“Marie did amazing work for our literary agency, creating a stylish, intuitive, and accessible guide to help authors identify their personal brands and use this information to streamline and focus their promotional and marketing efforts. She took the time to really listen and understand our audience and the needs we were hoping to address, then customized the content through that lens flawlessly, producing a tool we'll return to over and over and adding real value for our clients and the agency. I fully recommend her for her expertise and professionalism, and also for being a true pleasure to talk to and work with.”
Über uns
I am a strategic brand builder and innovator with significant experience in brand…
Activity
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AI's influence on culture and creativity is multifaceted. This post from Bigmouth Creative highlights key points around representation, authenticity,…
AI's influence on culture and creativity is multifaceted. This post from Bigmouth Creative highlights key points around representation, authenticity,…
Shared by Marie Pavlich
Licenses & Certifications
Projects
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SXSW 2019 Speaker
People have a deeper connection with a story when they see the human touch. Consumers are interested in how things are made and who made something, so why wouldn't this expectation extend to content as well? The conversation is about why people respond to the craftsmanship of stop-motion animation and how to protect that craftsmanship when working with brands that have tons of guidelines. The key? Educating our partners. Embracing imperfection. And creating space for improvisation.
Other creators -
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Say It With Bacon - Oscar Mayer
- Present
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Oscar Mayer Community Management
- Present
Ongoing management of client's community on Facebook, including strategy and creative develop. Transformed this community in 2012 through use of high-impact, visual content and an overhaul of social tone of voice. Continuing to push this community via real-time content creation, as evidenced by our newsroom-style engagement created on Twitter and Facebook during the 2013 Oscars broadcast.
Other creators -
Honors & Awards
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Clio (Gold) - Carl's Jr/Ready Player One - SpeilBurgers
Clio
Gold Winner for Theatrical Partnerships & Collaborations
https://clios.com/entertainment/winner/theatrical-partnerships-collaborations/carl-s-jr-ready-player-one/spielburgers-54163
Role: Produced stop-motion social videos spoofing Spielberg's most popular movies.
Highlight: Garnered 1.6 Billion earned impressions -
Mobile Lions (Silver) - Oscar Mayer - Wake Up & Smell the Bacon
Cannes Lions
Silver Lion in Mobile: Innovative Use of Technology
http://winners.canneslions.com/2014/mobile/entry.cfm?entryid=24625&award=3
Role: Led execution of bacon-scented alarm clock, mobile app, social content, e-commerce website, video production, while managing budget and timeline.
Highlight: 13.7% sales increase YOY -
Effie (Silver) - Oscar Mayer – Say It With Bacon
2014 North American Effie Awards
Silver Effie in Small Budgets Product Category
http://effie.org/case_studies/case/3125
Role: Managed social content, video production, premium development, e-commerce website.
Highlights: Increased sales by 3.3% while category was down 7.7% -
IAC Outstanding Social Media Campaign - Meijer - Mr. Gifter
Internet Advertising Competition
Winner of Outstanding Social Media Campaign
http://www.iacaward.org/iac/winner.asp?eid=7877&utm_source=addthis&utm_medium=link&utm_campaign=addThis
Languages
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Spanish
Limited working proficiency
Recommendations received
7 people have recommended Marie
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