Nikhil (Nik) Rajpal
Los Angeles, California, United States
3K followers
500+ connections
Über uns
VP Strategy, Ecommerce Practice Leader @ Agital. At Agital (formerly Exclusive Concepts)…
Articles by Nikhil (Nik)
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Navigating Google's AI Overview and Its Impacts on SEO Strategies
Navigating Google's AI Overview and Its Impacts on SEO Strategies
By Nikhil (Nik) Rajpal
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You're debating keyword density with your team. How do you strike the perfect balance for SEO success?
Google is a heuristic algorithm. It treats increasingly challenging (high volume, ambiguous) queries with increasingly unique weights, measurements, and methods of disambiguating. So when you’re targeting a monster-level keyword, look into acceptable densities for that keyword alone. Explore wider ontology of that keyword by looking at profiles of competitors - and if possible, test for BERT scores. The rest is standard: ie. get your markup, balance of H tags, and tone of voice perfect. And button it up to AP-style standards. Everybody is aiming for the top, only the most perfect execution makes it.
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Anyone who has worked with Sheila has seen this incredible leader, this force of nature, go beyond what’s called on - to drive every major…
Anyone who has worked with Sheila has seen this incredible leader, this force of nature, go beyond what’s called on - to drive every major…
Shared by Nikhil (Nik) Rajpal
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Those Ancient Egyptians were wicked smaht! In 3000 BC, they distilled all human behavior down to 4 ways of decision making – 4 “modalities”. Five…
Those Ancient Egyptians were wicked smaht! In 3000 BC, they distilled all human behavior down to 4 ways of decision making – 4 “modalities”. Five…
Shared by Nikhil (Nik) Rajpal
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Boston University
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Activities and Societies: Sigma Beta Rho, Suno, Boston University India Club, BUIC
Finance, Marketing, Management
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