Julie B.

As advertisers race to keep up with one of the world's newest and still evolving markets, most would probably tell you that one thing is for sure: CBD is not your grandparents' cannabis-derived product.

When significant mobile leaders such as Apple introduce data-permissions prompts in a new operating-system update, invariably somebody in the ad-trade publications will predict that merely asking consumers to consent their data will somehow cripple the location-data industry. It’s untrue, it’s been disproved every time such developments come along, and it’s certainly not the case when it comes to the introduction of the consent-prompt in iOS 13.

“Update the decades-old Communications Decency Act. Remove the legal impunity given to digital publishers who now base their business models on selling advertising. Require ad-supported companies, whether they work in print or digital, to operate under the same rules ... merely updating the existing legislation can produce rapid change while impacting few others than the billionaire founders of big tech. Along with democracy, the real winners would be our communities and our culture, and the… Mehr zeigen

“Update the decades-old Communications Decency Act. Remove the legal impunity given to digital publishers who now base their business models on selling advertising. Require ad-supported companies, whether they work in print or digital, to operate under the same rules ... merely updating the existing legislation can produce rapid change while impacting few others than the billionaire founders of big tech. Along with democracy, the real winners would be our communities and our culture, and the change would also reinvigorate thousands of essential media voices that have been stifled by big tech’s unfair advantage." Weniger anzeigen

On the heels of newly-enacted GDPR and CCPA initiatives, the topic of how to protect consumer data in the digital marketplace has become a lightning rod for discussion at trade events, on blogs, and in publications — including a recent front-page article in The New York Times.
Brands and marketers are understandably wary. The issue of consumer privacy looms large. Rather than succumb to anxiety, however, our industry needs to embrace data transparency coupled with consumer control and… Mehr zeigen

On the heels of newly-enacted GDPR and CCPA initiatives, the topic of how to protect consumer data in the digital marketplace has become a lightning rod for discussion at trade events, on blogs, and in publications — including a recent front-page article in The New York Times.
Brands and marketers are understandably wary. The issue of consumer privacy looms large. Rather than succumb to anxiety, however, our industry needs to embrace data transparency coupled with consumer control and consent. The establishment of safeguards around privacy will not only reduce the potential for fraudulent activity, it will also earn and sustain the respect and trust of our customers. Weniger anzeigen

Don’t dismiss an industry because of challenging practices enacted by select bad actors; instead, address poor behavior and illustrate best practices to counter them.

What will your brand sound like? And what will it have to say?

When it comes to the rise of new voice technology and voice marketing within the home and mobile space, the question is no longer whether consumers are adding voice to their shopping cycle. It’s to what degree they’re adding it and what brands and marketers will have to say when these new channels are opened.