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Lisa Wendland has led specialized business teams developing strategy for top brands and…
Articles by Lisa
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Protecting Your Mental Health: For Digital Leaders
Protecting Your Mental Health: For Digital Leaders
By Lisa Wendland, MBA
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Considerations: Incorporating New Technology with Existing Infrastructure
Considerations: Incorporating New Technology with Existing Infrastructure
By Lisa Wendland, MBA
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Expert Project Managers: Efficient Organizers of Time, Data, & People
Expert Project Managers: Efficient Organizers of Time, Data, & People
By Lisa Wendland, MBA
Contributions
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What are the top mistakes to avoid when using marketing automation?
Your marketing automation platform holds valuable data from your contacts with countless ways to customize messaging based on these unique profiles such as when a contact signed up for communications, activity on your website including pages browsed, or items placed in a cart if your site sells products (and more). Unfortunately, when content is not personalized we tend to see a higher unsubscribe and spam rate because contacts are expecting your business to provide value with the information you are stewarding. For example, if this contact lives in an apartment a lawn mower promotion is not going to be valuable or meet their communication expectations.
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What are the best practices for work-life balance in Marketing Operations?
Breaks and downtime should be a priority across the entire team. In line with expectations and boundaries, understanding how your team performs best through open conversation is so beneficial to optimize work days. Setting breaks, meals and out of office days on shared calendars, changing chat statuses and sharing roll ups before extended off time will provide support to the team to improve overall coverage for work, encourage time to recharge, and lower stress coming and going from the office.
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How can you re-engage lapsed leads and customers with CRM?
Incentives and discounts don't need to be presented as a traditional percent or fixed dollar off promotion. If your business sells a tangible item and rarely offers free shipping (and can keep margins up when the total order value is above a minimum), test free shipping on orders over that threshold for this segment. Even if you test a promotion, I recommend an automated message to lapsed leads when a new product or service relevant to that lead is released. Creating a page that is populated with the new products or services can dynamically populate this automated message depending on your platform. At its core, re-engagement happens when you are able to bring new value or shine light on forgotten value, to your lapsed lead.
Activity
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Future Trends in Ecommerce: What’s Next for High-Growth Brands? What I see on the horizon and how forward-thinking brands can prepare: 🧠 AI and…
Future Trends in Ecommerce: What’s Next for High-Growth Brands? What I see on the horizon and how forward-thinking brands can prepare: 🧠 AI and…
Posted by Lisa Wendland, MBA
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I'm writing an essay on meme marketing. Will interview some memelords & break down their process for latching onto culture and driving a shit ton…
I'm writing an essay on meme marketing. Will interview some memelords & break down their process for latching onto culture and driving a shit ton…
Liked by Lisa Wendland, MBA
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I’m 34 and it took me over 14 years to build my six-figure law firm in under one year👇 • 4.5 years working at two law firms, including Cooley LLP…
I’m 34 and it took me over 14 years to build my six-figure law firm in under one year👇 • 4.5 years working at two law firms, including Cooley LLP…
Liked by Lisa Wendland, MBA
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Bildung
Licenses & Certifications
Volunteer Experience
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Committee Member
MPHEA
- Present 1 year 8 months
Children
* Donor Outreach
* Community Partnerships
* Press & Promotion
* Fundraising
* Gifts in Kind Coordination -
Teacher's Assistant
Lansing Art Gallery
- 4 months
Arts and Culture
Working with Elementary & Intermediate School Students in Print Making
“Wearable Art” Kids’ Craft Sponsored by LAG, East Lansing Art Festival, Ml -
Teacher's Assistant
Birmingham Bloomfield Art Center
Arts and Culture
Working with Elementary School Students in Mixed Media Exploration
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Speaker
Michigan Arbor Day Alliance
- 2 months
Environment
Our dedication comes from our belief in the importance of trees and their role in community health and well-being.
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Join now to viewMore activity by Lisa
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Probably gonna get in trouble with the gated asset police (look away Blake Imperl) but I made ya'll a BFCM Best Practices guide so you can start…
Probably gonna get in trouble with the gated asset police (look away Blake Imperl) but I made ya'll a BFCM Best Practices guide so you can start…
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If you didn't see the post, Troy Munson is going all in as CEO of Dimmo 🦖. I'm stoked. We've been working on this for nearly 9 months. During…
If you didn't see the post, Troy Munson is going all in as CEO of Dimmo 🦖. I'm stoked. We've been working on this for nearly 9 months. During…
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One of my companies is quickly becoming the de facto Head of Content for tons of B2B brands. It's super exciting, but we need to be really…
One of my companies is quickly becoming the de facto Head of Content for tons of B2B brands. It's super exciting, but we need to be really…
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Sometimes we all have bad days, both professionally and personally. There are days when it feels like there's a ton of negativity around every…
Sometimes we all have bad days, both professionally and personally. There are days when it feels like there's a ton of negativity around every…
Liked by Lisa Wendland, MBA
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You want to keep failing at HR? Keep having your Finance team manage the function. This approach might seem cost-effective, but it can lead to…
You want to keep failing at HR? Keep having your Finance team manage the function. This approach might seem cost-effective, but it can lead to…
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Some of my most controversial takes about content marketing in 2024: 1) We’ve moved from content marketing 1.0 (designed for search engines) to…
Some of my most controversial takes about content marketing in 2024: 1) We’ve moved from content marketing 1.0 (designed for search engines) to…
Liked by Lisa Wendland, MBA
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There has been a dynamic shift within the Buy Now Pay Later landscape in recent years. Many thanks to the team at Sezzle for sharing what this means…
There has been a dynamic shift within the Buy Now Pay Later landscape in recent years. Many thanks to the team at Sezzle for sharing what this means…
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Join us alongside Vogue Business at the Emarsys Power to the Marketer Festival 2024 in LA, where tradition and digital transformation converge in the…
Join us alongside Vogue Business at the Emarsys Power to the Marketer Festival 2024 in LA, where tradition and digital transformation converge in the…
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For the last ~ three years, Leo Strupczewski has religiously (though never dogmatically) shipped a Repeat Saturday newsletter. Leo's brief, punchy…
For the last ~ three years, Leo Strupczewski has religiously (though never dogmatically) shipped a Repeat Saturday newsletter. Leo's brief, punchy…
Liked by Lisa Wendland, MBA
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"Ride the wave. Be one with the wave." The the leitmotif of the past 8+ months. From midwives, to prenatal yoga, to the conversations I've had…
"Ride the wave. Be one with the wave." The the leitmotif of the past 8+ months. From midwives, to prenatal yoga, to the conversations I've had…
Liked by Lisa Wendland, MBA
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Friendly reminder — tell your co-workers you appreciate them more. Shout them out in front of the whole company on slack. Tell them something you…
Friendly reminder — tell your co-workers you appreciate them more. Shout them out in front of the whole company on slack. Tell them something you…
Liked by Lisa Wendland, MBA
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