Über uns
With over 25 years of experience in marketing communications, creative direction, and…
Articles by Blair
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Flipping the Script on the Business of Oral Healthcare
Flipping the Script on the Business of Oral Healthcare
By Blair Primis
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The one reason why your clients don't buy your great idea
The one reason why your clients don't buy your great idea
By Blair Primis
Contributions
Activity
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Huge congrats to these 100 innovators. They are a huge part of why Charlotte continues to be one of the best cities in the country. We look forward…
Huge congrats to these 100 innovators. They are a huge part of why Charlotte continues to be one of the best cities in the country. We look forward…
Liked by Blair Primis
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The wait is over. Our 3rd Annual #SpineFirst Symposium has officially begun! This special event brings clinicians together in one place with one…
The wait is over. Our 3rd Annual #SpineFirst Symposium has officially begun! This special event brings clinicians together in one place with one…
Liked by Blair Primis
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Symposium day is here!! Thrilled to see such a wonderful turn out for our 3rd annual #SpinFirst event. 💪🏼 Great teamwork by all to make this…
Symposium day is here!! Thrilled to see such a wonderful turn out for our 3rd annual #SpinFirst event. 💪🏼 Great teamwork by all to make this…
Liked by Blair Primis
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Volunteer Experience
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Moderator
Charlotte Is Creative
- 1 month
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Event Moderator for the Branding, Marketing and Promotion Power Panel
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Guest Speaker
Flagship Specialty Partners
- 1 month
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Practice Marketing and Branding in the Evolving Digital Technology Era.
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Panelist
UNC Hussman School of Journalism and Media
- 1 month
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Panel member | NC Media Buyer Forum and Reaearch Session
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Panelist
Cardinal Digital Marketing
- Present 10 months
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Two action-packed days of virtual panels, workshops, and Q&As designed exclusively for multi-site healthcare groups. No fluffy stuff. Actionable growth strategies and real recommendations you won’t get anywhere else.
WHAT WE’LL COVER
Performance-driven patient acquisition strategies
The latest digital marketing trends
Healthcare’s biggest growth challenges
Scaling your marketing machine
#scalingupsummit -
Moderator
Charlotte Business Journal
- Present 1 year 5 months
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Moderator: Charlotte Business Journal Publisher's Dinner - Storytelling with Atrium Health, Ally Bank and Truist Bank
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Guest Speaker
Method
- Present 1 year 6 months
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Presentation Topic: How marketing can support and educate consumers on Value-Based Care.
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Guest Speaker
LUMBAR SPINE RESEARCH SOCIETY (LSRS)
- 1 month
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Short talk and Q & A on Marketing as an Investment.
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Keynote Speaker
Matchmaker Alliance
- 1 month
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Keynote adress: Level Up Your Marketing, Understanding its an Investment not an Expense.
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2022 Matchmakers Alliance Annual Conference -
Guest Speaker
College Sports Information Directors of America (CoSIDA)
- 1 month
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CoSIDA Leadership Group discussion and Q and A.
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Panelist
Spiracle Media
- 1 month
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Talent, Retention, & Tech
We are in the midst of what many are calling the great resignation. As a result, the approach has changed.
How do you attract, find, and keep the right talent?
We welcome two individuals who deal with this question on a daily basis, Blair Primis of Orthocarolina and Angela Fumo of Wyndham Capital Mortgage. We'll get their thoughts on how to navigate the current environment. Plus, we'll discuss why video and other technology are necessary tools to…Talent, Retention, & Tech
We are in the midst of what many are calling the great resignation. As a result, the approach has changed.
How do you attract, find, and keep the right talent?
We welcome two individuals who deal with this question on a daily basis, Blair Primis of Orthocarolina and Angela Fumo of Wyndham Capital Mortgage. We'll get their thoughts on how to navigate the current environment. Plus, we'll discuss why video and other technology are necessary tools to deploy. -
Course Facilitator
CNM Ingenuity
- 1 month
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Marketing Is An Investment In Your Business (and yourself).
Time with an extended team working on and discussing ways to discover everyone's inner marketer. -
Panelist
Radix Health
- Present 3 years 7 months
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Navigating the New Normal Series: Best Practices for Engaging Patients with Online Scheduling
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Panelist
American Marketing Association - Charlotte Chapter
- 1 month
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Participant in the Digital Deep Dive Series
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Panel Member
WDAV Classical Public Radio
- 1 month
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Brand Building with Public Radio
https://wdav.wistia.com/medias/gwk191btbb -
Panelist
Next Stage
- 1 month
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What's Next: Exploring a mindset shift regarding social good for the private sector and nonprofits with our panelists Blair Primis from OrthoCarolina and John Searby from Catawba Riverkeeper.
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Moderator
Catalyst 4 Change LLC
- 2 months
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Moderator for the EQ Deficiency Virtual Book Tour.
A multiple-part series designed to apply the insights and knowledge from the EQ Deficiency to industry segments through a moderated conversation with leaders.
Learn more: https://www.youtube.com/channel/UCLfQtNHsj-5LCcsvxFg96PA?view_as=subscriber -
Panelist
Next Stage
- 1 month
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The New Normal – Creative Approaches to Sponsorship Fulfillment:
“Creative Approaches to Sponsorship Fulfillment.” For many nonprofits, building relationships with local companies can be a savvy way to diversify revenue, onboard new volunteers and grow your brand in the community. But with the disruption of spring events and other traditional sponsorship fulfillment activities, many organizations are left without their usual case for support. -
Visiting Lecturer
SHARE Charlotte
- 1 month
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Invited to lead a session on partnerships. How to build them, make them effective and create successful ones.
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Guest Speaker
EmpowerCon
- 1 month
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EmpowerCon is the premier conference for inspiring and uplifting ALL of humanity. Our mission is to bring together the trailblazers that encourage positive change and growth in Charlotte, NC.
Join our community to connect, learn, inspire, and celebrate at EmpowerCon 2019 on Saturday, September 28, 2019. -
Panelist
Pink Mentor Network
- 1 month
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Panelist: A Hero's Journey Ain't Easy. There will be bumps in the road. This session is all about those challenges, perseverance, and the growth that comes from them.
Learn from five community leaders how they have changed & grown, and how they develop the people around them to do the same.
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Guest Lecturer
Alpha Kappa Psi
- 1 month
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Lecture about corporate culture and leadership for the UNC-Charlotte Chapter of Alpha Kappa Psi.
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Guest Speaker
Hygge Coworking
- 1 month
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hygge cares lunch and learn: leadership
hygge cares, made easy by OrthoCarolina, is an effort to share stories of wellness within hygge coworking and encourage others to take steps to make themselves emotionally, physically and mentally well. Join us for our May hygge cares topic: wellness and leadership. OrthoCarolina’s Senior Vice President, Marketing & Talent Management Blair Primis will discuss leadership and areas to improve. -
Public Speaker
Analytics & Big Data Society
- 1 month
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Topic: Leveraging User-Generated Data for Marketing: Patient Reviews
By leveraging user-generated data, specifically around patient review data, OrthoCarolina was able to drive both reputation management, organic search results and improve operational performance. -
Public Speaker
Charlotte Regional Business Alliance
- 1 month
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Innovation in Charlotte: A marketing and talent management perspective.
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Panelist
Social Media Charlotte
- 1 month
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2019 Kick-Off Event: The Importance of Social Media in your Marketing Strategy.
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Moderator for CMO Unplugged
Charlotte Business Journal
- 1 month
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CMO Unplugged:
The first of its kind in Charlotte, CMO Unplugged is an informative, inspirational forum where CMOs and senior marketing decision-makers in our region discuss marketing challenges and opportunities. We will start with a panel discussion with industry leaders at top Charlotte companies. Hear how they tackle problems, break norms and capitalize on new opportunities. -
Featured Guest Speaker
WXII TV
- Present 5 years 11 months
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Led a conversation with the sales team about meaningful and thoughtful partnerships.
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Guest Lecturer
University of North Carolina at Charlotte
- Present 6 years
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Led an undergraduate class discussion about the role of a marketing professional and why it matters today more than ever.
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Presenter
Independent Physicians of the Carolinas
- Present 6 years 1 month
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Marketing Your Practice - A conversation about marketing strategies and planning ideas for local practitioners.
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Panelist at CMO Unplugged
Charlotte Business Journal
- Present 6 years 4 months
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CMO Unplugged is an informative, inspirational forum where CMOs and senior marketing decision-makers in our region discuss marketing challenges and opportunities. Hear from industry leaders at top Charlotte companies how they tackle problems, break norms and capitalize on new opportunities.
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Guest Speaker
MGMA NC
- Present 6 years 5 months
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Conversation and presentation on why marketing is an investment in the organization.
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Guest Lecturer
Gaskin Asset Management
- Present 6 years 5 months
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Marketing: Necessary for Success Marketing Workshop - Developing brand and building an Unique Selling Proposition
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Guest Lecturer
Ingersoll Rand
- Present 6 years 6 months
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Accelerated Development Program workshop guest lecture on marketing and teambuilding.
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Featured Speaker
Carolinas Healthcare Public Relations & Marketing Society
- Present 6 years 11 months
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Marketing Is An Investment
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Guest Speaker
The American Orthopaedic Association
- Present 7 years 4 months
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2017 Emerging Leaders Forum: Managing Your Professional Brand
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Professional Speaker
Social Media Charlotte
- Present 7 years 4 months
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Join Social Media Charlotte for a night of connecting, learning and sharing ideas. We are excited to host our first event that features a father and daughter who are social media experts, each in their own right. Learn how each of them uses social media, what they use it for and why.
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Professional Speaker
American Marketing Association - Charlotte Chapter
- Present 7 years 4 months
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Creating a Successful Brand in the Social Media Universe
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Emcee/Moderator
University of North Carolina at Charlotte
- Present 7 years 5 months
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UNC Charlotte has a base of successful alumni, many of whom have started their own small businesses in the greater Charlotte region. The purpose of the 49er Alumni Forum is to bring these Alumniners together and allow them to share their stories, their successes, their hardships, and their advice to alumni and the Charlotte community, as well as anyone who is interested in starting their own businesses.
Check it out here:…UNC Charlotte has a base of successful alumni, many of whom have started their own small businesses in the greater Charlotte region. The purpose of the 49er Alumni Forum is to bring these Alumniners together and allow them to share their stories, their successes, their hardships, and their advice to alumni and the Charlotte community, as well as anyone who is interested in starting their own businesses.
Check it out here: http://49eralumni.uncc.edu/s/1721/interior.aspx?sid=1721&gid=2&pgid=1043 -
Key Note Speaker
Cabarrus Regional SHRM
- Present 7 years 5 months
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Personal Brand Lecture and Conversation
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Speaker
Skookum
- Present 7 years 7 months
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Marketing and Technology, Some Partnership Ideas that Work
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Panelist
Marketing Talent Inc
- Present 7 years 8 months
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Marketing Talent Presents: The Evolution of Marketing in an Emotionally-Driven Industry
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Key Note - Liberal Arts & Science Summit
University of North Carolina at Charlotte
- Present 7 years 8 months
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Network with employers. Learn from UNC Charlotte alumni. Craft your personal brand.
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Featured Guest Speaker
Leadership Cabarrus
- Present 7 years 9 months
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Leadership Cabarrus Meeting. A talk and discussion focused on branding, both personal and professional.
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Event Moderator/MC
Giant Conference
- Present 8 years
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Giant is a conference focused on the craft and creativity of:
Visual Design
Interaction Design
Information Architecture
Content Strategy
User Research & Usability
Digital Marketing
Product Management & Design
Software development
It’s relevant to people just starting out and those who’ve been around a little longer. All boiled down it’s the event for people who do rad work® -
Panelist
NC Outdoor Advertising Association (Annual Convention)
- Present 8 years
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Discussion on how great distribution and great creative can lead to success.
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Keynote Speaker
Association of Fundraising Professionals - Charlotte
- Present 8 years
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Led a TED-style series of talks focused on Story-Telling as an Imperative
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Event Moderator/MC
UNC Charlotte
- Present 8 years 6 months
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49er Alumni Forum: Entrepreneurship
The UNC Charlotte Alumni Association is excited to partner with OrthoCarolina to bring you the 49er Alumni Forum! The topic for the very first forum is "Alumni Entrepreneurs: Educated at Charlotte | Founded in Charlotte." -
Featured Instructor
SkillPop
- Present 8 years 11 months
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Embracing and Leveraging Your Personal Brand.
Marketing Essentials.
Marketing 201.
Building Your Marketing Plan. (Premium)
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Featured Guest Speaker
BMA Carolinas
- Present 8 years 11 months
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Leveraging your personal brand...everyday.
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Event Moderator/MC
Giant Conference
- Present 9 years 4 months
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GIANT Conference exists because creativity and community go together like a guitar and amp. GIANT is an event for people who do rad work. We’ll talk about rad work at a technical level, and we’ll talk about rad work in abstract levels. We’ll talk about doing rad work over drinks and music and just a generally good time. We’ll have people talking about rad work who you’ve heard of and people you haven’t. That’s because we think inspiration comes from all over, and rad work happens in all kinds…
GIANT Conference exists because creativity and community go together like a guitar and amp. GIANT is an event for people who do rad work. We’ll talk about rad work at a technical level, and we’ll talk about rad work in abstract levels. We’ll talk about doing rad work over drinks and music and just a generally good time. We’ll have people talking about rad work who you’ve heard of and people you haven’t. That’s because we think inspiration comes from all over, and rad work happens in all kinds of professions.
http://conf.giantux.com/ -
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Event Moderator/MC
Queen City Forward
- Present 9 years 5 months
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Panelist at MARKETCharlotte
American Marketing Association - Charlotte Chapter
- Present 9 years 5 months
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Featured Guest Speaker
WeLoveCharlotte
- Present 9 years 9 months
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#weloveclt: Our City. Our Terms. Our Time.
weloveclt.com/talks/blair-primis -
Featured Guest Speaker
PRSSA - UNC Charlotte
- Present 10 years
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Panelist/Presenter at SHSMD Connections 2014
Society for Healthcare Strategy & Market Development (SHSMD)
- Present 10 years
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Panelist
Time Warner Cable Media
- Present 10 years 1 month
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Navigating The Digital Media Landscape
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Key Note Address
NC ArcGIS Users Group
- Present 10 years 1 month
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Great talk on Leadership Marketing and personal branding.
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Marketing Project Consultant
The McClatchy Company
- Present 10 years 3 months
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Invited consultant working on a new business/marketing approach. Worked along side other marketer/advertisers and staff.
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Event Moderator
Association of Fundraising Professionals Charlotte, NC
- Present 10 years 8 months
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Moderated a TED-style discussion for the purpose of expanding and re-thinking human connections to philanthropy.
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Featured Guest Speaker
PRSSA UNC Charlotte
- Present 11 years
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Featured Guest Speaker
American Marketing Association - Charlotte Chapter
- Present 12 years
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Guest Professor
UNC Charlotte
- 1 year 1 month
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Panelist for the Greater Charlotte Healthcare Executive Group (GCHEG) and UNC’s Charlotte Healthcare
UNC Charlotte
- Present 13 years 6 months
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“Strategic Marketing: Winning the Battle for Markets and Share.”
Publications
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How To Build The Right Marketing Team In 2024 And Beyond
Forbes
See publicationBest practices marketing leaders can use to build the right team for their business, one that will prove to be a strategic partner and growth driver the company will view as an investment versus an expense for the long term.
Projects
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#weloveclt
#WELOVECLT TALKS @809
One person, once a month, one hour. We aim to create an honest space, with real stories we can relate to. Oh, and also a little Q&A. Doors open at 5:30pm. Come in, grab a beer and meet someone awesome! Talk goes from 6-6:30pm.Other creators -
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Completed Dorrier Underwood’s “Mastery” Program
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Mastery is Dorrier Underwood’s foundational leadership development program for executives, managers and entrepreneurs who are ready for a breakthrough in their leadership. Over three days, participants from different organizations immerse themselves in a powerful inquiry about how they show up as leaders, what drives them, and what gets in their way.
Other creators -
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Ritz Carlton Leadership Center Program | Excellence in Healthcare
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Comprehensive customer service and culture building program designed to improve healthcare organizations from the inside out.
Honors & Awards
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Golden Tusk
Carolinas Healthcare Public Relations and Marketing Society
Health & Wellness Promotion: Get Outside with OC
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Online|Socail Media Campaign: Orthopedic Anatomy Series, Season 2
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Wallie Award
Carolinas Healthcare Public Relations and Marketing Society
Online Marketing: Your Care, Your Way Introduction and Rollout
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Golden Tusk
Carolinas Healthcare Public Relations and Marketing Society
Communications: Covid-19 Campaign
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Special Event/Series: Orthopedic Anatomy Series, Season 1
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Charlotte Ledger 40 over 40 Award
The Charlotte Ledger
Celebrate 40 incredible under-the-radar local residents — ages 40 and up — who are improving our city in many different ways.
Join hosts Tony Mecia and Cristina Bolling, as well as local and national celebrity guests, as we honor 40 people aged 40+ who are making Charlotte a better place. -
Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Social Media: Step inside the OR, Live Stream Surgical Procedures
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Health & Wellness Campaign: Everyday Ergonomics Content Package
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Wallie Award
Carolinas Healthcare Public Relations and Marketing Society
Radio Ad: Summertime Urgent Care
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Internal Communications/Relations: OrthoCarolina Culture Rollout and Huddles
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Best In Show
Carolinas Healthcare Public Relations & Marketing Society
Overall winning selection in 2017 for The Free Workout community marketing campaign.
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Golden Tusk Award
Carolinas Healthcare Public Relations & Marketing Society
The Free Workout
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Golden Tusk Award
Carolinas Healthcare Public Relations & Marketing Society
Public Relations work with out Reconstructive Center for Lost Limbs patients and doctors.
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Golden Tusk Award
Carolinas Healthcare PR & Marketing Society
Body Language: Web-Based Videos Make the Science of the Human Body Fun.
Sportology Series, OrthoCarolina Sports Medicine Center -
Wallie Award
Carolinas Healthcare PR & Marketing Society
For the creation, promotion and execution of 26.BREW – our half and full marathon training program hosted in conjunction with multiple breweries and other cross training partners this fall.
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Strategic Planning Team Award
McDonald's Corporation - US Marketing
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Global Marketing Training Team Award
McDonald's Corporation
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Outstanding Contributor Award
McDonald's Corporation
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U.S. Marketing Manager of the Year
McDonald's Corporation
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Strategic Planning Team Award
McDonald's Corporation
Recommendations received
24 people have recommended Blair
Join now to viewMore activity by Blair
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Wonderful few days to connect with leaders who are making a difference in their workplaces, communities and the world. I was energized to learn of so…
Wonderful few days to connect with leaders who are making a difference in their workplaces, communities and the world. I was energized to learn of so…
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Last night we had founders and investors join us for happy hour at SIERRA HQ. Fun to connect early-stage founders we have known for 20+ years with…
Last night we had founders and investors join us for happy hour at SIERRA HQ. Fun to connect early-stage founders we have known for 20+ years with…
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Do Athletes Make Good Salespeople?! I had the opportunity to meet former New York Giants star running back Tiki Barber at a business lunch & learn.…
Do Athletes Make Good Salespeople?! I had the opportunity to meet former New York Giants star running back Tiki Barber at a business lunch & learn.…
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