Cynthia Barnes

Cynthia Barnes Cynthia Barnes is an influencer

Raleigh-Durham-Chapel Hill Area
37K followers 500+ connections

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Cynthia Barnes is revolutionizing how women perceive and present themselves in both…

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Contributions

Activity

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  • It's True with Cynthia Barnes

    Raleigh-Durham-Chapel Hill Area

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    Raleigh, North Carolina, United States

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    Raleigh-Durham-Chapel Hill Area

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    Raleigh-Durham-Chapel Hill Area

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    Greater Detroit Area

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Licenses & Certifications

Volunteer Experience

  • Judge

    WOMEN IN SALES AWARDS NORTH AMERICA

    - Present 6 years 5 months

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    Evaluate Sales Directors performance, growth, and impact on their individual, team and company sales performance. Identify and recognize their key differentiators and contributing success factors

  • The Literacy Alliance Graphic

    Program Coordinator

    The Literacy Alliance

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    • Created and taught curriculum to an average of 40 GED candidates with 98% graduation rate
    • Developed and administered monthly assessment to measure progress and establish future goals

  • Strategic Planner

    Detroit Executive Service Corps

    Economic Empowerment

    HELPED START-UPS DEVELOP STRATEGIC, MARKETING, & BUSINESS PLANS

  • Big Sister

    Big Brothers Big Sisters

  • Zeta Phi Beta Sorority, Inc. - Official Graphic
  • Volunteer Coordinator (“Super Captain”)

    Super Bowl XL Host Committee

    - 1 year 2 months

    Arts and Culture

    • Responsible for the recruitment, training, supervision and management of over 8,000 volunteers for all Super Bowl-related activities

  • Founder and CEO

    National Association of Women Sales Professionals (NAWSP)

    - Present 7 years 1 month

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Publications

  • The Cure: How Diversity & Equity Will Fix Your Sales Culture and Boost Profits

    Diverse teams produce 19% more revenue.
    Diverse teams make better decisions up to 87% of the time.
    Diverse teams make those decisions 2x faster with half the meetings.
    Creating diverse and equitable sales teams is no longer a "Nice to have." Instead, it's a "Must have."
    To attract and retain top female sales professionals, you need to FIX the equity issues.

    The companies that will survive are the companies that don't just talk about diversity, equity, and inclusion — but act…

    Diverse teams produce 19% more revenue.
    Diverse teams make better decisions up to 87% of the time.
    Diverse teams make those decisions 2x faster with half the meetings.
    Creating diverse and equitable sales teams is no longer a "Nice to have." Instead, it's a "Must have."
    To attract and retain top female sales professionals, you need to FIX the equity issues.

    The companies that will survive are the companies that don't just talk about diversity, equity, and inclusion — but act on it.

    "The Cure: How Diversity & Equity Will Fix Your Sales Culture and Boost Profits" is for companies that are serious about creating a culture where women sales professionals can THRIVE.

    This book addresses important issues related to diversity and inclusion in modern sales organizations.

    It explores areas where companies — even companies committed to DEI — fall short without realizing it.

    And it provides actionable advice for recruiting and retaining top women in sales.

    Here’s just some of what you’ll learn in The Cure:

    Why diversity is critical to business success (especially today)
    6 workplace policies that promote gender equality
    6 common mistakes you may be making when trying to hire women in sales
    The underlying sales culture in most organizations — and how it undercuts women’s success
    4 key issues in hiring saleswomen of color
    6 ways sales training and coaching need to change to create an “and economy”
    There are a host of reasons for adding women to your sales team and empowering them to sell more.

    Women control the purse strings for 75% of discretionary spending worldwide.
    Women out close men by as much as 20%
    Women can sell to both men and women — but female buyers gravitate to saleswomen.
    Unfortunately, most sales teams are boy’s clubs. Even in organizations that are inclusive of women, saleswomen tend to be overlooked, underpaid, and undervalued.

    It’s time to prioritize diversity, equity, and inclusion in the workforce.

    Click the button below and grab a copy of The Cure.

    See publication

Courses

  • Dale Carnegie

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  • Dale Carnegie Relationship Selling

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  • Fundamentals of Fundraisimg

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  • Seven Habits of Highly Effective People

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Honors & Awards

  • LinkedIn Top Voice

    LinkedIn

    The 2021 LinkedIn Top Voices in Sales highlights 10 thought leaders who are sharing their tips and expertise to help today’s sales professionals stay informed and get ahead.

  • Salesforce Top Leader to Follow

    Salesforce

  • Linkedin Top Sales Influencer

    Linkedin

  • Founding Satellite Leader - Portland

    Total Quality Logistics

    Selected as a founding member of TQL's 30th office and first location on the west coast.

  • Women in Logistics Liaison - Portland

    Total Quality Logistics

    Responsible for coordinating team-building activities for female account executives.

  • Prospecting Captain

    Total Quality Logistics

    Helped develop lead generation and prospecting strategies for junior account executives.

  • Saturday Group Leader

    Total Quality Logistics

    Responsible for mentoring, developing, and leading junior account executives and managing Saturday operations.

Languages

  • Spanish

    Limited working proficiency

  • Englisch

    Native or bilingual proficiency

Organizations

  • National Speakers Association

    Member

    - Present
  • Inforum Michigan

    Member

    - Present
  • National Association of Women Sales Professionals

    Gründer

    - Present
  • National Sales Network Detroit Chapter

    Marketing Chair

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  • The Association for Women in Communications - Detroit

    Treasurer

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