Emily Idell

The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying.

The first panel presented research on the effectiveness of advertising within news content on television and online, drawing from available qualitative, quantitative, and neuroscience evidence.

The second panel delved into the potential opportunity for the context in which an ad is placed to be used in programmatic buying as the third-party cookie… Mehr zeigen

The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying.

The first panel presented research on the effectiveness of advertising within news content on television and online, drawing from available qualitative, quantitative, and neuroscience evidence.

The second panel delved into the potential opportunity for the context in which an ad is placed to be used in programmatic buying as the third-party cookie becomes less important. Weniger anzeigen

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content. While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. Consumers can choose to watch programming anytime, anywhere, and this flexibility is enhancing the viewing experience. In fact, Americans collectively spend nearly 8… Mehr zeigen

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content. While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. Consumers can choose to watch programming anytime, anywhere, and this flexibility is enhancing the viewing experience. In fact, Americans collectively spend nearly 8 billion hours per month consuming content on connected TV devices—such as Roku, Apple TV and Amazon Fire.... Weniger anzeigen

With more Americans watching video across myriad screens, the line between TV and digital continues to blur. The shift has not only changed consumers’ media consumption habits but it has also created new opportunities for media buyers and sellers looking to connect with viewers through content.

Google commissioned a Nielsen study that explored what people watch, how they engage and how it has changed since the dawn of the TV era to today’s modern media landscape. Using Nielsen historical… Mehr zeigen

With more Americans watching video across myriad screens, the line between TV and digital continues to blur. The shift has not only changed consumers’ media consumption habits but it has also created new opportunities for media buyers and sellers looking to connect with viewers through content.

Google commissioned a Nielsen study that explored what people watch, how they engage and how it has changed since the dawn of the TV era to today’s modern media landscape. Using Nielsen historical data, Google traced trends in core household and personal devices and means of video consumption in home and on the go. The piece paints a picture of how video has evolved over the decades and explores what is most important to the consumer today. Weniger anzeigen

From a magical play at the end of Super Bowl XLIX that sealed the fate of the Seattle Seahawks—and potentially cemented Tom Brady’s place in the Parthenon of sports gods—to a show about a mogul of a hip-hop empire to a telenovela about a wealthy businessman with a big decision to make, U.S. consumers had plenty of compelling content to watch and Tweet about in 2015!