Über uns
Highly accomplished Chief Marketing Officer who designs and deploys large-scale global…
Articles by Scott
-
Extending Your Account Based Marketing by Tiering
Extending Your Account Based Marketing by Tiering
By Scott Berg
Activity
-
I'm delighted to share that today I start a new role as Global Account-Based Marketing Manager at Hitachi. Most of you who know me well will know…
I'm delighted to share that today I start a new role as Global Account-Based Marketing Manager at Hitachi. Most of you who know me well will know…
Liked by Scott Berg
-
Ya know the saying "half of success is just showing up"? Well in many ways, #marketing is the same. If you're not in the #market trying to brand…
Ya know the saying "half of success is just showing up"? Well in many ways, #marketing is the same. If you're not in the #market trying to brand…
Shared by Scott Berg
-
GOOD MORNING, HUSKER NATION! It’s game day in Lincoln. Where are you watching?
GOOD MORNING, HUSKER NATION! It’s game day in Lincoln. Where are you watching?
Liked by Scott Berg
Erleben Sie
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Bildung
Licenses & Certifications
Publications
-
Profiles in Marketing Excellence
DMN3 Institute
Profiled in "Profiles in Marketing Excellence" by Pamela Lockard, CEO and Founder of DMN3.
Note: Scott Berg is not the author, just profiled.Other authors -
-
New Kellogg text explores ‘sea change’ in marketing
Northwester University - Kellogg
-
New Media Lemmings
What They Th!nk - Market Intelligence for Printing and Publishing
-
Kellogg on Advertising and Media
Wiley (Contributing Author)
"Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from the world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively…
"Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from the world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality."
Other authors -
Honors & Awards
-
2015 Top 10 IHS Leaders Circle of Excellence
IHS, Inc.
-
Best Media Sponsorship — International Advertising Festival Cannes Gold Media Lion
International Advertising Festival -- Cannes Festival
-
Board of Advisors -- University of Nebraska, College of Business
University of Nebraska
-
BtoB’s Marketer of the Year — BtoB Magazine
BtoB Magazine
-
Editorial Board of Directors — “The Internationalist Magazine”
The Internationalist Magazine
-
First US-Based Client Judge — International Advertising Festival Cannes Media Lion
International Advertising Festival -- Cannes Festival
-
International Advertiser of the Year —Creative Magazine
Creative Magazine
-
Jury Chairman, Digital Awards Judging — “The Internationalist Magazine”
The Internationalist Magazine
-
Linkedin Best in Class Case-Study
LinkedIn
-
Named “Internationalist Marketer of the Year” by “The Internationalist Magazine”
The Internationalist Magazine
-
Sweet 16 Top Marketing Leader — Media Industry Newsletter
Media Industry Newsletter
-
Top 15 Media Mavens — Advertising Age
Advertising Age
Languages
-
Englisch
Native or bilingual proficiency
Organizations
-
University of Nebraska - School of Business
Marketing School Advisory Board
- Present -
Internationalist Magazine
Advisor
- Present -
Cannes Advertising Festival
Jury Board
-
Recommendations received
17 people have recommended Scott
Join now to viewMore activity by Scott
-
Should #Marketers get paid #commission for #leads which convert to #sales ? It sounds like a fantastic idea!! But, the reality of paying #marketing…
Should #Marketers get paid #commission for #leads which convert to #sales ? It sounds like a fantastic idea!! But, the reality of paying #marketing…
Shared by Scott Berg
-
HP, we need to talk. 𝗬𝗼𝘂'𝘃𝗲 𝗴𝗼𝗻𝗲 𝗣𝗿𝗶𝗻𝘁𝗲𝗿-𝗠𝗮𝗳𝗶𝗮 𝗹𝗲𝘃𝗲𝗹. I have your HP OfficeJet Pro 6978 printer. I pay $5/month for your…
HP, we need to talk. 𝗬𝗼𝘂'𝘃𝗲 𝗴𝗼𝗻𝗲 𝗣𝗿𝗶𝗻𝘁𝗲𝗿-𝗠𝗮𝗳𝗶𝗮 𝗹𝗲𝘃𝗲𝗹. I have your HP OfficeJet Pro 6978 printer. I pay $5/month for your…
Liked by Scott Berg
-
Utilizing Intent Data to quickly identify propects/customers who are already in the buying cycle is a fast way of find and accelerate the…
Utilizing Intent Data to quickly identify propects/customers who are already in the buying cycle is a fast way of find and accelerate the…
Shared by Scott Berg
-
Buyers don't want to talk to sales anymore. Do you hear and see this everywhere? It's a straw man argument and likely not true at all. Let me…
Buyers don't want to talk to sales anymore. Do you hear and see this everywhere? It's a straw man argument and likely not true at all. Let me…
Liked by Scott Berg
-
Interesting article from Forbes regarding the state of Chief #Marketing Officers. Worth a read... the results don't surprise me. I've heard these…
Interesting article from Forbes regarding the state of Chief #Marketing Officers. Worth a read... the results don't surprise me. I've heard these…
Shared by Scott Berg
-
We are pleased to announce that Shavonnah Schreiber, Board Director, will be joining us as a speaker at BoardTrust: Hot Topics That Matter to Board…
We are pleased to announce that Shavonnah Schreiber, Board Director, will be joining us as a speaker at BoardTrust: Hot Topics That Matter to Board…
Liked by Scott Berg
-
I'm thrilled to be attending the AWS Energy Symposium on August 14 in Houston, Texas! If you're going to be there, be sure to visit our booth and…
I'm thrilled to be attending the AWS Energy Symposium on August 14 in Houston, Texas! If you're going to be there, be sure to visit our booth and…
Liked by Scott Berg
-
Can Paramark.com win a million dollars from HubSpot Ventures at INBOUND 2024? It all started 3 months ago from an email from an angel. We applied…
Can Paramark.com win a million dollars from HubSpot Ventures at INBOUND 2024? It all started 3 months ago from an email from an angel. We applied…
Liked by Scott Berg
-
At it's core, #Performance Based #Marketing is a math problem. I've said it for over 25 years but I'm amazed at how many people don't understand the…
At it's core, #Performance Based #Marketing is a math problem. I've said it for over 25 years but I'm amazed at how many people don't understand the…
Shared by Scott Berg
-
I am excited to announce that I have been selected as a finalist for the Wow: Women of Work Mentorship Impact Award !! The Mentorship Impact Award…
I am excited to announce that I have been selected as a finalist for the Wow: Women of Work Mentorship Impact Award !! The Mentorship Impact Award…
Liked by Scott Berg
Other similar profiles
Gemeinsame Artikel erkunden
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Scott Berg in United States
-
Scott Berg
Solutions Architect Director
-
Scott Berg
-
Scott Berg
Vice President of Philanthropy, Baystate Health & Executive Director, Baystate Health Foundation
-
Scott Berg
Director, Consolidations - Global Controllers Group at Viatris
-
Scott Berg
Business Leader | Marketing & Brand Management | Consumer Goods | Over-The-Counter Products
1298 others named Scott Berg in United States are on LinkedIn
See others named Scott Berg