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I'm a startup guy at heart (with a habit of getting acquired by big brands), and I've…
Articles by Robb
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Big News! Cisco to Acquire Jasper for $1.4B
Big News! Cisco to Acquire Jasper for $1.4B
By Robb Henshaw
Activity
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Every organization has security and compliance needs. But with the habits of knowledge workers undergoing a profound transformation, it’s more…
Every organization has security and compliance needs. But with the habits of knowledge workers undergoing a profound transformation, it’s more…
Liked by Robb Henshaw
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I volunteered to coach my son's youth flag football team this year and we had our first game yesterday. Our kids were still figuring out how to do…
I volunteered to coach my son's youth flag football team this year and we had our first game yesterday. Our kids were still figuring out how to do…
Liked by Robb Henshaw
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My play "And I Ate a Pear" won best script, best director and best actor in a monthlong competition that ended tonight. I've been a journalist for…
My play "And I Ate a Pear" won best script, best director and best actor in a monthlong competition that ended tonight. I've been a journalist for…
Liked by Robb Henshaw
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Projects
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SugarSync 2.0 Launch
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A year ago, SugarSync decided that we were tired of being called the "most powerful" Cloud solution with the caveat that we were also "the most complicated to use." We set out to find a way to balance our power and flexibility with simplicity. We wanted to be the easiest Cloud solution on the market to use, while still maintaining the power that had won us every head-to-head review done by the press.
After a year of research and development, we were ready to launch SugarSync 2.0. I did…A year ago, SugarSync decided that we were tired of being called the "most powerful" Cloud solution with the caveat that we were also "the most complicated to use." We set out to find a way to balance our power and flexibility with simplicity. We wanted to be the easiest Cloud solution on the market to use, while still maintaining the power that had won us every head-to-head review done by the press.
After a year of research and development, we were ready to launch SugarSync 2.0. I did hands-on demos and briefings with over 50 reporters both domestically and internationally to get them using the product themselves prior to launch. I briefed both news reporters, product reviewers, and top-tier business press to ensure several waves of coverage - news stories on launch day (and the days following), in-depth product reviews (which will roll out 1-3 weeks after launch), and larger business trend pieces.
The results: over 100 pieces of positive press coverage in the first 2 days, with several waves of coverage still to come.Other creatorsSee project
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$3,901. The 3-year total savings 𝐏𝐄𝐑 𝐃𝐄𝐕𝐈𝐂𝐄 that #ChromeOS offers. Read how here: https://lnkd.in/gCK4tUzf What is your potential…
$3,901. The 3-year total savings 𝐏𝐄𝐑 𝐃𝐄𝐕𝐈𝐂𝐄 that #ChromeOS offers. Read how here: https://lnkd.in/gCK4tUzf What is your potential…
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What an embarrassment that trolls like Anne Coulter stooped so low as to mock a neurodivergent child for showing emotion. Thank you to those who have…
What an embarrassment that trolls like Anne Coulter stooped so low as to mock a neurodivergent child for showing emotion. Thank you to those who have…
Liked by Robb Henshaw
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We recently partnered with The Motley Fool to help them address their rising customer acquisition costs. Activating inPowered AI across their Taboola…
We recently partnered with The Motley Fool to help them address their rising customer acquisition costs. Activating inPowered AI across their Taboola…
Liked by Robb Henshaw
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Zero ransomware attacks on ChromeOS - ever. In a world of cyber attacks and blue-screen-of-death tech disruptions, ChromeOS is playing a more…
Zero ransomware attacks on ChromeOS - ever. In a world of cyber attacks and blue-screen-of-death tech disruptions, ChromeOS is playing a more…
Shared by Robb Henshaw
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