Marta Pichlak-Miarka
New York, New York, United States
2K followers
500+ connections
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Experienced manager with unique combination of deep understanding of marketing…
Articles by Marta
Activity
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Congratulations to our teams across Omnicom and Omnicom Media Group for impressive Q2 performance and sustained leadership positions in #data…
Congratulations to our teams across Omnicom and Omnicom Media Group for impressive Q2 performance and sustained leadership positions in #data…
Liked by Marta Pichlak-Miarka
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Hot take from the girl who literally writes a newsletter about internet culture... I'm curious, whether you're in my industry or not, do you feel…
Hot take from the girl who literally writes a newsletter about internet culture... I'm curious, whether you're in my industry or not, do you feel…
Liked by Marta Pichlak-Miarka
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I’m excited to announce that I’ll be continuing my education at Brooklyn Law School come August! I’m eager to be back in the classroom. Big thanks…
I’m excited to announce that I’ll be continuing my education at Brooklyn Law School come August! I’m eager to be back in the classroom. Big thanks…
Liked by Marta Pichlak-Miarka
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SGH Warsaw School of Economics
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Activities and Societies: SGH- Warsawa School of Economics is a CEMS Member a strategic alliance of leading business schools and multinational companies 2001-2006, AIESEC Warsaw School of Economics,Poland Sept-Dec 2003, AIESEC Louvain la Neuve,Belgium
September 2006, Master’s thesis: “Advertising Reach and Frequency. Using effective frequency concepts to maximize advertising effectiveness”.
2006-2009, Visiting lecturer at Warsaw School of Economics post graduate studies on brand management.
Publications
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Peloton Bikes and the quest for spirituality
As organized forms of religion are in decline, practices like mindfulness, yoga and meditation are gaining in popularity. But on top of that, other forms of instructor-led group classes are entering our lives, attaching a sort of spiritual meaning to our efforts in the gym.
I’m a road cyclist, but my love for road bicycles was born out of a love for indoor cycling. I even did a Spinning instructor course at one point, and while Spinning was never a replacement for spirituality, it was…As organized forms of religion are in decline, practices like mindfulness, yoga and meditation are gaining in popularity. But on top of that, other forms of instructor-led group classes are entering our lives, attaching a sort of spiritual meaning to our efforts in the gym.
I’m a road cyclist, but my love for road bicycles was born out of a love for indoor cycling. I even did a Spinning instructor course at one point, and while Spinning was never a replacement for spirituality, it was always interesting to observe Spinning as a sort of religious practice — the instructor giving motivational speeches not unlike a preacher, the parishioners on the bikes.
Are we in need of new forms of spirituality? -
Give your online customers shop around the corner experience
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When you go to the supermarket you don’t expect the employees to know your name or to rearrange the store space for you. Yet when you visit your “shop around the corner” you appreciate the fact that staff knows who you are, that you have a 3 year old kid and that your favorite cheesecake is ordered just for you every Saturday because you buy it every week. When people shop online they have a similar set of expectations and they will get annoyed that on their third visit to your e-shop you still…
When you go to the supermarket you don’t expect the employees to know your name or to rearrange the store space for you. Yet when you visit your “shop around the corner” you appreciate the fact that staff knows who you are, that you have a 3 year old kid and that your favorite cheesecake is ordered just for you every Saturday because you buy it every week. When people shop online they have a similar set of expectations and they will get annoyed that on their third visit to your e-shop you still don’t know that they live in Antwerp and you keep displaying them banners of products they’ve already bought
1.What is the difference between Site Centric digital measurement and Customer Centric approach and why it’s crucial.
2.Why real time data is less important than data ready for real time decisioning
How state of the art technologies support next best offers targeting, web site personalization and remarketing
3.Why you need tools that will support multichannel marketing across online and offline channels
Languages
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Englisch
Full professional proficiency
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French
Limited working proficiency
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Polish
Native or bilingual proficiency
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4 people have recommended Marta
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I’m so excited and honored to have been officially voted in as the newest board member for AMA New York! Truth be told this was a goal of mine but…
I’m so excited and honored to have been officially voted in as the newest board member for AMA New York! Truth be told this was a goal of mine but…
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