Robb Henshaw

Robb Henshaw

San Francisco Bay Area
4K followers 500+ connections

Über uns

I'm a startup guy at heart (with a habit of getting acquired by big brands), and I've…

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    Napa, California, United States

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    Oakland, California, United States

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    San Jose, CA

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    Santa Clara, California, United States

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    San Francisco Bay Area

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    San Francisco

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    California

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Projects

  • SugarSync 2.0 Launch

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    A year ago, SugarSync decided that we were tired of being called the "most powerful" Cloud solution with the caveat that we were also "the most complicated to use." We set out to find a way to balance our power and flexibility with simplicity. We wanted to be the easiest Cloud solution on the market to use, while still maintaining the power that had won us every head-to-head review done by the press.

    After a year of research and development, we were ready to launch SugarSync 2.0. I did…

    A year ago, SugarSync decided that we were tired of being called the "most powerful" Cloud solution with the caveat that we were also "the most complicated to use." We set out to find a way to balance our power and flexibility with simplicity. We wanted to be the easiest Cloud solution on the market to use, while still maintaining the power that had won us every head-to-head review done by the press.

    After a year of research and development, we were ready to launch SugarSync 2.0. I did hands-on demos and briefings with over 50 reporters both domestically and internationally to get them using the product themselves prior to launch. I briefed both news reporters, product reviewers, and top-tier business press to ensure several waves of coverage - news stories on launch day (and the days following), in-depth product reviews (which will roll out 1-3 weeks after launch), and larger business trend pieces.

    The results: over 100 pieces of positive press coverage in the first 2 days, with several waves of coverage still to come.

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