“I was fortunate to work with Amy in her role at Channel Media Solutions on a project at NBC. Coming into the project late, Amy was a valuable and proactive partner, providing support and guidance with patience, to bring me up to date. Amy continuously conveyed her clear vision of the business needs and has a tremendous ability and a creative approach in visual presentation and readouts at an executive level.”
Über uns
I am an Executive GTM Leader, and Strategic Consultant with domain expertise in the…
Bildung
Volunteer Experience
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Board Member
CAMPBELL HIGH SCHOOL DRAMA BOOSTER CLUB
- Present 3 Jahre
Arts and Culture
advisory and consulting work for fundraising, digital website management & design, marketing and ticket sales.
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Customer Council
GoDaddy
- Present 1 year 7 months
Science and Technology
Member of select GoDaddy Domain Services User Council Advisors to provide feedback on upcoming product and service enhancements and give feedback to help direct their product roadmap
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Gründer
Catalyst Innovation Agency
- Present 3 years 5 months
Economic Empowerment
start up social professional inclusive community, consulting marketplace with a mission for economic empowerment and providing opportunities for the underrepresented and underemployed
Publications
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FAST TV Channels Q&A
Amy Alba Blog
A new blog series where Myself and I ASK & ANSWER the questions. I will take you through an industry trend or buzzworthy breakdown to keep us both in The Know!
Do you Keep hearing this buzz word popping up in the Media industry this year…
"FAST CHANNELS"… wondering what is it? Yeah, me too!
This is 1st in series defining FAST vs AVOD vs SVOD and a debrief on the state of the industry as it relates to FAST. -
Imprint Magazine-Biz, Career & Tech Issues, featuring 4 Young & relentless professionals
The Imprint Magazine
Amy was Featured as one of 4 of America's most driven young professionals, biz savvy, fearless and relentless.
Other authorsSee publication -
Imprint Magazine Featured article about Amy Cooper & Lady Couture
Imprint Magazine
Amy Cooper was featured as one of Atlanta's Young & Relentless with a published interview about how she started her own fashion brand, Ms Lady Couture, LLC.
Projects
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NBCU Diversity Research Council
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Program Management of NBCU's DEI Research and Insights projects led by the Diversity Research Council. The Research Council is a central hub for data, analysis and tools that are strategically prioritized to support all business DEI Initiatives within NBCU.
MAIN PROJECT: DIVERSITY EQUITY & INCLUSION AUDIENCE INSIGHTS CORRELATION STUDIES
PARTNER: NBCU Research & Insights Diversity Council
o SCOPE: completed correlation studies between diverse Talent vs Audience Demographics across…Program Management of NBCU's DEI Research and Insights projects led by the Diversity Research Council. The Research Council is a central hub for data, analysis and tools that are strategically prioritized to support all business DEI Initiatives within NBCU.
MAIN PROJECT: DIVERSITY EQUITY & INCLUSION AUDIENCE INSIGHTS CORRELATION STUDIES
PARTNER: NBCU Research & Insights Diversity Council
o SCOPE: completed correlation studies between diverse Talent vs Audience Demographics across traditional TV & Streaming using 1st, 2nd and 3rd party audience data to conduct competitive landscape analysis and identify content strategies for diverse talent on screen. -
Viacom Content Management Solution Gap Analysis & Functional Requirements Roadmap
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PROJECT: GAP ANALYSIS AND DESIGN OF PROGRAM RIGHTS & SCHEDULING SOLUTION
PARTNER: VIACOM Media Technology Services Department
o SCOPE: Modernization of internal legacy systems to vendor solution to support, 15+ international brands, users in 65+ countries, 1k+ titles, 300k+ episodes, 1M+ program rights.
o Analyzed existing program rights & scheduling tools and workflows with stakeholders to determine areas of process improvement and system features. Managed Resource allocations…PROJECT: GAP ANALYSIS AND DESIGN OF PROGRAM RIGHTS & SCHEDULING SOLUTION
PARTNER: VIACOM Media Technology Services Department
o SCOPE: Modernization of internal legacy systems to vendor solution to support, 15+ international brands, users in 65+ countries, 1k+ titles, 300k+ episodes, 1M+ program rights.
o Analyzed existing program rights & scheduling tools and workflows with stakeholders to determine areas of process improvement and system features. Managed Resource allocations, project plans, budgets and statement of work milestones using smart sheet collaboration with client stakeholders.
o Success: Completed full product roadmap and global implementation plans Conducted design sessions with business stakeholders in NYC, Miami, and Buenos Aires to clarify requirements, facilitate problem-solving, and document functional specs, resulting in a holistic design of a Program/Content Asset Rights & Scheduling solution. -
AMC Networks- Ad Sales & Traffic System Replacement
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Scope:
Gap Analysis, Design and Custom Development through to Delivery, Migration from on prem to SaS Cloud hosting, and final software Implementation of a newly designed ad sales and traffic solution suite (WO Network).
Success Story:
As Wideorbit's first major implementation for this new division and version of the WO Sales Module for National Cable Network Ad Sales fully integrated with WO Traffic creating a full end to end ad tech solution specific to the needs of a Major…Scope:
Gap Analysis, Design and Custom Development through to Delivery, Migration from on prem to SaS Cloud hosting, and final software Implementation of a newly designed ad sales and traffic solution suite (WO Network).
Success Story:
As Wideorbit's first major implementation for this new division and version of the WO Sales Module for National Cable Network Ad Sales fully integrated with WO Traffic creating a full end to end ad tech solution specific to the needs of a Major National Cable Network.
Significance:
This was a major unification and transformation project where I was responsible for oversight of the solution delivery with the WideOrbit Product Team, worked directly with AMCN IT and Ad Sales business stakeholders and Channel Media Solution consultants to manage the scope, budget and vendor resources of a 3 year multi-phased project.Other creatorsSee project
Languages
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Spanish
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Organizations
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Product Marketing Alliance
Member
- PresentProduct Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.Since then, they’ve gathered more than 90,000 enthusiasts from across the globe. All with one shared goal.To drive demand, adoption and the overall success of their products. Our mission. It’s simple really: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition…
Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.Since then, they’ve gathered more than 90,000 enthusiasts from across the globe. All with one shared goal.To drive demand, adoption and the overall success of their products. Our mission. It’s simple really: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.
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National Academy of Television Arts & Sciences
member
- Presenthttps://theemmys.tv
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Catalyst Innovation Agency
Founding member
- PresentFearless Female Catalysts converged together as an Agency of Innovation Drivers serving as Industry SMEs to guide executives & provide intelligence on industry trends, advise on growth opportunities & how to revolutionize your business through transformation strategy of IT, Marketing, Advertising and Operations.
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National Association of Broadcasters
Member
- Present
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