Patrick Wilson

Patrick Wilson

Washington, District of Columbia, United States
2K followers 500+ connections

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    Business Consulting, Management Consulting, Non-profit Consulting, Marketing Consulting, Pricing Strategy, and Advertising

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► I am highly effective in marketing and sales leadership, strategic…

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  • Profitable Association, Inc. Graphic

    Profitable Association, Inc.

    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Reston VA

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Projects

  • Design-Build Institute of America’s publication, Design-Build DATELINE ADVERTISING SALES/MARKETING STRATEGY & EXECUTION

    - Present

    The Design-Build Institute of America (DBIA) wanted to transform its newsletter into a monthly journal that would become the association’s flagship offering to members and to the industry. To do so meant significant increases in production costs. From no ad sales revenue at the start, we developed and launched a program that resulted in over $450,000 in annual advertising revenue in four years.

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  • New Business Start Up

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    Part of development team reviewing the association market (target audience) acceptance of new business idea - member loyalty and rewards. This included market research, pricing model development, offering development, marketing message, branding acceptance, sales planning, etc.

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  • Associated General Contractors of America’s Annual Convention

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    EXHIBIT SALES/EVENT AND MARKETING STRATEGY & EXECUTION
    The Associated General Contractors of America (AGC), a trade association with 28,000 member firms in the construction industry, had to decide if it should pull the plug on the Expo component of its Annual Convention. The shrinking event had a budget that was only 25% of what it had been just a few years before, and a dwindling core of dissatisfied exhibitors and unexcited attendees.

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  • NEW SHOW LAUNCH/SPONSORSHIP GROWTH STRATEGY & EXECUTION

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    PAI became familiar with the BIMForum while working with an association who is involved with it. It struck founder, Pat Wilson, that BIMForum represented a unique and potentially valuable market that could be well supported, and could also serve the industry by developing a show. And, there was no dominant show in the industry that addressed the significant niche of solution providers that would potentially support such a show. Roughly three years ago, he made a concept pitch to the…

    PAI became familiar with the BIMForum while working with an association who is involved with it. It struck founder, Pat Wilson, that BIMForum represented a unique and potentially valuable market that could be well supported, and could also serve the industry by developing a show. And, there was no dominant show in the industry that addressed the significant niche of solution providers that would potentially support such a show. Roughly three years ago, he made a concept pitch to the association that organizes the events.

    See project

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