Chris Winfield

There’s no one-size-fits-all approach to marketing; so, why should brainstorming be any different?

How to get someone who hates writing to actually help you create exceptional content...

When we’re talking about content marketing, we’re talking about a philosophy that is very much the antithesis of the Always Be Closing mantra. I like to call it the ABE Approach, and I’ve boiled it down to these six basic principles.

Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Here are the the 5 most common excuses that I have come across and how you can overcome them…

To truly be successful, exceptional content creation needs to become part of your company’s DNA. Content is the fuel that drives the growth of your website, builds your audience, and helps people understand your unique value in the marketplace.

Resistance from the top shouldn’t be met with defensiveness, but rather seen as a chance to look at content marketing from your CEO’s perspective. How does content marketing tie into your overall business objectives?

I have helped hundreds of businesses and friends get coverage. In many cases, the coverage they received was the tipping point for their career or business. Here are 92 ways/tips/thoughts/things that have helped me get and maximize press coverage over the last 12 years.

How to leverage effectively leverage social media for public relations success.

It all started with this simple question: “How would you describe twitter in 140 characters or less?”

Many people jump into social media marketing because they feel they “should be doing it.” Many times companies don’t take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some simple things to keep in mind and free ways to track them.

It’s no secret that social media should be an integral part of your online marketing strategy. Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your online footprint and become part of the network. Trying to figure out where to start can be daunting. Follow these ten simple steps and you will be well on your way to being more connected, more plugged in, and more efficient in 2008.

Follow these tips and you will be on your way to more friends and much more influence in the major social news networks.

Search engines and websites share a symbiotic relationship. While one could, technically, survive without the other, neither could truly prosper alone. Search engines exist only because websites exist, and while websites are created without the assistance of search engines, how would anyone ever find one?