Michael Shagalov

R/GA partnered with L’Oréal Paris and the MTA to create the first-of-its-kind intelligent vending experience in the New York City subway, revolutionizing the way women shop beauty. The experience works by detecting a user’s outfit colors to offer expertly-coordinated makeup recommendations and the ability to purchase complementary looks on-the-spot.

In less than 48 hours, the program generated 130MM impressions and $4.7MM in ad value, appearing in major publications from Creativity… Mehr zeigen

R/GA partnered with L’Oréal Paris and the MTA to create the first-of-its-kind intelligent vending experience in the New York City subway, revolutionizing the way women shop beauty. The experience works by detecting a user’s outfit colors to offer expertly-coordinated makeup recommendations and the ability to purchase complementary looks on-the-spot.

In less than 48 hours, the program generated 130MM impressions and $4.7MM in ad value, appearing in major publications from Creativity Online to the coveted Low-Brow/Brilliant section of New York Magazine’s Approval Matrix with media calling the machine the “futuristic beauty store for the city girl on the go.”

http://www.nytimes.com/2013/10/30/business/media/stand-clear-of-closing-doors-protect-your-manicure.html Weniger anzeigen

R/GA created an interactive store directory for the newly opening Paris flagship Tiffany's store. The touchscreen interface is situated near the store entrance, and directs shoppers to different collections throughout the store's levels.

To effectively convert customers, brands need customized ads that speak to individual audience segments. But in today’s global marketplace, how can you scale your display ad campaign without sacrificing relevancy, especially with limited budgets?

R/GA has solved this problem with Banner Monkey, R/GA’s proprietary platform to build scalable, relevant mobile and online display ads, quickly and affordably.

Applying process principles from search, working with Banner Monkey is easy… Mehr zeigen

To effectively convert customers, brands need customized ads that speak to individual audience segments. But in today’s global marketplace, how can you scale your display ad campaign without sacrificing relevancy, especially with limited budgets?

R/GA has solved this problem with Banner Monkey, R/GA’s proprietary platform to build scalable, relevant mobile and online display ads, quickly and affordably.

Applying process principles from search, working with Banner Monkey is easy and fast. With Banner Monkey, we make the ads ahead of time so they are not served dynamically, thus avoiding rich media serving fees. Preparing a campaign is as simple as developing key creative and messaging theories, building the ad template(s), and letting Banner Monkey do the rest. Weniger anzeigen

To usher in the next generation of Windows, R/GA put on the biggest event Times Square has seen to demonstrate everything Windows 8 can do. For three days, we took over Times Square, syncing 39 massive digital signs throughout the area. Reps invited people to try it out for themselves at street-side stations, also synced to the digital signs—games, apps, pics, videos, seamlessly shared with all of Times Square. And every night, spectacular digital murals were created. It all added up to a… Mehr zeigen

To usher in the next generation of Windows, R/GA put on the biggest event Times Square has seen to demonstrate everything Windows 8 can do. For three days, we took over Times Square, syncing 39 massive digital signs throughout the area. Reps invited people to try it out for themselves at street-side stations, also synced to the digital signs—games, apps, pics, videos, seamlessly shared with all of Times Square. And every night, spectacular digital murals were created. It all added up to a launch as fun and engaging as Windows 8 itself. Weniger anzeigen

Retail tablet app for Sonos the Wireless Hifi System. In-store users can learn more about the Sonos components, technology, and endless musical possibilities of the home speaker system while at your local Best Buy. Application was deployed to all Best Buy stores.

While Nike has always stood for one principle—empowering athletes to reach their full potential—but online, it was a different story: Over 70 different digital properties that weren’t consistent or in concert. Brand and sport category destinations weren’t integrated with e-commerce, and visitors often weren’t able to view content on their phones and tablets. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new… Mehr zeigen

While Nike has always stood for one principle—empowering athletes to reach their full potential—but online, it was a different story: Over 70 different digital properties that weren’t consistent or in concert. Brand and sport category destinations weren’t integrated with e-commerce, and visitors often weren’t able to view content on their phones and tablets. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new Nike.com is based on athletes’ behaviors, both on- and offline. Fast, light, and scalable, Nike’s new home unifies brand, commerce, and social into one robust destination. Weniger anzeigen

These days consumers expect streaming media to be free. But for HBO—a brand synonymous with subscription-only premium programming—entering the digital arena was a bit more challenging. To meet this challenge and bring HBO content to loyal and would-be viewers in exciting ways, R/GA unveiled the new HBO.com as a destination for fans to journey deeper into the stories they love. Exclusive content and features attract viewers beyond the shows, while community forums and sharing functions keep… Mehr zeigen

These days consumers expect streaming media to be free. But for HBO—a brand synonymous with subscription-only premium programming—entering the digital arena was a bit more challenging. To meet this challenge and bring HBO content to loyal and would-be viewers in exciting ways, R/GA unveiled the new HBO.com as a destination for fans to journey deeper into the stories they love. Exclusive content and features attract viewers beyond the shows, while community forums and sharing functions keep people talking beyond the site. HBO GO lets viewers access the content wherever they are, whenever they want. It’s all part of how HBO is building on its legacy of redefining television by redefining how a premium channel can extend their storytelling DNA online. Weniger anzeigen

Our groundbreaking Nike+ campaign has evolved. Now the Nike+ GPS App takes the Nike+ experience out of your shoe and into your pocket, connecting you to the world’s largest running club no matter what brand of shoe you’re wearing. It comes fully loaded with tools to empower runners and enhance their training. Nike+ GPS uses your phone’s built-in GPS to track your progress and broadcast your runs to your friends on Facebook. When a friend cheers you on, you hear applause in your earphones… Mehr zeigen

Our groundbreaking Nike+ campaign has evolved. Now the Nike+ GPS App takes the Nike+ experience out of your shoe and into your pocket, connecting you to the world’s largest running club no matter what brand of shoe you’re wearing. It comes fully loaded with tools to empower runners and enhance their training. Nike+ GPS uses your phone’s built-in GPS to track your progress and broadcast your runs to your friends on Facebook. When a friend cheers you on, you hear applause in your earphones. Surprise guest stars voice words of encouragement as you push yourself. Nike+ GPS takes the platform to a whole new level of convenience, cementing Nike+’s place as the ultimate running platform. Weniger anzeigen

Nokia asked us to create a digital in-store experience that helped people understand the many functions and capabilities of their phones and convert interest into sales.
Nokia Sense is an interactive touchscreen system that allows customers to intuitively explore the world of Nokia products and find a phone and plan fitted to their lifestyle.
The ecosystem included playful apps that inspire customers, and a concierge service to provide custom support for Nokia reps. A content management… Mehr zeigen

Nokia asked us to create a digital in-store experience that helped people understand the many functions and capabilities of their phones and convert interest into sales.
Nokia Sense is an interactive touchscreen system that allows customers to intuitively explore the world of Nokia products and find a phone and plan fitted to their lifestyle.
The ecosystem included playful apps that inspire customers, and a concierge service to provide custom support for Nokia reps. A content management system was behind every aspect of this bespoke retail experience, allowing local stores to run unique promotions and messaging. Weniger anzeigen

As the leading wireless services provider in the Middle East and Africa, Zain tasked us to help create “the store of the future” today. Through engaging digital technology and expert customer service, guests can find the right devices and plan for them, custom-design their devices, pay their bill at an express payment station, and discover Zain products and services at any one of many digital touchpoints throughout the store.

Times Square is a place where peoples’ attention is seriously sought after. The American Eagle Outfitters Flagship Store in Times Square stands out thanks to an innovative digital signage experience that gave shoppers their “15 Seconds of Fame.” After a purchase, customers are invited to pose in a mini photo studio to have their picture taken. Moments later, the picture and a personal message appears on 15,000-square-feet of exterior digital signage for all of Times Square to see. “15 Seconds… Mehr zeigen

Times Square is a place where peoples’ attention is seriously sought after. The American Eagle Outfitters Flagship Store in Times Square stands out thanks to an innovative digital signage experience that gave shoppers their “15 Seconds of Fame.” After a purchase, customers are invited to pose in a mini photo studio to have their picture taken. Moments later, the picture and a personal message appears on 15,000-square-feet of exterior digital signage for all of Times Square to see. “15 Seconds of Fame” is a fitting reflection of people living their lives and experiencing a brief but sweet taste of fame while differentiating American Eagle Outfitter’s flagship store in Times Square from the brightly-lit competition. Weniger anzeigen

As part of Verizon Wireless’s biggest device launch of the year, the company partnered with us to create the most spectacular digital out-of-home signage experience to promote DROID. The goal was to demonstrate DROID’s unique voice-recognition search feature on the world’s largest stage. The result was “DROID Does Times Square,” an interactive, voice-activated campaign that enabled bystanders to control two of the largest digital signs in the world—Thomson Reuters and NASDAQ—using only voice… Mehr zeigen

As part of Verizon Wireless’s biggest device launch of the year, the company partnered with us to create the most spectacular digital out-of-home signage experience to promote DROID. The goal was to demonstrate DROID’s unique voice-recognition search feature on the world’s largest stage. The result was “DROID Does Times Square,” an interactive, voice-activated campaign that enabled bystanders to control two of the largest digital signs in the world—Thomson Reuters and NASDAQ—using only voice commands sent from their mobile phones. Callers could search for nearby locations throughout Times Square and watch as their search results were displayed using Google Maps on the NASDAQ sign. Weniger anzeigen

While many companies have grappled with bringing their brand online, bringing an online brand to the brick-and-mortar retail space presents its own unique set of challenges. American Eagle Outfitters children’s line, 77kids, had established itself as a successful online brand. When they wanted to open retail stores, they turned to us to help them create an experience like no other for kids and parents alike. We started by bringing innovative digital experiences into the store. Interactive touch… Mehr zeigen

While many companies have grappled with bringing their brand online, bringing an online brand to the brick-and-mortar retail space presents its own unique set of challenges. American Eagle Outfitters children’s line, 77kids, had established itself as a successful online brand. When they wanted to open retail stores, they turned to us to help them create an experience like no other for kids and parents alike. We started by bringing innovative digital experiences into the store. Interactive touch screens keep kids engaged while parents focus on shopping. The Look Finder lets kids select different outfits to try on for themselves virtually. At the Magic Mirror, kids can interact with a make-believe world of animated 77kids-branded characters. The DJ station lets them play with different records and sounds. Kids can pose for photos, and then write personal messages and graffiti on them to be printed at the checkout area to take home, or post in the store. Near the checkout is a “follow-spot” game, where they can chase a light character. As they try to catch it, the light moves, hides, and reappears. Weniger anzeigen

Club Nokia in Los Angeles is the first concert and performance space where media created by visitors becomes a permanent part of the club. One of the most complex and sophisticated digital signage installations ever created, the digital timeline invites guests to relive all the amazing moments that have happened within Club Nokia’s walls. Visitors can view past events and share their experiences by uploading images, video, and text to the timeline via SMS, MMS, email, Bluetooth, and Wi-Fi… Mehr zeigen

Club Nokia in Los Angeles is the first concert and performance space where media created by visitors becomes a permanent part of the club. One of the most complex and sophisticated digital signage installations ever created, the digital timeline invites guests to relive all the amazing moments that have happened within Club Nokia’s walls. Visitors can view past events and share their experiences by uploading images, video, and text to the timeline via SMS, MMS, email, Bluetooth, and Wi-Fi. Thanks to breakthrough technology, the Club Nokia space is a living, breathing history of the venue’s performances and how guests have experienced them. Weniger anzeigen

Broadband is pushing the limits of what’s possible online. And what better way to show the power of Verizon broadband than a rich interactive experience made possible by broadband technology? Verizon Action Hero gave people the chance to cast themselves as the hero of a CG production. Participants uploaded a headshot, which was modeled into a 3D avatar through computer-graphics engines. Then they selected scenes, character dialogue, music options, and film titles. At the conclusion of this… Mehr zeigen

Broadband is pushing the limits of what’s possible online. And what better way to show the power of Verizon broadband than a rich interactive experience made possible by broadband technology? Verizon Action Hero gave people the chance to cast themselves as the hero of a CG production. Participants uploaded a headshot, which was modeled into a 3D avatar through computer-graphics engines. Then they selected scenes, character dialogue, music options, and film titles. At the conclusion of this brief customization process, they had their own movie they could watch, save, share, post, and e-mail to friends. Weniger anzeigen

Verizon asked for help in repositioning its brand, from “the phone company” to a provider of entertainment as well. Enter Verizon Beatbox Mixer, part music video, part videogame, and part drum machine, featuring five of the world’s best human beatboxers. Guests could create a custom video mix out of countless possible sound combinations, perfect it, and share it with friends. The result was a highly entertaining experience—made possible by Verizon broadband—that shifted people’s perception of… Mehr zeigen

Verizon asked for help in repositioning its brand, from “the phone company” to a provider of entertainment as well. Enter Verizon Beatbox Mixer, part music video, part videogame, and part drum machine, featuring five of the world’s best human beatboxers. Guests could create a custom video mix out of countless possible sound combinations, perfect it, and share it with friends. The result was a highly entertaining experience—made possible by Verizon broadband—that shifted people’s perception of the brand. Weniger anzeigen

Since 2006, R/GA’s Retail group has created consistent brand environments for Verizon in more than 3,000 locations nationwide. Our custom-made in-store experiences include digital signage, interactive displays, attract loops and digital tools that let visitors and staff interact with Verizon offerings firsthand. The content is pushed through a seamless distribution system that reaches each store instantaneously. And when customers leave the store, it’s all within reach via Your Guide Mobile. As… Mehr zeigen

Since 2006, R/GA’s Retail group has created consistent brand environments for Verizon in more than 3,000 locations nationwide. Our custom-made in-store experiences include digital signage, interactive displays, attract loops and digital tools that let visitors and staff interact with Verizon offerings firsthand. The content is pushed through a seamless distribution system that reaches each store instantaneously. And when customers leave the store, it’s all within reach via Your Guide Mobile. As Verizon services have grown, so have their connections to their customers, thanks to their partnership with R/GA. Weniger anzeigen