Über uns
A revenue-focused CMO and global sales strategy executive.
With over 20 years of…
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Volunteer Experience
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Board Member & Youth Coach
BROOKLYN LACROSSE CLUB
- 6 years
Children
Brooklyn Lacrosse Mission is to bring the sport of Lacrosse to the youth of Brooklyn, emphasizing Fundamentals, Teamwork, Respect and Brooklyn. The essence of the organization is the belief that Lacrosse should be made accessible to all children, despite the various barriers of entry that exist in urban areas; such as cost, perception, and logistics.
Through community initiatives and outreach we strive to open up endless opportunities for the youth of Brooklyn through the sport of…Brooklyn Lacrosse Mission is to bring the sport of Lacrosse to the youth of Brooklyn, emphasizing Fundamentals, Teamwork, Respect and Brooklyn. The essence of the organization is the belief that Lacrosse should be made accessible to all children, despite the various barriers of entry that exist in urban areas; such as cost, perception, and logistics.
Through community initiatives and outreach we strive to open up endless opportunities for the youth of Brooklyn through the sport of Lacrosse
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Geschäftsentwicklung
Planned Parenthood (Wharton International Volunteer Program)
- 2 months
Health
Volunteered in Swaziland and ran a business development workshop on behalf of a family planning agency through Wharton International Volunteer Program.
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Advisor, Digital Marketing & Strategy
Catrinka
- 1 year 9 months
Bildung
Catrinka is an ethical fashion accessory brand that invests in women and girls around the world.
- Assist in the brand strategy, positioning, and analysis of audience insights, product launch strategy and integrated marketing activities to drive online sales to store.
- Assist in the development of branding, messaging, social impact metrics and key strategic partnerships.
- Increased Revenue by 50% from previous year. Contributed to 3,500 days of employment for women, 60,000 days of…Catrinka is an ethical fashion accessory brand that invests in women and girls around the world.
- Assist in the brand strategy, positioning, and analysis of audience insights, product launch strategy and integrated marketing activities to drive online sales to store.
- Assist in the development of branding, messaging, social impact metrics and key strategic partnerships.
- Increased Revenue by 50% from previous year. Contributed to 3,500 days of employment for women, 60,000 days of education for girls and 8 strategic partnerships.
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Subject Matter Expert
PresenTense
- 2 years 3 months
Social Services
http://www.nycfellowship.com/2016-subject-matter-experts.html
Publications
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Penthera Report: Latin Americans Love Streaming, But Frustration Is on the Rise
Cynopsis Media
See publicationAmong the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video taking too long to start ( 52%), and the video re-buffering (52%). But it’s not necessarily bad news – Cynopsis talked to Penthera CMO Jodi Susman…
Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video taking too long to start ( 52%), and the video re-buffering (52%). But it’s not necessarily bad news – Cynopsis talked to Penthera CMO Jodi Susman about why this actually offers a big opportunity for OTT providers.
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Why Advertisers Should Demand a Better Mobile Video Streaming Experience
Martech Advisor
See publicationIncreased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera.
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