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Dedicated media professional with an expertise in ad and content measurement across…
Activity
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Last week I wrapped up my 12-week internship at in New York at NBCUniversal on the Peacock Marketing Strategy, Planning, and Analysis (MSP&A)…
Last week I wrapped up my 12-week internship at in New York at NBCUniversal on the Peacock Marketing Strategy, Planning, and Analysis (MSP&A)…
Liked by Emily Idell
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7 day countdown untill I get married 💍🙌🏻 I’m getting ready for some down time to celebrate with my nearly husband and stress about those final…
7 day countdown untill I get married 💍🙌🏻 I’m getting ready for some down time to celebrate with my nearly husband and stress about those final…
Liked by Emily Idell
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I had no experience. No name. No business being there. So, what got me through the door? Being the best notetaker at the company. When starting…
I had no experience. No name. No business being there. So, what got me through the door? Being the best notetaker at the company. When starting…
Liked by Emily Idell
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Publications
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The Relevance and Power of Context in Today’s Media Environment (Event Summary)
Advertising Research Foundation (ARF)
The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying.
The first panel presented research on the effectiveness of advertising within news content on television and online, drawing from available qualitative, quantitative, and neuroscience evidence.
The second panel delved into the potential opportunity for the context in which an ad is placed to be used in programmatic buying as the third-party cookie…The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying.
The first panel presented research on the effectiveness of advertising within news content on television and online, drawing from available qualitative, quantitative, and neuroscience evidence.
The second panel delved into the potential opportunity for the context in which an ad is placed to be used in programmatic buying as the third-party cookie becomes less important. -
The OTT Experience: Understanding Connected Living Room Audiences
Nielsen
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content. While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. Consumers can choose to watch programming anytime, anywhere, and this flexibility is enhancing the viewing experience. In fact, Americans collectively spend nearly 8…
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content. While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. Consumers can choose to watch programming anytime, anywhere, and this flexibility is enhancing the viewing experience. In fact, Americans collectively spend nearly 8 billion hours per month consuming content on connected TV devices—such as Roku, Apple TV and Amazon Fire....
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Case Study: The Evolution of Video
Nielsen
With more Americans watching video across myriad screens, the line between TV and digital continues to blur. The shift has not only changed consumers’ media consumption habits but it has also created new opportunities for media buyers and sellers looking to connect with viewers through content.
Google commissioned a Nielsen study that explored what people watch, how they engage and how it has changed since the dawn of the TV era to today’s modern media landscape. Using Nielsen historical…With more Americans watching video across myriad screens, the line between TV and digital continues to blur. The shift has not only changed consumers’ media consumption habits but it has also created new opportunities for media buyers and sellers looking to connect with viewers through content.
Google commissioned a Nielsen study that explored what people watch, how they engage and how it has changed since the dawn of the TV era to today’s modern media landscape. Using Nielsen historical data, Google traced trends in core household and personal devices and means of video consumption in home and on the go. The piece paints a picture of how video has evolved over the decades and explores what is most important to the consumer today. -
TOPS OF 2015: TV AND SOCIAL MEDIA
Nielsen
From a magical play at the end of Super Bowl XLIX that sealed the fate of the Seattle Seahawks—and potentially cemented Tom Brady’s place in the Parthenon of sports gods—to a show about a mogul of a hip-hop empire to a telenovela about a wealthy businessman with a big decision to make, U.S. consumers had plenty of compelling content to watch and Tweet about in 2015!
Honors & Awards
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Nielsen Simply Excellent
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Nielsen Simply Excellent
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Nielsen Simply Excellent
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Launching Content Ratings Bootcamp Series for commercial teams
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Nielsen Simply Excellent
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Organizations
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Advertising Research Foundation
Young Pro Officer, Cognition Council
- PresentServe as ARF Young Pro Officer on the Cognition Council Working group within ARF
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Delta Kappa Alpha - Eta Chapter
Founding Member, Fundraising Director, Recruitment Chair
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Alpha Phi Fraternity- Lambda Chapter
Director of Public Affairs and Advertising
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Berkeley Hillel
First Year Network Fellow
--Mentor first-year students to facilitate their adjustment from high school to college life -Planned and directed a three day retreat for 50 first-year students and 20 student leaders at the Marin Headlands Institute -Prepare, organize, and lead weekly dinners for new members of the Jewish community
More activity by Emily
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Earlier this month, I officially completed my internship program with Roku, where I worked as a Client Services intern for the Media and…
Earlier this month, I officially completed my internship program with Roku, where I worked as a Client Services intern for the Media and…
Liked by Emily Idell
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My favorite Netflix series Emily in Paris is back for Season 4 in partnership with Google. Use Google Lens on a fun shoppable ad experience to shop…
My favorite Netflix series Emily in Paris is back for Season 4 in partnership with Google. Use Google Lens on a fun shoppable ad experience to shop…
Liked by Emily Idell
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I am honored to announce that I have been included in the 5th edition of Best Lawyers: Ones To Watch in America® for Intellectual Property Law!…
I am honored to announce that I have been included in the 5th edition of Best Lawyers: Ones To Watch in America® for Intellectual Property Law!…
Liked by Emily Idell
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🌟 After 5 incredible years in the Advertising business at Roku (and nearly a decade in Advertising overall), I’m excited to share that I’ve embarked…
🌟 After 5 incredible years in the Advertising business at Roku (and nearly a decade in Advertising overall), I’m excited to share that I’ve embarked…
Liked by Emily Idell
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