“I had the distinct pleasure of working with Andre at Pernod-Ricard. Together, we had a productive and rewarding experience in changing the digital, media and integrated marketing paradigms at Pernod-Ricard. Andre was a trusted colleague on a small team with a big task - as our brief was to transform (digital) marketing at Pernod. Andre brought specific expertise in that area to his role, but he also brought much more. He has a broad background in strategy and marketing, and was adept at bringing his experience and strengths to bear in his role - even if they were not specifically spelled out in his job description. What's more, Andre brought energy and ideas. He operated outside his immediate remit and demonstrated an innate desire to drive performance and value across the team's objectives. Finally, Andre was incredibly collaborative. He quickly built strong relationships with his colleagues, agency partners and other stakeholders. This is critical in change management situations, and Andre's performance was a case study. Andre is a true business leader. I hope to have the chance to work with him again down the road.”
Andre Marciano
Louisville, Kentucky, United States
2K followers
500+ connections
Louisville, Kentucky, United States
2K followers
500+ connections
About
I am an experienced Marketing and Media executive successful in leading brand stewardship…
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On Sunday, at the historic Silverstone Race Circuit, and slightly before the start of 🇬🇧 British Grand Prix we were delighted to present a…
On Sunday, at the historic Silverstone Race Circuit, and slightly before the start of 🇬🇧 British Grand Prix we were delighted to present a…
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This was a fun one, y'all. Jenna and Connor at Guardian Owl are asking smart questions around #AI in Guardian Owl Digital's GO AI Podcast. I had…
This was a fun one, y'all. Jenna and Connor at Guardian Owl are asking smart questions around #AI in Guardian Owl Digital's GO AI Podcast. I had…
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In 1996, Brown-Forman introduced the world to Woodford Reserve. Today, the brand is the #1 super-premium American whiskey brand in the world by…
In 1996, Brown-Forman introduced the world to Woodford Reserve. Today, the brand is the #1 super-premium American whiskey brand in the world by…
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$40 billion: The staggering price tag of deepfake fraud by 2027. Deepfake-related losses are set to more than triple, soaring from $12.3 billion in…
$40 billion: The staggering price tag of deepfake fraud by 2027. Deepfake-related losses are set to more than triple, soaring from $12.3 billion in…
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Yes You Cannes* In what is now a bit of a tradition, I typically write my annual "why its not a good use of time or energy to go to Cannes Lions…
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Some stunning findings in our first benchmark report. Together we can clean up this mess. Bob Liodice Tim Brown Bill Duggan TAG TAG TrustNet…
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A great day today debuting results of the new ANA / TAG TrustNet Programmatic Media Transparency Benchmark. A great opening panel thanks to Allison…
A great day today debuting results of the new ANA / TAG TrustNet Programmatic Media Transparency Benchmark. A great opening panel thanks to Allison…
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