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I'm a Literature PhD and the founder of sister companies EditingWorm, an academic editing…
Articles by Katrina
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Reflections of a Content Strategist: The W Source Virtual Panel on Marketing in a Time of Crisis
Reflections of a Content Strategist: The W Source Virtual Panel on Marketing in a Time of Crisis
By Katrina Oko-Odoi, PhD
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For Successful Content Marketers, 2019’s Content Strategy Starts Now
For Successful Content Marketers, 2019’s Content Strategy Starts Now
By Katrina Oko-Odoi, PhD
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Blogging for Business: Why Do It, and Where to Start
Blogging for Business: Why Do It, and Where to Start
By Katrina Oko-Odoi, PhD
Contributions
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What are some common landing page writing mistakes and how to avoid them?
A/B testing is critical to help brands continually improve their on-site experience. When testing the effectiveness of specific elements, I always recommend focusing on a single element on the page at a time. For example, you could run an experiment around the phrasing of your page header, and keep everything else the same. Then you can run a separate experiment on the wording of the call-to-action. If you change too many elements at once, it will be hard to pinpoint which change is the difference-maker.
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What are some common landing page writing mistakes and how to avoid them?
Too often, I see brands trying to include all the product details and features of their product on a landing page. This approach can overwhelm visitors and distract them from the action you want them to take. All copy on a landing page should be clearly driving visitors toward taking one action, and you only need to share enough information to persuade them to take that action. For example, if you want visitors to sign up for a product demo, your copy should be focused on (1) the customers' pain points, (2) your solution and how it's unique/different, and (3) the outcomes/benefits customers experience as a result of using your product. Save the product feature details for the demo call.
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What are some common landing page writing mistakes and how to avoid them?
It's extremely important to communicate your value proposition in your customers' language. How you describe the value you offer should sound the way that you've heard your actual customers describe it. Too often, brands write a value proposition using industry jargon or marketing or sales "speak" that doesn't resonate with their target audience. Take the time to conduct customer interviews, or read through customer reviews or testimonials to tap into the mindset and language of your customer. Then apply that to your landing page copy.
Activity
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It’s going to be a full house, sold out, impactful night at TEDx San Diego Women on August 28! BLESSED beyond measure to have these 10 women taking…
It’s going to be a full house, sold out, impactful night at TEDx San Diego Women on August 28! BLESSED beyond measure to have these 10 women taking…
Liked by Katrina Oko-Odoi, PhD
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Our team at SecureSave was selected by UKG to be a part of their latest cohort of innovative companies through UKG Labs! We have been working with…
Our team at SecureSave was selected by UKG to be a part of their latest cohort of innovative companies through UKG Labs! We have been working with…
Liked by Katrina Oko-Odoi, PhD
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Happy 20th Anniversary to Casey Strunk!!
Happy 20th Anniversary to Casey Strunk!!
Liked by Katrina Oko-Odoi, PhD
Erleben Sie
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UC San Diego
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Dissertation title: "Recovering the Forgotten Puerto Rican and Chicano Soldiers of the U.S. Wars in East Asia. Cultural Representations at the Limits of the Scholarly Archive"
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Completed qualifying exam and received M.A. and C.Phil as part of my progress in the doctoral program. Specializations include nineteenth and twentieth Central American and Hispanophone Caribbean literature on state-instituted violence, and contemporary Chicana/o and Latina/o literature on critical memory and space/place.
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Activities and Societies: Alpha Phi Omega, Golden Key Honors Society, National Society of Collegiate Scholars
I was a double major in Spanish Literature and International Studies, and worked as an Orientation Leader (OL) and Resident Advisor (RA) for Sixth College.
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Volunteer Experience
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Friendly Match Mentor for Refugee & Immigration Services
Jewish Family Service of San Diego
- 3 Jahre
Social Services
I mentored a recently arrived immigrant family from Burma and helped them get settled and navigate in the San Diego area. The program ended but I am still in touch with the family.
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Volunteer for Education Division
Mission Africa
- Present 14 years 8 months
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Help facilitate book drive and collect donations for the organization's education division.
Publications
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Osage entry in Gale Encyclopedia of Multicultural America, 3rd edition
Gale
Essay on the history of the Osage people (Native American tribe) in the United States. Encompasses history, politics, cultural traditions, economic conditions, and notable individuals.
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"'Borrón y cuenta nueva': La negación de la historia en 'Viaje a la semilla' por Alejo Carpentier"
Online independent publication
An analytical discussion – written in Spanish – of the short story “Viaje a la semilla” (“Journey to the source”) by Cuban author Alejo Carpentier.
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Analysis of "El Matadero" by Esteban Echeverria
The Literature of Propaganda. St. James Press, First edition
Essay on Argentinian author Esteban Echeverria's short story "El Matadero" ("The Slaughterhouse") addressing themes and style, historical and literary context, and scholarly responses to his canonical narrative.
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Essay on "Blueprint for Negro Writing" by Richard Wright
The Manifesto in Literature. St. James Press, First edition
Literary and historical discussion of Richard Wright's literary "manifesto," addressing themes and style and scholarly responses to his well-known essay.
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Essay on "The Cartagena Manifesto" by Simon Bolivar
The Manifesto in Literature. St. James Press, First edition
Analytical discussion of Simon Bolivar's historical "Cartagena Manifesto" addressing historical and literary context, themes and style, and scholarly responses to this well-known document.
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Essay on "The Hispanic-American Entrepreneur: An Oral History of the American Dream" by Beatriz Rodriguez Owsley
The Literature of Autobiographical Narrative. St. James Press, First edition
Analysis of Beatriz Rodriguez Owsley's oral history anthology that covers historical and literary background, themes and style, and scholarly responses to the book.
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¿Darles voz?: Chicana Narrative as Reaffirming National Belonging in Stella Pope Duarte’s "Let Their Spirits Dance"
SJSU ScholarWorks
In this paper, I analyze Stella Pope Duarte’s novel "Let Their Spirits Dance," examining how the text revisits the Vietnam era and its impact on the Chican@ community from a feminine perspective, and lends a new voice to the extant body of Chicano narratives (written specifically by male authors) on Vietnam. I assert that the war ultimately serves as the backdrop to the narrative’s focus on the incorporation of Chican@s into the national narrative, thus reaffirming national belonging for the…
In this paper, I analyze Stella Pope Duarte’s novel "Let Their Spirits Dance," examining how the text revisits the Vietnam era and its impact on the Chican@ community from a feminine perspective, and lends a new voice to the extant body of Chicano narratives (written specifically by male authors) on Vietnam. I assert that the war ultimately serves as the backdrop to the narrative’s focus on the incorporation of Chican@s into the national narrative, thus reaffirming national belonging for the community in general, and for Chicano and Latino soldiers and veterans in particular.
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"A Self-Reflective Feminist Collaboration: Understanding Female Artistic Solidarity within Latin America"
Brújula: Art and Encounters, 6.1
Book review of Entre mujeres: colaboraciones, influencias e intertextualidades en la literatura y el arte latinoamericanos, compiled by Maria Claudia Andre and Patricia Rubio. Santiago, Chile: RIL editores, 2005.
Courses
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Cervantes: Don Quixote
LTSP 119C
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Comparative Caribbean Discourse
LTAM 111
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Contemporary Latin American Lit: Introduction to Neruda's Work
LTSP 133
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Contemporary Latina/Chicana Narrative
LTCS 250
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Cultural Perspectives & Criticism
LTTH 200C
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Dictatorship in Latin America
HILA 114
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Gender, Sexuality & Culture: Latin American Women's Writing
LTSP 175
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Golden Age Studies
LTSP 224
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History and Culture: Memory, Trauma, History
LTCS 210
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Indigenous Peoples of Latin America
ANRG 143
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Language & American Ethnicity
ETHN 140
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Literature and Society Studies: Latin America
LTSP 272
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Literature of the Harlem Renaissance
LTEN 186
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Problems in Contemporary Literary Theory
LTTH 200B
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Psychological Anthropology
ANPR 107
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Spanish American Prose: Women's Writing
LTSP 258
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Studies in Modern American Literature and Culture: Unreal Cities
LTEN 252
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Text/Culture/Critical Practice
LTTH 200A
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Transnational Literary Studies
LTEN 259
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Transnational Literary Studies
LTEN 259
Honors & Awards
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UC Graduate Dissertation Fellowship in the Humanities
UC Humanities Research Institute
Year-long dissertation fellowship for completion of doctoral research and defense of dissertation. Fellowship ends June 2014.
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UC San Diego Literature Department Quarter-long Fellowship
UC San Diego Literature Department
Received a fellowship for dissertation writing covering living expenses and tuition and registration fees.
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IICAS Graduate Student Travel Grant
UC San Diego Institute for International, Comparative and Area Studies (IICAS)
Received a grant funding dissertation research in San Juan, Puerto Rico for the summer.
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CILAS Federal Tinker Travel Grant
UC San Diego Center for Iberian and Latin American Studies (CILAS)
Received a grant funding pre-dissertation research in Santo Domingo, Dominican Republic for the summer of 2009.
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IICAS Undergraduate Travel Grant
UC San Diego Institute for International, Comparative and Area Studies (IICAS)
Received a grant funding undergraduate research in Cuernavaca and Mexico D.F., Mexico for the summer of 2005.
Languages
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Spanish
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Organizations
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National Association for Chicana and Chicano Scholars (NACCS)
Member and Presenter at National Conference
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Society for the Study of American Women Writers (SSAWW)
Member
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The Society for the Study of the Multi-Ethnic Literature of the United States (MELUS)
Member and Presenter and Moderator at National Conference
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Modern Language Association (MLA)
Member
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Pacific Ancient and Modern Language Association (PAMLA)
Member and Presenter at Annual Conference
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Alpha Phi Omega
Member
- Present
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So grateful when Partners support Causes and Organizations we support! Thank you, Rhian Madrid & the Banner|Aetna team! And a huge congrats to…
So grateful when Partners support Causes and Organizations we support! Thank you, Rhian Madrid & the Banner|Aetna team! And a huge congrats to…
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