About
I am a veteran freelance writer and content strategist who works with clients in…
Articles by John
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Content Marketing: How to Produce Great Content Without a Lot of Resources
Content Marketing: How to Produce Great Content Without a Lot of Resources
By John Egan
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A Guru’s Recommended AI Tools for Content Marketing
A Guru’s Recommended AI Tools for Content Marketing
By John Egan
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Over 7 in 10 Small and Midsize Businesses Lack a Content Marketing Program or Strategy, Survey Finds
Over 7 in 10 Small and Midsize Businesses Lack a Content Marketing Program or Strategy, Survey Finds
By John Egan
Contributions
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Here's how you can ready yourself for the future of content strategy.
I used to be skeptical of AI. Afraid of it, in fact. But I have found that AI can be a great tool if used properly -- in other words, don't generate content with AI and then pass it off as your own. Ways that you can gain value from AI in content marketing include: -- Generating ideas for content. -- Producing titles for content. -- Creating outlines for content strategy. -- Researching what your competitors are doing with content. There are so many ways that your content strategy can benefit from AI. Again, as long as it's used prudently. So, don't fear AI. Become its friend. The payoff could be huge in terms of time and even money.
Activity
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I am extremely honored to announce endorsements from Austin community leaders Eugene Sepulveda and Steven Tomlinson. Both have been pillars in…
I am extremely honored to announce endorsements from Austin community leaders Eugene Sepulveda and Steven Tomlinson. Both have been pillars in…
Liked by John Egan
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It’s so rewarding to write for MD Anderson Cancer Center and learn directly from experts in the complex fields of artificial intelligence, data…
It’s so rewarding to write for MD Anderson Cancer Center and learn directly from experts in the complex fields of artificial intelligence, data…
Liked by John Egan
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I love being part of MD Anderson's Institutional Affairs (IA) division, which is filled with creative, collaborative, innovative and expert…
I love being part of MD Anderson's Institutional Affairs (IA) division, which is filled with creative, collaborative, innovative and expert…
Liked by John Egan
Experience
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Freelance
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Education
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University of Kansas
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Activities and Societies: Internships at a small weekly newspaper in suburban Kansas City and at what now is the Kansas City Star. Worked at the student newspaper.
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Master's degree in communication with emphasis in new media and marketing.
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Licenses & Certifications
Publications
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Are We Suffering from Device Overload?
Bankrate.com
Can you really have TOO much of a good thing? Bankrate.com debates this and the results are surprising.
Other authors -
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Do You Need a Degree in Social Media? No Way, Some Experts Say
The Huffington Post
Honors & Awards
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Honorable Mention, Best Commercial Real Estate Trade Magazine Story
National Association of Real Estate Editors (NAREE)
Judges’ comment: "In this illuminating story, Egan profiles Glenn Rufrano, who has a reputation for being a top turn-around expert at several companies, including his current position as CEO of VEREIT. In interviews with Rufrano’s colleagues and friends, Egan paints a picture of a well-respected executive who enters businesses with complex problems and sorts through them with calm deliberation and transparency. It’s a well-written and well-researched profile."
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Best Online Newsroom
PR Daily
The Storage Facilitator, a B2B blog for the self-storage industry, won Best Online Newsroom in Ragan's 2014 PR Daily Awards program. SpareFoot operates the blog, which appears on SelfStorage.com. Among the finalists in the Best Online Newsroom category were Coca-Cola, adidas and Nissan.
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SABEW Best in Business feature award
SABEW
Freelance contributor Lisa Shidler and I won SABEW award for story about medical bills that pile up for shooting victims.
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American City Business Journals web award
American City Business Journals
Austin Business Journal team won award for excellence in online news.
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Texas Press Association feature award
Texas Press Association
Won award for feature story about NFL quarterback Drew Brees.
Recommendations received
23 people have recommended John
Join now to viewMore activity by John
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Nearly 80,000 workers in the Houston area travel at least 90 minutes each way for their jobs. https://lnkd.in/gx3Rpaqt
Nearly 80,000 workers in the Houston area travel at least 90 minutes each way for their jobs. https://lnkd.in/gx3Rpaqt
Liked by John Egan
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Outsourcing content creation can save you time and ensure professional quality. Focus on your core business while we handle your content needs…
Outsourcing content creation can save you time and ensure professional quality. Focus on your core business while we handle your content needs…
Liked by John Egan
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Can I tell you a story? A while ago, I reached out to a writing client that felt like a perfect fit for my experience and expertise. It took me…
Can I tell you a story? A while ago, I reached out to a writing client that felt like a perfect fit for my experience and expertise. It took me…
Liked by John Egan
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I'm excited to be included in this Bankrate article about what credit experts never do with credit cards. It's also an honor to be featured alongside…
I'm excited to be included in this Bankrate article about what credit experts never do with credit cards. It's also an honor to be featured alongside…
Liked by John Egan
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20+ years ago this group were all marketing directors for law firms, accounting firms, consulting firms, venture capital firms, etc…. We regularly…
20+ years ago this group were all marketing directors for law firms, accounting firms, consulting firms, venture capital firms, etc…. We regularly…
Liked by John Egan
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For much of the work we do, a successful project begins with a great brand identity system. And for five years and counting, a lot of those brands…
For much of the work we do, a successful project begins with a great brand identity system. And for five years and counting, a lot of those brands…
Liked by John Egan
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Last week I officially closed an almost 10-year chapter working at The Zebra. It was an extremely fun ride working on a relatively new website with…
Last week I officially closed an almost 10-year chapter working at The Zebra. It was an extremely fun ride working on a relatively new website with…
Liked by John Egan
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