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With a career journey shaped by both the structured processes of enterprise environments…
Articles by Frank
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You're struggling to align product messaging with sales team strategies. How can you ensure maximum impact?
To be effective, our approach should focus on the outside-in, prioritizing the most pressing needs of our target prospects. Marketing must understand market segment opportunities and align our core value proposition accordingly. It's essential to define and deliver quantifiable value to customers' core KPIs. If Sales pursues alternative segments, Marketing needs to optimize and clarify messaging for those specific use cases, arming Sales with general KPIs that span across targeted market segments.
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Here's how you can navigate conflicts and effectively communicate with product stakeholders.
Keys to avoid conflicts and drive productive stakeholders relationships include: Use Market Data: Leverage data to highlight customer needs and make informed product decisions. No one can argue with customer market data. Know Stakeholder KPIs: Understand and align with stakeholders' key performance indicators to reduce friction and fosters collaboration. Communicate Clearly: Be direct about your needs, reasons, and deadlines. Avoid politics, jargon and maintain straightforward communication. Regular, transparent updates build trust and alignment. Focusing on data, KPIs, and clear communication ensures your product meets both market and stakeholder expectations.
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What are the most effective ways to validate your product-market fit without spending a fortune?
First, understand your target customers. Utilize various feedback channels, such as services like Vote Frenzy, to incentivize and gather honest feedback, and drive trial and sales. Validate the economic value of your product with trusted beta partners with your MVP. Remember, it's not only about meeting needs but also quantifying the value exchange and monetization. Consider the entire customer journey to grasp your Customer Acquisition Cost (CAC)/churn, Break even, ROI, and ultimately with time an LTV. You need to ensure your solution delivers measurable value and can be monetized. Your product and business are interconnected; strive for a defensible marketing mix fit, not just a product fit.
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How can you use the Space Economy Framework to create value from your space-based resources?
I have a love and hate relationship with frameworks the reason being that they tend to shape our thinking in a way that excludes independent thought for me. This looks like a great framework, but now that it is in place, my thinking has been already transformed. There is value in this transformation in terms of organizing thoughts, but what has been left on the table? I would venture to guess that the transition from one of these different areas to the next, and of itself will yield value value about the changes in the adaptation that needs to take place.
Activity
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I was thrilled to see the pride in so many parents' eyes at T-Mobile’s first Bring Your Parent to Work Day! Showing loved ones the meaningful work we…
I was thrilled to see the pride in so many parents' eyes at T-Mobile’s first Bring Your Parent to Work Day! Showing loved ones the meaningful work we…
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University of Michigan - Stephen M. Ross School of Business
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Activities and Societies: * Strong general management foundation (Marketing, Finance, Accounting, HR, Statistics) * Concentration in consumer brand and new products marketing * Minor in finance, real estate * Member of Hispanic Business Students Association Chapter
Superior school, uniquely rated in the top ten schools across each functional area of business. Noted for producing professionals with an exemplary general management skills.
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Activities and Societies: Environmental systems engineering and design
Depth education on human centered design. Concentration on the design and engineering of daylighting systems to maximize utilization of solar energy, minimize cooling, and improve aesthetics and the psychological impact on people.
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Activities and Societies: Advancement of Computer Aided Design (MIT/Harvard Study)
* Professional seminar & studio program on design at Harvard and MIT
* Awarded 1st place in final studio design project by multi-disciplinary professional panel -
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Activities and Societies: IT lab admin and tutor, Soccer club, Triathalon club, Scuba diving club, Spanish club
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Series of competitive studio engagements led by design professionals regarding core design principles judged by panels of renowned/ award-winning artists/ architects/ designers
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Focus new products marketing
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Licenses & Certifications
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Press and Analyst Relationship Management
Microsoft & Knowledge Capital Group
Languages
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French
Limited working proficiency
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Spanish
Limited working proficiency
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Englisch
Native or bilingual proficiency
More activity by Frank
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Some people add no value - Crabs in a pot.
Some people add no value - Crabs in a pot.
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