Sierra Skelly

“Sierra is an outstanding Editorial Manager who I was fortunate enough to work with for nearly a year at GoodBuy Gear. Sierra led all of our content strategy, content creation, editorial, and SEO including core web. In revenue alone, Sierra increased organic search revenue by 33%. She grew organic search traffic and blog traffic by more than 400%, spearheading a re-launch of our blog with new revised content, editorial and expert guidelines, and keyword-informed content. When Sierra joined, we completely lacked a content development strategy. Sierra developed a remarkable strategy in its thoughtfulness, rigor, and actionability. Sierra identified the highest priority long-tail keywords for us to prioritize ranking for, based on keyword value, difficulty and alignment with our core business knowledge (resale and gear). She then spearheaded cross-functional development and publishing of content - ranging from short and long form video to copy - from scripts to filming and editing and publishing. Sierra initiated, coordinated, developed and published our first ever Resale Report. This initiative demonstrated outstanding foresight, planning, and thoughtful execution. Sierra demonstrated all of these qualities, along with exceptional rigor and high standards - in everything she touched. Every team member learned so much from Sierra and her willingness to pitch in and add her expertise to projects large and small made her even more valued and appreciated. In short, Sierra singlehandedly built our content and editorial strategy and proved it out in execution, demonstrating stellar results and educating the entire organization on the role and importance of search-informed content in our marketing funnel. I would absolutely hire Sierra again and recommend her wholeheartedly. Any organization will be fortunate to have her blend of deep insights, outstanding rigor, flawless execution, and team partnership!”

“During Sierra's time at GoodBuy Gear she made incredible contributions to the organic marketing team. She owned the brand's SEO and editorial strategy, managed a team of writers, lead content distribution across all organic channels and so much more. Her efforts helped GoodBuy Gear rank #1 for several key terms and increased organic search traffic +46% YoY. While managing Sierra I was incredibly impressed by the results she drove singlehandedly compared to the results I've seen when previously working with large SEO agencies. If your brand needs to efficiently optimize organic search, your team needs Sierra!”