Laurie Johnson

Rethink Your Customer is a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace. Namely, we are challenging Executives and practioners within any industry to not only acknowledge the influence of empowered customers in today’s connected world, but to “Rethink” how they are leveraging every opportunity to place them at the center of their… Mehr zeigen

Rethink Your Customer is a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace. Namely, we are challenging Executives and practioners within any industry to not only acknowledge the influence of empowered customers in today’s connected world, but to “Rethink” how they are leveraging every opportunity to place them at the center of their business.

Storytelling through video and eBooks: The campaign drives thought leadership through original content, much of which features our own IBMers to tell the story – to inspire others to become part of our vision. Plus, even more studies, white papers and reports tailored to what each audience cares about in one central place, so it’s easy to find relevant information.

Social and ready to share: We’re driving social into the very heart of the campaign.
• Rethink Your Customer features the profile photos of anyone who tweets using a subset of hash tags listed in the Tweets below. Include at least one of them when you Tweet and be featured in an IBM campaign!
• Read any of the campaign’s eBooks and you’ll see they’ve been pre-populated with ready-to-use tweets to amplify the word.
• Interactive statistics on the site are fun and interesting to share • No need to retype, just click the social icons and your stat pre-populates to share with a simple click!

RethinkYourCustomer.com is making it possible to connect online and socially with thousands, worldwide, who are looking for the smartest solutions that put their customers into context and into the center of business – and IBM Smarter Commerce is leading the way. Weniger anzeigen

Increase the quality of leads with a program focused on challenging our target audience’s current behavior of repeating the status quo, and moving from a “do nothing” status quo to considering Stratus ztC Edge by challenging their assumptions and showing the value. Stratus research found our biggest competitor is repeat purchases of Dell or HPE rather than selecting something new, like Stratus.

The status quo bias is an issue where prospects prefer sticking with the current state and… Mehr zeigen

Increase the quality of leads with a program focused on challenging our target audience’s current behavior of repeating the status quo, and moving from a “do nothing” status quo to considering Stratus ztC Edge by challenging their assumptions and showing the value. Stratus research found our biggest competitor is repeat purchases of Dell or HPE rather than selecting something new, like Stratus.

The status quo bias is an issue where prospects prefer sticking with the current state and decisions previously made. We need to help them overcome this by providing a valid reason to change, and that the pain of not changing is greater than the pain of changing. Weniger anzeigen

The IBM Holiday Benchmark campaign is an innovative, buzz-worthy media campaign surrounding key holiday dates to drive retail industry professionals to the IBM Benchmark Hub and ultimately convert to validated responders. One of the main goals of the campaign is to accelerate the transformation to a modern digital demand generation model, leveraging core digital marketing capabilities (modern systems & technologies, personalized content & communications, nurturing, timely hand-off to the right… Mehr zeigen

The IBM Holiday Benchmark campaign is an innovative, buzz-worthy media campaign surrounding key holiday dates to drive retail industry professionals to the IBM Benchmark Hub and ultimately convert to validated responders. One of the main goals of the campaign is to accelerate the transformation to a modern digital demand generation model, leveraging core digital marketing capabilities (modern systems & technologies, personalized content & communications, nurturing, timely hand-off to the right channel) to build pipeline opportunities. Weniger anzeigen