Jessica Bui

Jessica Bui

New York City Metropolitan Area
699 followers 500+ connections

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A driven and creative Social Media Strategist with over 5+ years of experience…

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  • BuzzFeed Graphic

    BuzzFeed

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    New York, New York, United States

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    New York, New York, United States

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    New Brunswick, NJ

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    Piscataway, New Jersey

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Licenses & Certifications

Volunteer Experience

  • Johnson & Johnson Graphic

    Mentee

    Johnson & Johnson

    - 4 months

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    -Participated in the Women in I.T. Program through the Rutgers Honors College
    -Collaborated with professional Johnson and Johnson mentor to gain professional and career advice
    -Networked with professionals in the Information Technology field to gain connection
    -Attended networking events and collaborative workshops

  • CollegeFashionista Graphic

    Style Guru Community Intern

    CollegeFashionista

    - 1 year 10 months

    -Created original social media content to promote brands and influencers
    -Actively listened to influencer podcasts, web seminars, and videos to learn content creation and generate social media content
    -Teamed with social media directors to put together social media content such as Pinterest, Instagram, and Facebook mood boards and albums

Courses

  • Database Technologies

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  • Information Visualization

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  • Introduction to Computer Science

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  • Leadership in the Digital Context

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  • Management in Technological Organizations

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  • Object-Oriented Programming

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  • Retrieving and Evaluating Electronic Information

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  • Self and Society in Virtual Context

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  • Social Informatics

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  • Strategic Presentation Methods in Digital Media

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  • Structure of Information

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  • Virtual Team Dynamic

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  • Web-Design

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Projects

  • A*Pop Strategist and Creator

    -Developed the API identity brand at BuzzFeed from barebones to an authority on Asian culture on the Internet, growing the account by 155% in the past two years through social and creative strategy
    -Source and report data analytics to internal and external stakeholders
    -Identify challenges and opportunities for improvement and solve for them using analysis to make strategic changes
    -Lead meetings with greater A*Pop team, creating space for multiple teams to connect and…

    -Developed the API identity brand at BuzzFeed from barebones to an authority on Asian culture on the Internet, growing the account by 155% in the past two years through social and creative strategy
    -Source and report data analytics to internal and external stakeholders
    -Identify challenges and opportunities for improvement and solve for them using analysis to make strategic changes
    -Lead meetings with greater A*Pop team, creating space for multiple teams to connect and brainstorm
    -Develop and collaborate API-centered newsletter

  • Interviewer and Newsletter Editor

    -Outsource, interview, write, and edit original exclusive interview for K-pop talent under the BuzzFeed K-pop brand
    -Grow the K-pop newsletter by 150% through fan outreach and sustain quality of original interviews
    -Develop loyal readership by maintaining over 20,000 subscribers through

  • Lifestyle and Shopping Writer

    Create AAPI related and adjacent content to develop BuzzFeed's API identity brand through delivering over 30 posts total over 3 years consisting of celeb, original interviews, and social trends which resulted in over 600,00 page views

Honors & Awards

  • Dean's List

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Languages

  • Englisch

    Native or bilingual proficiency

Organizations

  • The Tab Rutgers

    Social Media Editor

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    -Collaborated with other writers and editors to create content for The Tab's website and social media platforms for Rutgers news -Managed 3+ social media accounts to gain followers and connect with The Tab's audience to increase engagement and retention rates -Commissioned articles pitched by contributing writers to maintain quality of published content -Editor and publisher of contributing writers articles and social media posts on The Tab Rutgers accounts

  • Rutgers Association of Phillipine Students

    Internal Public Relations Officer

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    -Recruited new members and students through social media campaigns and community outreach efforts -Guided new and returning members of the organization in order to increase retention rates during the school year -Managed public outreach of organizational events including 40+ weekly meetings, large events, and social media -Mentored new Internal Public Relations Officer to take over positional duties including social media posts and public outreach

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