Katrina Froelich

For a last-minute change, it's essential to understand the reasons behind it, whether it's from the influencer or the brand, and to communicate with a human-first approach. While disappointment is natural, clear, efficient, and honest communication can help you navigate any hiccup, timeline delay, or last-minute change.

Sometimes influencers evolve and change direction, which may no longer align with your brand. Just as your brand adapts and listens to customer feedback, influencers are also evolving. As adults, we understand that we sometimes 'grow out' of certain friendships, and in the professional world, it's completely normal to 'grow out' of some relationships. It's not always due to a negative reason; it's simply that audiences on both the brand and influencer sides can change.

I've mentioned this before, but I think it's crucial to have a separate or "safe" account that isn't public-facing and only follows close friends and family. In this private digital space, you can build a small community and make your phone, and the Instagram app, a less stressful place. Above all, I highly recommend spending quality time with your friends and family. Some of my best memories don't have photos because we were too busy having fun to take any!

Create two separate accounts, one for work and one for play. I like to have an account that is reserved just for my friends and family, I don't follow brands, I don't follow influencers, I just follow the people in my life that have nothing to do with my job. It makes checking Instagram and seeing the important life updates from your far-away friends way less stressful.

Do. Not. Use. Chat. GPT. I know that you think that people can't tell when you are using ChatGPT, but trust me, we can! Especially younger audiences like Gen-Z (who, let's be honest are using ChatGPT almost everyday at their jobs) they can tell when you are just copying and pasting a watered-down statement that.. honestly... means nothing. When it comes to a crisis - be human and be honest.

When choosing a branding agency, it's vital to research the agency and the experience of its employees. Experienced teams offer high-quality, industry-specific strategies and have proven track records with successful projects and positive reviews. Their deep understanding allows for innovative and strategic solutions, anticipating challenges and leveraging past experiences. Efficient processes and strong problem-solving skills ensure smooth project execution. Established agencies provide sustainable, long-term support and can scale services as your brand grows, tailoring solutions to meet your specific needs effectively.