Cale Robert Hall ThM, MALS, DBA, (He, Him, His)

This study exploredthe reasons why evangelical Christians supported Donald Trump in the 2016 presidential election. It first examinedthe scholarly literature on Trump’s appeal among evangelicals. It investigated the need for a new theology of leadership within the framework of political theology to understand evangelicals’ support forTrump. Interviews with members of Trump’s base of supporters were conducted and an analysis of their responses showed that many of them viewed Trump as a leader… Mehr zeigen

This study exploredthe reasons why evangelical Christians supported Donald Trump in the 2016 presidential election. It first examinedthe scholarly literature on Trump’s appeal among evangelicals. It investigated the need for a new theology of leadership within the framework of political theology to understand evangelicals’ support forTrump. Interviews with members of Trump’s base of supporters were conducted and an analysis of their responses showed that many of them viewed Trump as a leader appointed by God to subdue the evangelicals’ political enemies. They likened Trump to King Cyrus, the pagan who liberated the Hebrews. Trump’s character and moral failings aside, evangelicals expressed admiration for him for his willingness to attack their political opponents. Weniger anzeigen

Every business, from the largest enterprise to the smallest start-up, has to face the continual challenge of staying in touch with customers so to continually earn their trust and business. Social media is the catalyst that is continually changing customer relationships and making ‘them more interactive, open, and collaborative. Today’s customers have more options than ever before in terms of how they choose to learn about that new products and services as well as gain insight into areas of… Mehr zeigen

Every business, from the largest enterprise to the smallest start-up, has to face the continual challenge of staying in touch with customers so to continually earn their trust and business. Social media is the catalyst that is continually changing customer relationships and making ‘them more interactive, open, and collaborative. Today’s customers have more options than ever before in terms of how they choose to learn about that new products and services as well as gain insight into areas of interest. For marketers to be successful, they need to realize that their customers’ preferences are changing quickly. Agilityas opposed to formal, often static, processes from marketing and selling standpoint are essential if a company is to survive in an increasingly competitive global economic environment. The purpose of this dissertation is to show how the foundational elements of social media, including its core building blocks of presence, sharing, conversations, identity, groups, relationships, and reputation, combine to redefine the brand of any business, large or small. How these elements are synchronized around a common marketing and sales objective is what matters most. This dissertation also provides insight into how quickly the value chain of businesses are shifting to become more customer-centric as a result of social media’s pervasive influence. No longer can the traditional methods of marketing be relied on, weeks or months of lag time often existing between the completion of a program and its results being reported. Social media, due to its digital nature, reports the return on investment (ROI) immediately with analytics. Small businesses have the speed and time to value this advantage is because analytics and agility are being emphasized over the sheer size of a given business. Weniger anzeigen