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Dara Treseder is a proven technology business leader with expertise in building and…
Articles by Dara
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The Dish on Diversity and Belonging: Getting Personal with Autodesk CMO Dara Treseder
The Dish on Diversity and Belonging: Getting Personal with Autodesk CMO Dara Treseder
By Dara Treseder
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365 Days in 3D: What I've Learned During My First Year at Carbon
365 Days in 3D: What I've Learned During My First Year at Carbon
By Dara Treseder
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Need to Make a Tough Marketing Choice? Let AI Assist You
Need to Make a Tough Marketing Choice? Let AI Assist You
By Dara Treseder
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Honors & Awards
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Business Insider - Most Innovative CMO
Business Insider
Recognized as one of the 34 most innovative CMOs of 2024
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Forbes CMO Hall of Fame
Forbes
Dara was inducted into the Forbes CMO Hall of Fame. She is the first Black person to receive this honor.
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Business Insider - Most Innovative CMO
Business Insider
Recognized as one of the 25 Most Innovative CMOs in the world.
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Forbes - World's Most Influential CMO
Forbes
Recognized as one of the 50 Most Influential CMOs in the World.
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Forbes - World’s Most Influential CMO
Forbes
Ranked and recognized as #1 on the 2022 Forbes World’s Most Influential CMOs List. List is based on a weighted aggregate of 12 indicators, spanning personal impact on brand awareness, brand performance and industry and internal influence.
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Forbes - 50 of the Most Entrepreneurial CMOs
Forbes
The Forbes Entrepreneurial CMO list recognizes the 50 marketing chiefs whose entrepreneurial spirit and actions are helping transform not only their brands but marketing, commerce and, often times, culture itself.
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Forbes - World’s Most Influential CMOs
Forbes
Recognized as one of the Top 3 Most Influential CMOs in the World.
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Adweek Brand Genius
Adweek
Spotlights 10 Marketers with the best work in marketing and brand-building.
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Adweek CMO Award
Adweek
The pandemic presented opportunities for some sectors and challenges for others—but across the board, it was up to CMOs to navigate the uncharted marketing waters, as well as consumers’ calls for representation and sustainability. Adweek's 2021 CMO Award winners were those whose innovation, creativity and strategic pivots allowed brands to forge ahead and positioned them for a better future.
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Campaign US Fearless Pioneer
Campaign US
This award is given each year to a fierce woman who Campaign US' editorial team believes should be lauded for her noteworthy work across the industry.
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Forbes - World's Most Influential CMOs
Forbes
Recognized as one of the 50 Most Influential CMOs in the World.
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AdWeek - Women Trailblazer
AdWeek
The women featured here are actively building the future they want—pursuing an end to racial and gender inequality, leveling the playing field and making room for those who might otherwise be overlooked.
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Silicon Valley Business Journal - 40 Under 40
Silicon Valley Business Journal
Silicon Valley super achievers named to SVBJ's awards program honoring leaders under the age of 40.
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Business Insider - Top 25 Most Innovative CMOs in the World
Business Insider
Innovation has taken a new meaning in 2020. Business Insider is recognizing CMOs and top marketing executives who are rising to the occasion; pioneering new ways of melding data and marketing; building in-house capabilities; creatively reaching consumers; finding new ways to cut costs; and turning traditional advertising on its head.
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Advertising Hall of Achievement
American Advertising Federation
The Advertising Hall of Achievement has long been the gold standard in recognizing top advertising thought leaders age 40 and younger. For over 25 years, the Advertising Hall of Achievement, remains the premier industry event to recognize young, talented individuals who are making a significant impact in the advertising industry and through philanthropic work in their communities.
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Business Insider - CMO To Watch
Business Insider
Business Insider is recognizing CMOs rethinking the status quo and reshaping marketing.
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Marketers That Matter
The Sage Group
Two Marketers That Matter Awards for Driving Growth and Marketing Campaign.
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B2B Marketer of the Year
The Drum
The Drum, one of the largest marketing platforms in the world, recognizes the leading B2B marketer of the year producing exciting and innovative work.
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Forbes CMO Next - 50 Marketing Chiefs who are redefining the role and shaping the future
Forbes
Today Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The…
Today Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The list highlights the individuals’ education, expertise, experience, mindset and mandate within organizations. The individuals hail from both new and emerging companies as well as legacy, established corporations.
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AdAge - Women To Watch
AdAge
The 24 women on this year's list have engineered company turnarounds, forged new business models and burned down existing ones. But our Women to Watch Class of 2018 is united in another regard: They are catalysts for change within the industry and within the world at large. The marketing industry is in a unique position to shape attitudes and culture. And this year's U.S. Women to Watch are using their voices and talents to do just that. They are making an indelible mark in business while also…
The 24 women on this year's list have engineered company turnarounds, forged new business models and burned down existing ones. But our Women to Watch Class of 2018 is united in another regard: They are catalysts for change within the industry and within the world at large. The marketing industry is in a unique position to shape attitudes and culture. And this year's U.S. Women to Watch are using their voices and talents to do just that. They are making an indelible mark in business while also making the world a better place.
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Forbes - 9 Marketing Experts CMOs Need To Be Aware Of
Forbes
"These marketing gurus have hit the scene with a vengeance. They know their stuff inside and out, and they’re ready to take the industry to new, exciting levels. As a CMO, you should be sure to keep up with their blogs/websites, check them out at your nearest conference, and track their latest ideas to inspire some of your own."
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Inc. Magazine - 30 Inspirational Women to Watch in Tech
Inc.
"These female tech leaders to watch in 2017 are not only some of the more admired executives and experts in the technology world. They also deliver passion and creativity to the field, helping generate innovative products and services that are disrupting numerous industries."
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