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The rise of women's sports viewership is monumental. Global fans of women's sports are a diverse group -- they skew young, are tech savvy and are…
The rise of women's sports viewership is monumental. Global fans of women's sports are a diverse group -- they skew young, are tech savvy and are…
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Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she…
Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she…
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NEW 🔥: Streaming surges to over 40% in June, the highest share of TV Usage in the history of The Gauge™, while the CNN Presidential Debate tops…
NEW 🔥: Streaming surges to over 40% in June, the highest share of TV Usage in the history of The Gauge™, while the CNN Presidential Debate tops…
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🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our…
🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our…
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In today's digital world, audiences are gravitating towards authentic content and voices, and data from a recent Nielsen Brand Impact study with…
In today's digital world, audiences are gravitating towards authentic content and voices, and data from a recent Nielsen Brand Impact study with…
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💡 Did you know? Long-term sales impact contributes to 47% of sponsorship ROI. Don't miss out on potential revenue growth! Learn how Nielsen's ROSI…
💡 Did you know? Long-term sales impact contributes to 47% of sponsorship ROI. Don't miss out on potential revenue growth! Learn how Nielsen's ROSI…
Liked by Elizabeth Duffy
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We're excited to be on the ground now at The StreamTV Show! Catch Trent Wheeler on the "Context is the New Demo" panel today and the "Personalization…
We're excited to be on the ground now at The StreamTV Show! Catch Trent Wheeler on the "Context is the New Demo" panel today and the "Personalization…
Liked by Elizabeth Duffy
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Quite the week for the Nielsen Sports teams around the world with our global evaluation work around UEFA European Championships, our Google x WNBA…
Quite the week for the Nielsen Sports teams around the world with our global evaluation work around UEFA European Championships, our Google x WNBA…
Liked by Elizabeth Duffy
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The 2024 Paris Olympic Games are right around the corner. 64% of audiences worldwide plan to tune in to the Summer Olympic Games coverage. Check out…
The 2024 Paris Olympic Games are right around the corner. 64% of audiences worldwide plan to tune in to the Summer Olympic Games coverage. Check out…
Liked by Elizabeth Duffy
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How do you measure success in advertising campaigns? Marketers focus on reach, views, clicks and likes but CFOs prioritize ROI. Nielsen shares five…
How do you measure success in advertising campaigns? Marketers focus on reach, views, clicks and likes but CFOs prioritize ROI. Nielsen shares five…
Liked by Elizabeth Duffy
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Leaning towards performance marketing? You’re not alone! Nielsen recently released our white paper on the increasing pragmatism among marketers in…
Leaning towards performance marketing? You’re not alone! Nielsen recently released our white paper on the increasing pragmatism among marketers in…
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📊 Brand building or performance marketing—which path will lead to greater success for your business? Let data-driven insights from Nielsen’s Annual…
📊 Brand building or performance marketing—which path will lead to greater success for your business? Let data-driven insights from Nielsen’s Annual…
Liked by Elizabeth Duffy
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🌅 Sunrise, sunrise - looks like #CannesLions in your eyes. 😍 If you are here today, don't forget to sign up for one of our sessions:…
🌅 Sunrise, sunrise - looks like #CannesLions in your eyes. 😍 If you are here today, don't forget to sign up for one of our sessions:…
Liked by Elizabeth Duffy
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📣Exciting news! Teaming up with creative agency Obviously, Nielsen Impact solution showcases the measurable impact of cross-platform influencer…
📣Exciting news! Teaming up with creative agency Obviously, Nielsen Impact solution showcases the measurable impact of cross-platform influencer…
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💡 Explore the trends shaping marketing budgets! Nielsen's latest Annual Marketing Report shows a promising 72% of global marketers expecting growth…
💡 Explore the trends shaping marketing budgets! Nielsen's latest Annual Marketing Report shows a promising 72% of global marketers expecting growth…
Liked by Elizabeth Duffy
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📊 Nielsen's Annual Marketing Report 2024 is now live! Revealing significant shifts in marketing strategies worldwide. With 70% prioritizing…
📊 Nielsen's Annual Marketing Report 2024 is now live! Revealing significant shifts in marketing strategies worldwide. With 70% prioritizing…
Liked by Elizabeth Duffy
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In 2023, 63% of sports sponsorship deals in Europe were for teams! 🏆 Sports sponsorships range from events to personalities and more. Nielsen we…
In 2023, 63% of sports sponsorship deals in Europe were for teams! 🏆 Sports sponsorships range from events to personalities and more. Nielsen we…
Liked by Elizabeth Duffy
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Are you interested in outcomes-driven marketing? If so, join Nielsen and me for an enlightening webinar where we will discuss how to measure and…
Are you interested in outcomes-driven marketing? If so, join Nielsen and me for an enlightening webinar where we will discuss how to measure and…
Liked by Elizabeth Duffy
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