We help Amazon Agencies in Scaling Swiftly with our B2B Operations Outsourcing Solutions | CEO @Zelevate | LUMS 21'
🚀 Achieve Desired Results from Your PPC Campaigns with These Golden Tips! Over the past six months, we've audited more than 57 accounts and discovered some common advertising mistakes that you need to avoid. 1️⃣ Optimize Your Campaign Structure: A well-structured campaign is the foundation of your PPC success. We often come across accounts where branded and non-branded keywords are mixed in the same campaigns, and 50 keywords with different match types are targeted together. This makes it challenging to evaluate results accurately and manage bids and budgets effectively. To optimize your campaign structure, follow these rules: ▶ Limit each campaign to a maximum of 10 keywords. ▶ Ensure that all keywords within a campaign have similar search volume ranges. ▶ Use only one match type per campaign. ▶ For ranking campaigns, have only one keyword with one match type per campaign. ▶ Keep branded and non-branded keywords separate. ▶ Avoid targeting different product categories in the same campaign; create separate portfolios for each category. 2️⃣ Conduct Comprehensive Data Analysis: Many advertisers only view performance at the campaign level, leading to oversimplified decision-making. To get a more accurate picture of your PPC performance, analyze at least these five variables: (using pivot table, calculate % of sales, % of spend, CTR, CVR, CPC & CPA) at each level) ▶ Campaign Level: Evaluate performance across different campaign types. ▶ Match Type Level: Assess how different match types perform within a particular campaign type. ▶ Placement Type: Understand how your ads perform on different placements. ▶ Bidding Type: Analyze the effectiveness of different bidding strategies. ▶ Branded vs. Non-Branded: Compare the performance of your branded and non-branded campaigns. Highlight exceptional results in green 🔰 and focus your budget on them, while identify poor-performing combinations in red and consider adjustments. 🛑 3️⃣ Mind Your Keyword Selection: Avoid wasting your ad spend on irrelevant or overly broad keywords. Thorough keyword research is crucial to select relevant, targeted keywords that align with your product and audience. 4️⃣ Harness the Power of Negative Keywords: Don't overlook negative keywords! By adding them to your campaigns, you can prevent your ads from showing up for irrelevant search terms 5️⃣ Optimize Your Product Detail Page: Driving traffic to your product detail page is essential, but if it's not optimized, you may struggle to convert visitors into customers. Pay attention to product titles, descriptions, images, and reviews to ensure they are compelling. 6️⃣ Be Patient for Results: PPC campaigns require time to gather data and optimize effectively. Avoid making drastic changes too quickly; instead, allow your campaigns sufficient time to generate valuable data, enabling you to make informed decisions based on performance trends. P.s: Let me know if you want me to have a quick look over your ads.