Nidhi Gupta

Nidhi Gupta

San Francisco Bay Area
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Nidhi has 20 years' global marketing, GTM, product and partnerships experience in…

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  • eBay Graphic

    eBay

    San Francisco Bay Area

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    San Francisco Bay Area

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    San Jose, California

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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  • INSEAD Graphic

    INSEAD

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    Web 2.0 and Social Media
    Running Profitable Internet Ad Campaigns
    Mobile Strategy

  • http://indiatoday.intoday.in/bestcolleges/2014/ranks.jsp?ST=Arts&Y=2014

  • Second Master’s degree

Volunteer Experience

  • Upwardly Global Graphic

    Mentor

    Upwardly Global

    - 2 Jahre

    Economic Empowerment

    Supported immigrant professionals with coaching and mentoring, to rebuild their careers in the US.

  • University of Denver - University College Graphic

    Guest Lecturer

    University of Denver - University College

    - 1 year

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    Distribution Strategy & Channel Management - COMM 4140 Marketing Strategy and Process - Master's in Marketing Communication

  • WomenNow TV Graphic

    Volunteer

    WomenNow TV

    - 2 Jahre

  • TiE Silicon Valley Graphic

    Charter Member

    TiE Silicon Valley

    - 1 year

    Science and Technology

    TiE Silicon Valley is a nonprofit association dedicated to fostering entrepreneurship in the Bay Area as well as globally. TiE strives to inspire entrepreneurs through mentoring, networking, education, incubating, and funding programs and activities. Entrepreneurs can enroll in TiE’s programs in order to receive mentorship from our successful charter members, compete for angel funding, talk one-on-one with venture capitalists, and more.

Publications

  • The Future of Brands in 2030

    2B Ahead

    Long-term success means deciding who you are as a brand – who you will be in 2030: What values are you willing to stand for in a changing world, and what legacy structures are you prepared to break down in order to get there? This study describes the following three main areas of impact for long-term success in brands. Nidhi Gupta was one of 15 global contributors.

    See publication

Projects

  • WesternUnion.com American Dream

    - Present

    Forbes

    This Brand Has Sweet Dreams Following Its Latest Campaign
    http://www.forbes.com/sites/steveolenski/2016/03/18/this-brand-has-sweet-dreams-following-its-latest-campaign/#1d22182b2f3d

    Huffington Post: http://www.huffingtonpost.com/andre-bourque/marketing-american-dream-_b_7741552.html

    Media Post: http://www.mediapost.com/publications/article/253983/western-union-asks-does-the-american-dream-still.html

    Forbes:…

    Forbes

    This Brand Has Sweet Dreams Following Its Latest Campaign
    http://www.forbes.com/sites/steveolenski/2016/03/18/this-brand-has-sweet-dreams-following-its-latest-campaign/#1d22182b2f3d

    Huffington Post: http://www.huffingtonpost.com/andre-bourque/marketing-american-dream-_b_7741552.html

    Media Post: http://www.mediapost.com/publications/article/253983/western-union-asks-does-the-american-dream-still.html

    Forbes: http://www.forbes.com/sites/steveolenski/2015/09/17/brand-philanthropy-a-cmo-explains-why/

    Advertising Age: Online case study featuring interview; print issue dt. 11.9.2015

    DM NEWS: Data-Driven Storytelling Pays Off for Western Union
    http://www.dmnews.com/content-marketing/data-driven-storytelling-pays-off-for-western-union/article/460555/

    CAMPAIGN VIDEOS:

    American Dream sweepstakes - https://www.youtube.com/watch?v=Emw6pjG002s

    Americans Still Dream - https://www.youtube.com/watch?v=sIUDyrJW77w

    Winning the American Dream - https://www.youtube.com/watch?v=ylZxHE0H6bE

    American Dreamers - https://www.youtube.com/watch?v=IFUVKreoIFg

    See project

  • WesternUnion.com VIP Lounge

    - Present

    https://www.facebook.com/westernunionviplounge/

    #westernunionviplounge

    See project

  • Campaign for Filipino Children (Apl.de.Ap Foundation)

    EARNED MEDIA:

    Inquirer: Western Union gives big to Apl.de.ap drive vs. infant blindness
    http://globalnation.inquirer.net/109473/western-union-gives-big-to-apl-de-ap-drive-vs-infant-blindness

    Reuters: Apl.de.ap Foundation International Joins With Children’s Hospital Los Angeles to Combat Blindness in Filipino Babies
    http://www.reuters.com/article/ca-childrens-hospital-idUSnBw056541a+100+BSW20140606

    Asian Journal: Through telemedicine, Apl.de.ap and Dr. Thomas Lee are…

    EARNED MEDIA:

    Inquirer: Western Union gives big to Apl.de.ap drive vs. infant blindness
    http://globalnation.inquirer.net/109473/western-union-gives-big-to-apl-de-ap-drive-vs-infant-blindness

    Reuters: Apl.de.ap Foundation International Joins With Children’s Hospital Los Angeles to Combat Blindness in Filipino Babies
    http://www.reuters.com/article/ca-childrens-hospital-idUSnBw056541a+100+BSW20140606

    Asian Journal: Through telemedicine, Apl.de.ap and Dr. Thomas Lee are keeping premature Filipino babies from going blind
    http://asianjournal.com/aj-magazines/through-telemedicine-apl-de-ap-and-dr-thomas-lee-are-keeping-premature-filipino-babies-from-going-blind/

    See project

  • Global Brand Ambassador for Indian Diaspora - Shah Rukh Khan

    EARNED MEDIA:

    REUTERS: Western Union Signs ‘King of Bollywood - Shah Rukh Khan’ as a Brand Ambassador
    http://www.reuters.com/article/2014/11/10/co-western-union-idUSnBw105102a+100+BSW20141110

    THE STREET: Western Union (WU) Stock Higher After Signing Brand Ambassador
    http://www.thestreet.com/story/12947984/1/western-union-wu-stock-higher-after-signing-brand-ambassador.html

    WSJ: Western Union Targets South Asians Cricket Fans With Help From…

    EARNED MEDIA:

    REUTERS: Western Union Signs ‘King of Bollywood - Shah Rukh Khan’ as a Brand Ambassador
    http://www.reuters.com/article/2014/11/10/co-western-union-idUSnBw105102a+100+BSW20141110

    THE STREET: Western Union (WU) Stock Higher After Signing Brand Ambassador
    http://www.thestreet.com/story/12947984/1/western-union-wu-stock-higher-after-signing-brand-ambassador.html

    WSJ: Western Union Targets South Asians Cricket Fans With Help From ESPN
    http://blogs.wsj.com/cmo/2014/10/16/western-union-targets-south-asians-cricket-fans-with-help-from-espn/

    http://ir.westernunion.com/News/Press-Releases/Press-Release-Details/2014/Western-Union-Signs-King-of-Bollywood---Shah-Rukh-Khan-as-a-Brand-Ambassador/default.aspx

    CAMPAIGN VIDEOS:

    https://www.youtube.com/watch?v=-WzqgMpQw-Q

    https://www.youtube.com/watch?v=cAPfjFX7Bjc

    See project

  • Westernunion.com #PoweringPinoys

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    EARNED MEDIA:

    Inquirer.net: http://business.inquirer.net/189823/western-union-commissions-gab-valenciano-super-selfies

    ABS-CBN: http://push.abs-cbn.com/features/41277/watch-gab-valenciano-creates-new-super-selfie-videos/

    https://twitter.com/gabvalenciano/status/571527895350317056

    CAMPAIGN VIDEOS:

    Ep. 1: https://www.youtube.com/watch?v=WtlBi6tJm80

    Ep. 4: https://www.youtube.com/watch?v=KL2P20JDBJw

    Ep. 5:…

    EARNED MEDIA:

    Inquirer.net: http://business.inquirer.net/189823/western-union-commissions-gab-valenciano-super-selfies

    ABS-CBN: http://push.abs-cbn.com/features/41277/watch-gab-valenciano-creates-new-super-selfie-videos/

    https://twitter.com/gabvalenciano/status/571527895350317056

    CAMPAIGN VIDEOS:

    Ep. 1: https://www.youtube.com/watch?v=WtlBi6tJm80

    Ep. 4: https://www.youtube.com/watch?v=KL2P20JDBJw

    Ep. 5: https://www.youtube.com/watch?v=XwWc2qvEHTg

    See project

  • WesternUnion.com Direct From Bollywood

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    AWARDS:

    - NAMIC 2015 EMMA (Excellence in Multicultural Marketing Awards)
    - Asian American Advertising Federation (3AF) 2015 Excellence in Content Marketing
    - Telly Award (Bronze) 2016

    See project

  • Speaker at conferences

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    Invited to speak at conferences such as South by Southwest, Brand Innovators, Media Post, Nielsen, Digital Media Summit, Millennial Financial Summit, Asian American Advertising Federation, on digital business transformation, mobile marketing, content, video, omni-channel marketing, integrated and diaspora/multicultural marketing.

Honors & Awards

  • ANA Echo Award

    Association of National Advertisers

    Recognizing data-driven marketing efforts during eBay payments transformation initiative

  • Reggie Award (Bronze)

    Association of National Advertisers

    Excellence in CRM initiatives undertaken as part of eBay’s payments transformation

  • Payments Customer Empowerment Award

    eBay (internal award)

    Team award for customer centricity

  • Payments Impact Award

    eBay (internal award)

    Awarded to my team for driving business and customer impact

  • Customer Champion

    eBay (Internal Award)

    Individual award for customer centricity demonstrated as part of global rollout of eBay payments

  • Consumer Payments Innovation Awards

    FinTech Breakthrough Award

    Western Union’s White Label Digital Partner technology solution enables FIs to use their existing branded customer technological interface to provide international money transfer services.

    https://www.yahoo.com/entertainment/western-union-wins-fintech-breakthrough-120500352.html

  • Content Marketing Award (CMA)

    Content Marketing Awards

    2016 Best Short form video or video Series as part of a content marketing program: American Dream campaign

  • Content Marketing Award (CMA)

    Content Marketing Awards

    2016 Best Motivational Video or Video Series: American Dream sweepstakes

  • OMMA award: Best Hispanic Marketing campaign

    OMMA

    Best Hispanic Marketing Campaign: American Dream

  • The (Young) Masters of Marketing: DM News 40 Under 40

    DM News

    http://www.dmnews.com/events/the-young-masters-of-marketing-our-40-under-40-honorees/article/512574/

  • W3 Awards: 9 Awards in various categories

    W3

    The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

    • Gold, Marketing in Integrated Campaign-Branding
    • Silver, Video in Branded Video-Branded Content: Business to Consumer (1 of 2)
    • Silver, Video in Branded Video-Branded Content: Business to Consumer (2 of 2)
    • Silver, Video in Video Features-Videography/Cinematography (1 of 2)
    • Silver, Video in Branded…

    The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

    • Gold, Marketing in Integrated Campaign-Branding
    • Silver, Video in Branded Video-Branded Content: Business to Consumer (1 of 2)
    • Silver, Video in Branded Video-Branded Content: Business to Consumer (2 of 2)
    • Silver, Video in Video Features-Videography/Cinematography (1 of 2)
    • Silver, Video in Branded Video-Branded Content: Promotional/Branding
    • Silver, Video in Video Features-Videography/Cinematography (2 of 2)
    • Silver, Marketing in Online Campaign-Banking/Bill Paying
    • Silver, Marketing in Marketing Effectiveness-Banking/Bill Paying
    • Silver, Marketing in Online Campaign-Branding

  • 3AF Award: Excellence in Content Marketing

    Asian American Advertising Federation

  • Brand Innovators '40 under 40' Class of 2016

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    Brand Innovators ’40 Under 40′ are the next generation of marketing and media executives who are defining how brands are using technology to engage with their consumers.

    Founded in 2011, Brand Innovators is the largest professional organization of brand marketers, with a community of over 7,000 marketing professionals from Fortune 500 and other leading brands, throughout the United States and the UK. The Brand Innovators Advisory Board includes some of the most innovative brand marketers…

    Brand Innovators ’40 Under 40′ are the next generation of marketing and media executives who are defining how brands are using technology to engage with their consumers.

    Founded in 2011, Brand Innovators is the largest professional organization of brand marketers, with a community of over 7,000 marketing professionals from Fortune 500 and other leading brands, throughout the United States and the UK. The Brand Innovators Advisory Board includes some of the most innovative brand marketers and “change agents” in the marketing and media industries.

  • EMMA Award (Excellence in Multicultural Marketing Awards)

    NAMIC (National Association for Multi-ethnicity in Communications)

    "Case Studies / Campaigns" category for Western Union Direct from Bollywood (Bronze)

  • IAC Aaward: Outstanding Online Video - Americans Still Dream

    The Web Marketing Association

    The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing award winning Internet advertising.

  • IAC Award: Best Financial Services Online Campaign, Best Of Show Online Campaign

    The Web Marketing Association

    The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing award winning Internet advertising.

  • IAC Award: Outstanding Online Video - Winning the Westernunion.com American Dream Sweepstakes

    The Web Marketing Association

    The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing award winning Internet advertising.

  • MOSAIC Award: Best Multicultural Digital Campaign

    The American Advertising Federation

    The prestigious AAF's Mosaic Awards recognize companies and agencies whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives.

  • PRO Award: Best Cross-Channel Campaign category (Bronze)

    Chief Marketer

  • REGGIE Award: Best Digital And Mobile Campaign (Bronze)

    Brand Activation Association

    The highly coveted REGGIE Awards are the premier industry award recognizing the best marketing campaigns activated by brands and agencies.

  • REGGIE Award: Best National Consumer Campaign (Gold)

    Brand Activation Association

    The highly coveted REGGIE Awards are the premier industry award recognizing the best marketing campaigns activated by brands and agencies.

  • TELLY: Nine Bronze Awards in Various Categories

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    American Still Dream
    Category: Online Motivational Video

    American Still Dream
    Category: Online Video for a Commercial Campaign

    American Still Dream
    Category: Online Video For Promotional Branded Content

    American Still Dream
    Category: Videography/Cinematography

    American Still Dream
    Category: Online Branded Business-to-Consumer Video

    American Dream Sweepstakes
    Category: Online Motivational Video

    American Dream…

    American Still Dream
    Category: Online Motivational Video

    American Still Dream
    Category: Online Video for a Commercial Campaign

    American Still Dream
    Category: Online Video For Promotional Branded Content

    American Still Dream
    Category: Videography/Cinematography

    American Still Dream
    Category: Online Branded Business-to-Consumer Video

    American Dream Sweepstakes
    Category: Online Motivational Video

    American Dream Sweepstakes
    Category: Videography/Cinematography

    American Dream Sweepstakes
    Category: Online Branded Business-to-Consumer Video

    American Dream Sweepstakes
    Category: Online Video for Promotional Branded Content

  • Telly Award: Film/Video - TV Programs, Segments, or Promotional Pieces

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    Bronze Award for Direct From Bollywood original TV/Web series. The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

Languages

  • Spanish

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  • French

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  • German (basic)

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  • Hindi

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  • Englisch

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  • Punjabi

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Organizations

  • DPAA Brand Council

    Member

    - Present

  • Yahoo Brand Advisory Council

    Member

    - Present

  • YouTube Advertiser Council

    Member

    - Present

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