Über uns
As the President of The Pollack Group and Global Board Chair of Worldcom Public Relations…
Articles by Stefan
-
The Power Of Partnership - A Shoutout To #WorldcomStrong
The Power Of Partnership - A Shoutout To #WorldcomStrong
By Stefan Pollack
Activity
-
Recently I had the opportunity to discuss the state of our industry with the inventor of the PESO model, the amazing Gini Dietrich. Hope you enjoy…
Recently I had the opportunity to discuss the state of our industry with the inventor of the PESO model, the amazing Gini Dietrich. Hope you enjoy…
Liked by Stefan Pollack
-
The 2024 LDC U.S. Latinos in Tech Report: AI – Fourth Annual Edition™ is LIVE! The report defines the critical role that U.S. Latinos play in…
The 2024 LDC U.S. Latinos in Tech Report: AI – Fourth Annual Edition™ is LIVE! The report defines the critical role that U.S. Latinos play in…
Liked by Stefan Pollack
Erleben Sie
Bildung
Volunteer Experience
Publications
-
Disrupted, From Gen Y to iGen: Communicating with the Next Generation
Pacific Coast Creative
Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. It delivers strategic insights on how brands can navigate this new consumer-controlled environment.
Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming…Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. It delivers strategic insights on how brands can navigate this new consumer-controlled environment.
Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.
Disrupted insists that brands need to understand how iGen communicates and change brand communication to be relevant and accessible by consumers since traditional strategies and tactics are becoming obsolete.
In iGen, I assert brands must gain trust with iGen by listening and becoming fluent in iGen’s language and habits, conversing through two-way genuine and authentic communication, and delivering on brand promises.
Projects
-
PRSA-LA Advocacy at LA City Hall
-
#PRSALA Goes to City Hall -- "PRSA Defends Industry in LAX #PR Contract Dispute"
http://prsala.org/PRSA-LA/Letter-to-the-City-of-LA-in-Support-of-LAWAOther creatorsSee project
Honors & Awards
-
Joseph Roos Community Service Award
PRSA Los Angeles
The Joseph Roos Community Service Award. Presented to Stefan Pollack, President of The Pollack PR Marketing Group, a PRSA-LA board member for nearly 24 years, former chapter president and dedicated community volunteer. Among his numerous volunteer contributions are serving as board member for national and local organizations such as Jewish Big Brothers Big Sisters Los Angeles, Century City Chamber of Commerce, The Maple Counseling Center, Make-A-Wish Foundation, USO and The Friends of the EXPO…
The Joseph Roos Community Service Award. Presented to Stefan Pollack, President of The Pollack PR Marketing Group, a PRSA-LA board member for nearly 24 years, former chapter president and dedicated community volunteer. Among his numerous volunteer contributions are serving as board member for national and local organizations such as Jewish Big Brothers Big Sisters Los Angeles, Century City Chamber of Commerce, The Maple Counseling Center, Make-A-Wish Foundation, USO and The Friends of the EXPO Center. He is also the author of "Disrupted, From Gen Y to iGen: Communicating with the Next Generation," which exploration of the nature of the generation born during and after the great communications disruption of the last decade.
Recommendations received
26 people have recommended Stefan
Join now to viewMore activity by Stefan
-
🎙️ Big News: L’ATTITUDE Co-Founder Sol Trujillo LIVE on Morning Joe and Squawk Box! 🚀 Sol Trujillo took to the airwaves on MSNBC’s Morning Joe and…
🎙️ Big News: L’ATTITUDE Co-Founder Sol Trujillo LIVE on Morning Joe and Squawk Box! 🚀 Sol Trujillo took to the airwaves on MSNBC’s Morning Joe and…
Liked by Stefan Pollack
-
Effective crisis handling can make or break your reputation. Our recent round-up of partner insights highlight the key strategies to prepare for…
Effective crisis handling can make or break your reputation. Our recent round-up of partner insights highlight the key strategies to prepare for…
Liked by Stefan Pollack
-
We're LIVE. This year, The 2024 Official LDC U.S. Latino GDP Report™ is 🔥 U.S. Latinos had a total economic output of $3.6 TRILLION in 2022 -…
We're LIVE. This year, The 2024 Official LDC U.S. Latino GDP Report™ is 🔥 U.S. Latinos had a total economic output of $3.6 TRILLION in 2022 -…
Liked by Stefan Pollack
-
What a day! The energy at L'ATTITUDE this year is amazing and the response to the release of our annual report The 2024 Official LDC U.S. Latino GDP…
What a day! The energy at L'ATTITUDE this year is amazing and the response to the release of our annual report The 2024 Official LDC U.S. Latino GDP…
Liked by Stefan Pollack
Other similar profiles
Gemeinsame Artikel erkunden
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Stefan Pollack
-
Stefan Pollack
Delivery Executive, People Manager @ Capgemini
-
Stefan Pollack
Founder and VP Marketing and Sales at IMLCORP
-
Stefan Pollack
-
Stefan Pollack
Owner, IMLCORP, LLC
6 others named Stefan Pollack are on LinkedIn
See others named Stefan Pollack