Franklin Williams

The pitch challenge was to rebrand a company that already has great fundamentals but little to no brand preference with consumers. To do this we realized that consumers didn’t dislike the brand, but instead thought that the brand had no relevance to their lives and therefore their line of vehicles also had no relevance. So we added relevance. We designed a program that would incentivize drivers by using actions they already take in their vehicles to earn rewards. To illustrate this, we created… Mehr zeigen

The pitch challenge was to rebrand a company that already has great fundamentals but little to no brand preference with consumers. To do this we realized that consumers didn’t dislike the brand, but instead thought that the brand had no relevance to their lives and therefore their line of vehicles also had no relevance. So we added relevance. We designed a program that would incentivize drivers by using actions they already take in their vehicles to earn rewards. To illustrate this, we created a test app for the pitch in 24 hours from strategy to development which when presented ended up being a pivotal piece for winning the pitch. Weniger anzeigen

Red Lobster was in the need of a new agency to turn around years of reduced earnings and to bring relevance back to a company that had moved far beyond its heyday. In order to do this, we knew that it was important to move the business in a more digital direction and allow customers to be able to renew their relationship with the brand in a way that was more familiar to them. We presented an integrated campaign, but it was the digital that really sold them. We created and I presented many… Mehr zeigen

Red Lobster was in the need of a new agency to turn around years of reduced earnings and to bring relevance back to a company that had moved far beyond its heyday. In order to do this, we knew that it was important to move the business in a more digital direction and allow customers to be able to renew their relationship with the brand in a way that was more familiar to them. We presented an integrated campaign, but it was the digital that really sold them. We created and I presented many digital only campaigns and application designs which had the potential to move their business into the 21st century, granting convenience and ease to a market that was already pining for it. In the race for this new business the technological vision was what set us apart and won us the client. Weniger anzeigen

Crest was bringing a new product to market and wanted an interesting way to debut it to their audience. We came up with an animated scrolling site which would shock their current audience due to how different, visually appealing and fun it was to play with. As the user scrolled down, elements of the page would animate on, giving the page a sense of uniqueness. Using jquery we animated small details within the page to add life to a static environment and to bring focus to limited time offer… Mehr zeigen

Crest was bringing a new product to market and wanted an interesting way to debut it to their audience. We came up with an animated scrolling site which would shock their current audience due to how different, visually appealing and fun it was to play with. As the user scrolled down, elements of the page would animate on, giving the page a sense of uniqueness. Using jquery we animated small details within the page to add life to a static environment and to bring focus to limited time offer deals. Weniger anzeigen

In order to be competitive in the tooth sensitivity arena, Crest tasked us with creating a website that would allow user to get the best information about this new product quickly and completely. For the best results and in order to get our users to the information as quickly as we could, we opted for an SEO optimized single page construction. Instead of choosing a similar path as our competitors, we decided not to overwhelm the consumer with unnecessary information and focus on the necessities… Mehr zeigen

In order to be competitive in the tooth sensitivity arena, Crest tasked us with creating a website that would allow user to get the best information about this new product quickly and completely. For the best results and in order to get our users to the information as quickly as we could, we opted for an SEO optimized single page construction. Instead of choosing a similar path as our competitors, we decided not to overwhelm the consumer with unnecessary information and focus on the necessities to convert to close. Weniger anzeigen

Oral-B had been stuck with the same page scrolling, information heavy, ill-appealing design and were looking for a new stylistic way to get their point across. We recommended that they move from a desktop only model of to a platform agnostic approach which would bump up interactivity and interest. By integrating video and Javascript controlled visual elements, we were able to move between menu items and transitions very smoothly and create an experience that feels organic and keeps the user… Mehr zeigen

Oral-B had been stuck with the same page scrolling, information heavy, ill-appealing design and were looking for a new stylistic way to get their point across. We recommended that they move from a desktop only model of to a platform agnostic approach which would bump up interactivity and interest. By integrating video and Javascript controlled visual elements, we were able to move between menu items and transitions very smoothly and create an experience that feels organic and keeps the user interested. Weniger anzeigen

The Citi Olympics Campaign was a program to raise money for the Citi Olympics team of the 2014 Winter Olympics. By coming to the page, users were able to get background information on the various Citi Athletes, watch video, listen to audio and view images. As the user scrolled, a full bleed video would play in the background which would end at a screen giving the user the option to donate to that specific athlete.

Citi was looking to change their image and give back to the city that had done so much for them, so in 2013 they tasked us in partnership with Alta Bicycle Share to create an application for CitiBike. Originally built using Phone Gap to get to market faster, the CitiBike app was rebuilt using native Objective-C specifically to increase the overall speed of the map functionality. The application was designed to provide users a seamless view into the status of the bike pickup locations and… Mehr zeigen

Citi was looking to change their image and give back to the city that had done so much for them, so in 2013 they tasked us in partnership with Alta Bicycle Share to create an application for CitiBike. Originally built using Phone Gap to get to market faster, the CitiBike app was rebuilt using native Objective-C specifically to increase the overall speed of the map functionality. The application was designed to provide users a seamless view into the status of the bike pickup locations and directions from their current location to their final destination and nearest bike return location. Weniger anzeigen

Wildlife is a top priority for Dawn, however it is sometimes difficult to get other people to care about this topic since it doesn’t directly affect them on a day to day basis. With that knowledge we created a parallax site which engaged the user immediately as they scrolled down with interesting and innovative movements. Toward the middle of the site, the user was also able to “Be a part of the Big Picture” which was a tool that allowed them to write a message to a wildlife worker whose job it… Mehr zeigen

Wildlife is a top priority for Dawn, however it is sometimes difficult to get other people to care about this topic since it doesn’t directly affect them on a day to day basis. With that knowledge we created a parallax site which engaged the user immediately as they scrolled down with interesting and innovative movements. Toward the middle of the site, the user was also able to “Be a part of the Big Picture” which was a tool that allowed them to write a message to a wildlife worker whose job it is to save these animals. Once the card was create, it would unlock another tile in the mosaic. The site was a great success and increased overall awareness in the category. Weniger anzeigen

Father’s day is a special day to many dad’s, mom’s and kids around the country. We believe that it is a day to be celebrated and a relationship to be remembered. At the same time Oral-B needed to launch a new line of toothbrushes. To bring those two things together we went for a simple technological solution with a lot of heart. Using video sourced from YouTube and a simple 3rd party chat solution, we were able to capture the reactions and feelings of our audience and drive sales during… Mehr zeigen

Father’s day is a special day to many dad’s, mom’s and kids around the country. We believe that it is a day to be celebrated and a relationship to be remembered. At the same time Oral-B needed to launch a new line of toothbrushes. To bring those two things together we went for a simple technological solution with a lot of heart. Using video sourced from YouTube and a simple 3rd party chat solution, we were able to capture the reactions and feelings of our audience and drive sales during father’s day through the roof. Weniger anzeigen

Sometimes it’s important to display your credentials in a digital new business pitch, so what better way than with an elegant site that blows them away. Using a few front end languages we were tasked with bringing an otherwise very information heavy and static set of statistics to life. We worked quickly because the timeline was short, but in less than 48 hours we were able to turn around a site that got the client talking about us, positively.

Oral-B is not just about clean teeth, but also about a healthy mouth overall. To increase awareness and bring utility to a target that was lost about dental care issues, we created Embrace It. Using this site, users were able to get little known oral care information and connect directly with DDS, DMDs and other dental care professionals to set up appointments or ask questions about their specific needs. Working with an offsite team we were able to bring this project to life quickly and more… Mehr zeigen

Oral-B is not just about clean teeth, but also about a healthy mouth overall. To increase awareness and bring utility to a target that was lost about dental care issues, we created Embrace It. Using this site, users were able to get little known oral care information and connect directly with DDS, DMDs and other dental care professionals to set up appointments or ask questions about their specific needs. Working with an offsite team we were able to bring this project to life quickly and more cleanly than the client had expected. Weniger anzeigen

In 2012 Citi wanted to create mass relevance and interaction with the brand as they supported the Summer Citi Sponsored Athletes. We created a Facebook tab that allowed users to log in and be matched with an athlete based on the details of each individual users profile. Once matched, they could then follow the athletes road to the Olympics. Users were able to support their athlete by watching videos and viewing images. Additionally, users could link their twitter account, share with friends and… Mehr zeigen

In 2012 Citi wanted to create mass relevance and interaction with the brand as they supported the Summer Citi Sponsored Athletes. We created a Facebook tab that allowed users to log in and be matched with an athlete based on the details of each individual users profile. Once matched, they could then follow the athletes road to the Olympics. Users were able to support their athlete by watching videos and viewing images. Additionally, users could link their twitter account, share with friends and Like the Citi page to generate additional points for their athletes. Even when they tweeted organically with the hashtag, those tweets went to supporting the athletes on our site. Weniger anzeigen

In order to advertise about a television with amazing picture quality, you need to have a site with amazing picture quality. This was a difficult task when we came up with the concept of doing a scene to scene zoom in. When zooming into a scene programmatically there was lag, so instead, we decide the render out the full sequence and animate though it. This was the right thought, but with hundreds of frames to load and needing the ability to both scrub forward and backward, using video became… Mehr zeigen

In order to advertise about a television with amazing picture quality, you need to have a site with amazing picture quality. This was a difficult task when we came up with the concept of doing a scene to scene zoom in. When zooming into a scene programmatically there was lag, so instead, we decide the render out the full sequence and animate though it. This was the right thought, but with hundreds of frames to load and needing the ability to both scrub forward and backward, using video became problematic. The solution that we can up with was to reduce the quality of all the images in an image sequence and then resolve a high resolution image on top of the frame on which we stopped, creating seamless bi-directional motion and amazing picture quality. Weniger anzeigen

To introduce a new model of refrigerator, LG asked that we create a site that was complete dedicated to it. Using flash animations, we created an interstitial video that played on first viewing and then added a 360 degree walk around of the product. Each animation was meticulously chosen and the result was beautiful.

To introduce a new model of vacuum cleaner, LG asked that we create a beautiful site that displays the design and technology behind the machine. Using flash for the animations and HTML, we came up with a seamless experience that melded both animation and video into one pretty great experience.