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Accomplished marketing executive and management consultant who unlocks revenue growth…
Articles by Michael
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Who'll Win the Super Bowl? Don't Ask an Expert
Who'll Win the Super Bowl? Don't Ask an Expert
By Michael Hunter
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Supplier financing: despite the bad press, still a good idea
Supplier financing: despite the bad press, still a good idea
By Michael Hunter
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Seeing the Future: Improving Demand Forecasts
Seeing the Future: Improving Demand Forecasts
By Michael Hunter
Contributions
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How can you rebuild your reputation after a crisis using storytelling and content marketing?
The best way to deal with a crisis is to avert it entirely. Many brand crises are self-inflicted, and have been caused by "storytelling to highlight your values, your purpose, and your vision," which most consumers don't care about. Marketing is simple: 1) Create a better product (or service); 2) Tell people about it; 3) See step 1.
Activity
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It was a joy and a privilege to co-teach our summer cohort of Heidrick & Struggles’ Leadership Coaching for Organizational Performance postgraduate…
It was a joy and a privilege to co-teach our summer cohort of Heidrick & Struggles’ Leadership Coaching for Organizational Performance postgraduate…
Liked by Michael Hunter
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BIG DAY for me today! I just submitted my final manuscript to go to print. The goal is to have my new book ready to share at The Gathering Summit…
BIG DAY for me today! I just submitted my final manuscript to go to print. The goal is to have my new book ready to share at The Gathering Summit…
Liked by Michael Hunter
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Having worked for many years in the Home Appliance industry, holding leadership positions at companies including Whirlpool and Johnson Controls, I've…
Having worked for many years in the Home Appliance industry, holding leadership positions at companies including Whirlpool and Johnson Controls, I've…
Liked by Michael Hunter
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Licenses & Certifications
Volunteer Experience
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Guest Lecturer, Graduate Level Digital Marketing & Media Course
Northeastern University
- Present 6 years
Bildung
https://www.slideshare.net/MichaelHunter48/super-bowl-advertising-and-the-games-within-the-game
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Courses
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Institute for Brand Marketing - Advanced Marketing Technologies
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Languages
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French (conversational)
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Recommendations received
6 people have recommended Michael
Join now to viewMore activity by Michael
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Gina and I are proud to support Wayne Montour and the launch of Arrowhead Medical Supply. Together, we are committed to delivering expertly sourced…
Gina and I are proud to support Wayne Montour and the launch of Arrowhead Medical Supply. Together, we are committed to delivering expertly sourced…
Liked by Michael Hunter
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“We want this work to win an award.” If a client says this – it means trouble. While everyone wants to be lauded for a brilliant campaign, making…
“We want this work to win an award.” If a client says this – it means trouble. While everyone wants to be lauded for a brilliant campaign, making…
Liked by Michael Hunter
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Below is a great share by Mark Nevins about how to balance work while on vacation. With respect to Harvard Business Review I’d offer a few additions:…
Below is a great share by Mark Nevins about how to balance work while on vacation. With respect to Harvard Business Review I’d offer a few additions:…
Liked by Michael Hunter
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We’re pleased to welcome Tim Yaggi to our Serta Simmons Bedding Board of Directors. Tim brings more than 35 years of experience in the consumer…
We’re pleased to welcome Tim Yaggi to our Serta Simmons Bedding Board of Directors. Tim brings more than 35 years of experience in the consumer…
Liked by Michael Hunter
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“You’re a natural at it”, a colleague said as I stepped off the stage after addressing our annual National Sales Meeting. A lovely compliment, but…
“You’re a natural at it”, a colleague said as I stepped off the stage after addressing our annual National Sales Meeting. A lovely compliment, but…
Liked by Michael Hunter
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"Hassan isn’t even a marathoner by trade. She had never run in a professional marathon until last April, when she won her debut at the 2023 London…
"Hassan isn’t even a marathoner by trade. She had never run in a professional marathon until last April, when she won her debut at the 2023 London…
Liked by Michael Hunter
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