“Soojin is a media visionary and executioner. She can create the strategy with the numbers to back it up, then operationally road map to successful deliver the vision. Having worked with her multiple times, in various functions, she is a true leader in the industry and an asset to any organization.”
Activity
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Earlier today, on location with Soo Jin Oh FreeWheel, talking about the future of programmatic TV. Video to follow on Beet.TV
Earlier today, on location with Soo Jin Oh FreeWheel, talking about the future of programmatic TV. Video to follow on Beet.TV
Liked by Soo Jin Oh
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Melanie Hamilton, SVP, Enterprise Sales at Comcast Advertising, sat down with Jack Myers from MediaVillage.org to discuss how Comcast Advertising is…
Melanie Hamilton, SVP, Enterprise Sales at Comcast Advertising, sat down with Jack Myers from MediaVillage.org to discuss how Comcast Advertising is…
Liked by Soo Jin Oh
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As we count down for 2024 Paris Olympics, the Power of Live is never more profound and lasting. At NBCUniversal, we truly believe live is the…
As we count down for 2024 Paris Olympics, the Power of Live is never more profound and lasting. At NBCUniversal, we truly believe live is the…
Liked by Soo Jin Oh
Experience
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Education
Volunteer Experience
Publications
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Monthly Author for Marketing Land
Marketingland.com
See publicationhttp://marketingland.com/buyer-behavior-trends-driving-digital-shift-mobile-132039
http://marketingland.com/next-level-native-advertising-intent-creative-content-meet-128901
http://marketingland.com/applying-principles-2016-election-digital-marketing-campaigns-125511
http://marketingland.com/strategic-play-marketers-can-combine-forces-avoid-missed-opportunities-122441
http://marketingland.com/understanding-intent-across-devices-119138
http://marketingland.com/taking-mobile-pulse-p…http://marketingland.com/buyer-behavior-trends-driving-digital-shift-mobile-132039
http://marketingland.com/next-level-native-advertising-intent-creative-content-meet-128901
http://marketingland.com/applying-principles-2016-election-digital-marketing-campaigns-125511
http://marketingland.com/strategic-play-marketers-can-combine-forces-avoid-missed-opportunities-122441
http://marketingland.com/understanding-intent-across-devices-119138
http://marketingland.com/taking-mobile-pulse-past-present-114966
http://marketingland.com/mobiles-promise-2015-109471
http://marketingland.com/holiday-advantage-maturation-mobile-rtb-106301
http://marketingland.com/marketers-can-get-sync-multi-screen-world-102532
http://marketingland.com/coffee-mobile-king-starbucks-serves-mobile-strategy-98823
http://marketingland.com/mobile-can-boost-retailers-holiday-sales-95014
http://marketingland.com/understanding-complexity-mobile-ad-attribution-90881
http://marketingland.com/flight-path-new-cross-device-customer-purchase-journey-87157http://marketingland.com/tips-effective-mobile-marketing-across-industries-83820
Patents
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Systems, Methods, and Media for Targeting Advertisements based on User Search Information
Issued US 8,990,105
The United States Patent and Trademark Office issued U.S. Patent No. 8,990,105 for Systems, Methods, and Media for Targeting Advertisements based on User Search Information. This patent covers Magnetic's programmatic solution for retargeting based on keywords, enabling advertisers to reach audiences with digital display advertising based on search intent.
Honors & Awards
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Top Women In Media - Ad Tech Innovator
Cynopsis
This category recognizes those on the leading edge of creating software and tools to help agencies and brands target, deliver, and analyze digital advertising.
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BEST TV AD TECH INNOVATION AT THE 2021 DIGIDAY VIDEO & TV AWARDS
Digiday
The Digiday Video & TV Awards highlights companies and campaigns that are using video to modernize media and marketing.
The Best TV Ad Tech Innovation category awards the technological innovation that is most successful in delivering, measuring or supporting TV content.
Recommendations received
12 people have recommended Soo Jin
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Our new capabilities make it easier for advertisers to buy commercials programmatically in live events on streaming channels. Now advertisers can…
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And that's a wrap for Captify® at Cannes 2024 😎 We had an unforgettable week connecting with clients, partners and industry friends from all…
And that's a wrap for Captify® at Cannes 2024 😎 We had an unforgettable week connecting with clients, partners and industry friends from all…
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As generative AI continues to reshape our world, visionary women leaders are navigating this technological frontier, ensuring that their…
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We're excited to share that FreeWheel will power FOX’s ability to offer dynamic ad insertion in College Football, allowing advertisers to purchase…
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Businesses must adopt new technologies to serve customers faster and manage their operations more effectively. How is your business thinking about…
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We're thrilled to announce the first of two stellar panel lineups for Captify®'s 'Shift Happens' VIP Lunch in Cannes! Ad Age's Editor at Large, Jack…
We're thrilled to announce the first of two stellar panel lineups for Captify®'s 'Shift Happens' VIP Lunch in Cannes! Ad Age's Editor at Large, Jack…
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What a wonderful event! Thank you again for having me and allowing me the opportunity to geek out a bit! 🤓📺📊
What a wonderful event! Thank you again for having me and allowing me the opportunity to geek out a bit! 🤓📺📊
Liked by Soo Jin Oh
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Last week, John Lee was shortlisted for the DataIQ 100 list of the most influential people in data and analytics. Congratulations, John! Read more…
Last week, John Lee was shortlisted for the DataIQ 100 list of the most influential people in data and analytics. Congratulations, John! Read more…
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"We want to change how women experience perimenopause so they can stop suffering needlessly and instead, thrive." 👊 Kudos to our trailblazing…
"We want to change how women experience perimenopause so they can stop suffering needlessly and instead, thrive." 👊 Kudos to our trailblazing…
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Thrilled to welcome Jim Wilson as our new President. Jim brings in over 20 years of experience in digital transformation, executive management, and…
Thrilled to welcome Jim Wilson as our new President. Jim brings in over 20 years of experience in digital transformation, executive management, and…
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My cousin Alex was a life saver for me. What started out as a 3 month commitment turned into a 13 year unforgettable journey. We both knew that we…
My cousin Alex was a life saver for me. What started out as a 3 month commitment turned into a 13 year unforgettable journey. We both knew that we…
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