-end CGI production pipeline that creates and renders assets in real time. In 2023, we launched a self-service platform to boot. And now? We’re streamlining image creation and production, making customisation for every country and each channel easy using digital twins. With digital twins of each model, stills and videos of every detail and configuration of the new smart model range can be created on demand. From Björn Schick, Chief Experience Officer and Member of the Management Board at Smart Europe: "In today's dynamic digital landscape, we need to have a strong presence to engage with our customers at every touchpoint. WongDoody has developed a high-performance 3D platform for us based on a digital twin. This platform creates personalised customer journeys with our vehicles, improves the experience and opens up new creative possibilities with generative AI. We are very much looking forward to the next steps together.” Thank you Björn Schick for your kind words and your trust. And thank you to the WongDoody Germany team for your passion for design and technology! We’re living the dream together in the sweet spot where creativity meets tech. Read more here (German only): https://lnkd.in/ey3AvDwB And here (German only): https://lnkd.in/e6J2dTjR #DigitalTwin #MarTech #Automation

We need your vote! Help us send our expert voices to speak at #SXSW2025. Get our unique perspective on #AI, future-proof marketing, #UX and more from a diverse collection of panelists tapped into the industry. Polls are open now, from August 6 - 18. Cast your vote below: How to “Future Proof” Your Marketing with People, Not Tech Jennie Moore, VP Group Creative Director (WongDoody) Jess Monsey, Executive Coach, Brand and Advertising Consultant (72andSunny, Wieden+Kennedy) https://lnkd.in/g_TTChAH Enterprise Digital Products: The Death of Design Innovation? Phillip Golub Golub, SVP Experience Design (WongDoody) Sara Alloy, Sr. Director, Experience Design, CoreAI Head of Design (Publicis Sapient) Barry Fiske, CXO, Global Experience & Innovation (Merkle) Valerie Vacante, VP, Solutions Innovation (Dentsu) https://lnkd.in/gNmwzgHP What's in a Game? Gamification in UX Design Ruthie Edwards, UX Lead (WongDoody) https://lnkd.in/ga46ku2W How the Financial Times Used XR To Revive a 75-Year-Old Teaching Machine  @Alan Smith, Head of Visual and Data Journalism (Financial Times) Ralf Gehrig, Global CXO (WongDoody) https://lnkd.in/gDgmBKwZ

Get inspired with the latest edition of Out of Office! This month, we're diving into the innovative #immersiveexperiences at the 2024 Paris Olympics, from captivating onsite exhibitions to virtual adventures on Roblox. Discover how brands like Nike and Comcast are revolutionizing fan interactions. Plus, learn how WongDoody's cutting-edge designs are transforming tennis tournaments and join us at the 2024 Mumbrella Sports Marketing Summit to hear from our CXO James Noble on redefining fan experiences at the Formula 1® Australian Grand Prix.