“Josh is a Unicorn. He blends deep technical expertise, with business savvy, and is great in front of clients. Those skills all contribute to him being one of the brightest and most ambitious product development executives I ever worked with. He is a leader who commands respect from those on his team and knows how to get things done quickly.”
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Executive with over 15 years experience building and leading teams in sales, product…
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What are the advantages and disadvantages of using primary research for market segmentation?
Primary research, when conducted properly, can also help businesses take an external view on their business. This can uncover untapped market segments for the business or identify things like consumer perceptions that may prohibit or accelerate the growth of the business.
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Escalent welcomes Abhinav Kothari as Chief Information & Technology Officer. As a new member of the executive leadership team, Kothari will drive…
Escalent welcomes Abhinav Kothari as Chief Information & Technology Officer. As a new member of the executive leadership team, Kothari will drive…
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We are thrilled to announce that AMIN Worldwide selected MRI-Simmons as its core data provider for audiences, demographics, psychographics, and…
We are thrilled to announce that AMIN Worldwide selected MRI-Simmons as its core data provider for audiences, demographics, psychographics, and…
Liked by Joshua Pisano
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Since I promised photos! Here we are just over the finish line - Chicago Triathlon with Tracey Scheppach and Kelly Abcarian on Team Brightside!…
Since I promised photos! Here we are just over the finish line - Chicago Triathlon with Tracey Scheppach and Kelly Abcarian on Team Brightside!…
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Recent joint research with Go Addressable and MRI-Simmons reveals that 80% of adults aged 18-34 engage with both linear and streaming TV. With…
Recent joint research with Go Addressable and MRI-Simmons reveals that 80% of adults aged 18-34 engage with both linear and streaming TV. With…
Liked by Joshua Pisano
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Big Moves Here: Mike Fisher leaving GroupM to head agency partnerships at Comcast Advertising - Nice move James Rooke and crew! ICYMI: Kris Magel…
Big Moves Here: Mike Fisher leaving GroupM to head agency partnerships at Comcast Advertising - Nice move James Rooke and crew! ICYMI: Kris Magel…
Liked by Joshua Pisano
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Good morning, This week I joined FreeWheel, as Head of Global Agency Partnerships. I have found my new work home — and they have found me. It…
Good morning, This week I joined FreeWheel, as Head of Global Agency Partnerships. I have found my new work home — and they have found me. It…
Liked by Joshua Pisano
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I’m humbled to be named by Cynopsis on their 2024 Top Women in Media list in the Corporate Visionary category! This recognition is a testament to the…
I’m humbled to be named by Cynopsis on their 2024 Top Women in Media list in the Corporate Visionary category! This recognition is a testament to the…
Liked by Joshua Pisano
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Today, Go Addressable, a trade organization dedicated to furthering the growth of addressable TV, announced new research that highlights the value of…
Today, Go Addressable, a trade organization dedicated to furthering the growth of addressable TV, announced new research that highlights the value of…
Liked by Joshua Pisano
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Go Addressable is committed to helping advertisers better leverage their own first-party data. Joint research with Go Addressable and MRI-Simmons…
Go Addressable is committed to helping advertisers better leverage their own first-party data. Joint research with Go Addressable and MRI-Simmons…
Liked by Joshua Pisano
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Did you know that 80% of adults 18-34 watch both linear and streaming TV? Excited to announce a new joint research study with MRI-Simmons AND…
Did you know that 80% of adults 18-34 watch both linear and streaming TV? Excited to announce a new joint research study with MRI-Simmons AND…
Liked by Joshua Pisano
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Go Addressable is committed to helping advertisers better leverage their own first-party data. Joint research from Go Addressable and MRI-Simmons…
Go Addressable is committed to helping advertisers better leverage their own first-party data. Joint research from Go Addressable and MRI-Simmons…
Liked by Joshua Pisano
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