About
From humble beginnings in the smalltown South to climbing the Corporate Ladder, Charlene…
Experience
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Education
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Florida Agricultural and Mechanical University
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Activities and Societies: FAMU Mock Trial Team, Research Assistant, SBI Professional Development
Co-Author Managing Risks in Global Supply Chains- Submitted to SCMIS 2008, Tiruchirappalli, India (2008)
FAMU Mock Trial Team- Southeastern Invitational Individual Award Recipient (2008) -
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Activities and Societies: NCNW, NABA, White & Gold Honor Society
Publications
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Diversity drives engagement in period content and beyond
M&E Journal
As a period piece fan and history nerd, this was one of my favorite projects to contribute to. The incredible Gracenote Inclusion Analytics Team explored the impact of casting Black talent in period content and our research found these programs were some of the best performing in the genre. Huge thanks to Maryl and Mark Yamada for making it happen!
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Projects
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Social Strategy: How Twitter is Changing TV
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Guest Lecturer at American University's Social Media for Producers course on the impact of social networks on content and audience discovery, the benefits and pitfalls of 24/7 access to your audience, and how Twitter activity is driving audience engagement of TV content.
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Diverse Intelligence Series: The Power of the Digital Black Consumer
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Building upon the tremendous success of The Power of the Black Consumer series debut in 2011, the research and planning committee hosted an event to showcase the digital presence of media in the daily lives of Black consumers.
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Media Trends & The iLocal Generation
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We produced a primary research project to understand how our generation interacts with media as our capstone project with Nielsen Local Media Client Services. “Media Trends & the iLocal Generation” was our attempt to understand our generation’s media behavior and bring these insights to senior management team in awe of the disappearing younger demographic among traditional media. The project scope included fielding a survey and capturing qualitative insights from video diary participants.
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Honors & Awards
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Diversity Woman Media Power 100
Diversity Woman Media
Diversity Woman’s third annual Power 100, identifying emerging, rising leaders in technology, transportation, finance, retail, and medicine who not only have visionary ideas for their organizations but also want to make them more multiracial, gender diverse, and equitable.
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Nielsen Cohort: Black Enterprise Women of Power Summit
Nielsen Diversity & Inclusion
Selected as a member of 10 associates chosen to represent Nielsen at BEWOP Summit.
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Nielsen Diversity Leadership Network 2015
Nielsen
Identified as a high potential associate to participate in extensive 18 month training and networking program to cultivate Nielsen's next class of leaders to drive positive business outcomes, diversity, inclusion across our organization.
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