Carolina Soto

Carolina Soto

New York, New York, United States
2K followers 500+ connections

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Über uns

Results oriented marketer with a background in Marketing Operations, Growth and business…

Activity

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Erleben Sie

  • Roku Graphic

    Roku

    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York

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    New York, New York

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    Greater New York City Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Mexico City

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    Mexico City

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    Mexico City, Mexico

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    Mexico City

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    Seville, Spain

Bildung

Volunteer Experience

  • Organization of Women in International Trade (OWIT) Graphic

    Marketing Strategy and Graphic Design

    Organization of Women in International Trade (OWIT)

    - 6 Monate

    Economic Empowerment

    Developed a Marketing Strategy and Graphic Design Identity to OWIT for Mexico's Chapter. Event planning and PR.

  • Elemento MX Graphic

    Fundraising Founder and Volunteer

    Elemento MX

    - Present 7 years

    Disaster and Humanitarian Relief

Courses

  • Branding & Entrepreneurship

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  • Negotiation and Closing Sales Workshop- UVM

    -

  • Philosophy Works

    1

Projects

  • Yelp Marketing Consulting Action Project

    Yelp along with HULT International Business School have asked us to build a strategy on how to build a community of local users for local markets in different countries outside the US. Looking into their
    competitive landscape, customer behaviors, cultural challenges, and insights that can shape the company’s growth.

    Other creators

  • Participant in the Google Online Marketing Challenge, 2016

    - Present

    With a $250 AdWords advertising budget provided by Google, we are developing and running an online advertising campaign for Hand in Hand Soap for a three week period.

    Other creators
    See project

  • ABS-CBN Marketing Action Project

    - Present

    The leading Filipino broadcasting network provider in the US, ABS-CBN, hosted a case competition at HULT International Business School where ten teams had to create an effective marketing strategy to acquire 1.5-2nd generation Filipinos users as their target audience. The biggest challenge we faced is that our target audience is very uninterested in their heritage due to lack of surrounding resources. Our five person team was one of the finalist teams that presented to their C-level executives…

    The leading Filipino broadcasting network provider in the US, ABS-CBN, hosted a case competition at HULT International Business School where ten teams had to create an effective marketing strategy to acquire 1.5-2nd generation Filipinos users as their target audience. The biggest challenge we faced is that our target audience is very uninterested in their heritage due to lack of surrounding resources. Our five person team was one of the finalist teams that presented to their C-level executives as our strategy re-positioned ABS-CSN as a desirable medium to attract 1.5-2nd generation Filipinos.

    -Consolidated many of the company's websites into 1 effective content platform called Fil-Zone

    -Assessed a marketing mix strategy based on psychographic information of target audience

    Other creators
    See project

Honors & Awards

  • Dean's List Distinction

    Mona Dhillon

    Achieving academic excellence.

Languages

  • Englisch

    Native or bilingual proficiency

  • Español

    Native or bilingual proficiency

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