Natalie J. Nelson

Natalie J. Nelson

Appleton, Wisconsin, United States
2K followers 500+ connections

Über uns

Natalie Nelson is a visionary leader and master collaborator known for seamlessly…

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  • Women in Technology Wisconsin (WIT) Graphic

    Women in Technology Wisconsin (WIT)

    Appleton, Wisconsin, United States

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    Appleton, Wisconsin, United States

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    Appleton, Wisconsin, United States

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    Appleton, Wisconsin

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    Neenah, WI

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    Neenah, Wisconsin

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Bildung

  • University of Wisconsin-Madison Graphic

    University of Wisconsin-Madison

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    Activities and Societies: President of National Honor Society - Phi Upsilon Omicron. Deans List. Participant in a number of charity runs, marathon runner.

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    Activities and Societies: American Marketing Association

Volunteer Experience

  • President / Board Member

    Wish Upon A Paw

    - 3 years 8 months

    Animal Welfare

    • Founder of Wish Upon a Paw, a homeless pet cause that works to inspire actions that will have a significant impact on reducing the homeless pet population.
    • Provide leadership in the strategic planning and execution of all internal and external marketing and communications efforts.These include but are not limited to: collateral, ads, public relations efforts including media relations and social media, special events, talking points, key correspondence, website, electronic communication…

    • Founder of Wish Upon a Paw, a homeless pet cause that works to inspire actions that will have a significant impact on reducing the homeless pet population.
    • Provide leadership in the strategic planning and execution of all internal and external marketing and communications efforts.These include but are not limited to: collateral, ads, public relations efforts including media relations and social media, special events, talking points, key correspondence, website, electronic communication and crisis management.
    • Perform full range of managerial responsibilities: interviewing, hiring, coaching and developing volunteers; planning, assigning and directing work, performance and project management, budgeting, grant writing, and all vendor approvals.
    • Play a lead role in identifying, customizing and securing sponsorship's to support organizational funding as well as in-kind resources and donations.
    • Serve as spokespeople ensuring that media relations are aligned with brand image and community impact strategies including news releases, media interaction, and story development.
    • Provide marketing and business consulting to animal shelters with development of Web sites, e-marketing, public relations, capital campaigns and other business-related processes to help increase adoptions, attract volunteers, encourage donations and do their part to decrease the homeless pet population.
    • Organize and coordinate Trap-Neuter-Return (TNR) program for Northeastern Wisconsin to spay and neuter homeless cats and kittens, and offer an adoption program for homeless pets.Over 800 animals spay/neutered since 2011. Encourage collaboration with all shelters/rescues to increase impact.
    • Serve as a strong, engaged animal welfare ambassador on behalf of WISH in the community.

  • Marketing/Fundraising Director/Board Member

    Orphan Animal Rescue and Sanctuary

    - 2 years 9 months

    Animal Welfare

    Co-founder of non-profit organization in 2008.
    • Generated business and marketing plans, developed 501(c)3 bylaws and policies.
    • Conducted capital campaigns with community and business leaders, raising significant donations.
    • Maintained and performed SEO/SEM updates to Web site and supporting social media, created and facilitated direct social media initiatives, fostered community partnerships
    • Managed and led all fundraising campaigns
    • Developed SOP's for all organizational…

    Co-founder of non-profit organization in 2008.
    • Generated business and marketing plans, developed 501(c)3 bylaws and policies.
    • Conducted capital campaigns with community and business leaders, raising significant donations.
    • Maintained and performed SEO/SEM updates to Web site and supporting social media, created and facilitated direct social media initiatives, fostered community partnerships
    • Managed and led all fundraising campaigns
    • Developed SOP's for all organizational processes

  • Executive Director

    Neenah Animal Shelter

    - 1 year 1 month

    Animal Welfare

    - Created a brand for the shelter including, logo, website, and traditional media.
    - worked with local media and community to establish a positive association with shelter, formerly very negative.
    - Established a series of protocols and business standards which included: an adoption process, created policies and procedures for intake, outcome and transfer of animals, adoption application, volunteer application, vision and mission statements, medical care, emergency preparedness…

    - Created a brand for the shelter including, logo, website, and traditional media.
    - worked with local media and community to establish a positive association with shelter, formerly very negative.
    - Established a series of protocols and business standards which included: an adoption process, created policies and procedures for intake, outcome and transfer of animals, adoption application, volunteer application, vision and mission statements, medical care, emergency preparedness, etc.
    - Increased the adoption rate by 400%.
    - Established a budget, identified accounting standards
    - Physically improved interior and exterior structure of building leveraging a shoestring budget.
    - Created a schedule for volunteers/staff, hired staff/volunteers,

    Volunteer co-ordinator, recruiter, trainer, manager, volunteer, and supporter.

Organizations

  • Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS)

    Member

    - Present
  • Oshkosh Area Advisory Committee

    Board Member

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  • American Marketing Association (AMA)

    Member

  • Oshkosh Chamber - Leadership Oshkosh 2015

    Member

  • Sales and Marketing Professionals of Northeast Wisconsin (SMP NE)

    Member

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