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Hi! I'm a Senior Manager of Professional Services at Sprout Social (opinions my own).
Articles by Stephan
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How Advocacy and a Shortened URL Found Me a Job
How Advocacy and a Shortened URL Found Me a Job
By Stephan Hovnanian
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Your Marketing's a Joke...and That's a Good Thing!
Your Marketing's a Joke...and That's a Good Thing!
By Stephan Hovnanian
Contributions
Activity
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We all do our best thinking when we have a chance to get away, enjoy some down time, or a break from the norm. Every time I step away I come up with…
We all do our best thinking when we have a chance to get away, enjoy some down time, or a break from the norm. Every time I step away I come up with…
Liked by Stephan Hovnanian
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Publications
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Resume and Key Highlights
Self
See publicationI am a "T-shaped marketer" who's deep on email marketing and how it drives customer success, retention, and so many other areas of marketing. I'm looking for the right fit with a company that wants to build stronger and more profitable relationships with its customers.
If that company is yours (or you someone who fits the description), then keep reading... -
Success Secrets of the Online Marketing Superstars (Chapter 17, Google+)
Entrepreneur Press
See publicationHonored to contribute a chapter about how Google+ is an essential part of every company's social media toolkit in this third edition of Mitch Meyerson's Online Marketing Superstars, published by Entrepreneur Press.
You can buy the book and get bonus audio interviews with twelve of the contributors at OnlineMarketingSuperstars.com -
Google+ Pro Tips: How to Get More Visibility on Google+
Post Intent Media
See publicationIn this book, you will learn what factors influence your ability to be found and followed on Google+. Sorry, I am not going to teach you tactics for short-term gain. If you want to make Google+ work for you and your business, you must put the time and energy into building relationships. The people on the platform are what will bring you success in the long term. Go out and meet them, network with them, learn from them, and build the trust that lets you market to them when the time is right…
In this book, you will learn what factors influence your ability to be found and followed on Google+. Sorry, I am not going to teach you tactics for short-term gain. If you want to make Google+ work for you and your business, you must put the time and energy into building relationships. The people on the platform are what will bring you success in the long term. Go out and meet them, network with them, learn from them, and build the trust that lets you market to them when the time is right.
What's inside:
- Your profile is like a television channel
- Using your profile & hovercard to gain the right types of followers
- Understanding reach
- Different types of Google+ posts that will help you get noticed
- Commenting techniques
- Influencer Outreach
As with each book in the Google+ Pro Tips series, I have actionable insights and steps you can put in place right away. -
Google+ Pro Tips: How to Bring Your Audience to Google+
Post Intent Media
See publicationRemember when you first started your Facebook page or Twitter account? You started at zero, right? Then, you told everybody that you knew—your customers, colleagues, friends, and family—that you were on this new network. You started advertising that account in other promotional material. In short, you told people you knew outside that network to come visit you inside the network. That is what we cover in this book.
Learn what Google+ offers your content marketing strategy, and what it…Remember when you first started your Facebook page or Twitter account? You started at zero, right? Then, you told everybody that you knew—your customers, colleagues, friends, and family—that you were on this new network. You started advertising that account in other promotional material. In short, you told people you knew outside that network to come visit you inside the network. That is what we cover in this book.
Learn what Google+ offers your content marketing strategy, and what it takes to make your business page or personal brand follow-worthy. Being follow-worthy translates to higher authority, more recommendations by both real people and search results, and of course, more business opportunities in the long run. Isn't that why you are getting involved on social media in the first place? Well, Google+ brings all of this together into one robust platform, and this book will help you bring your audience to it.
Inside, we cover specifics on incorporating other social networks into your Google+ marketing strategy, to grow your follower base. We talk about how you can use your website to grow your follower base, with specific examples and a few step-by-step tutorials (although this book is mostly about strategy, not how-to).
That is what we cover in this book.
- Make yourself follow-worthy
- What G+ brings to your overall content marketing strategy
- Embedding posts
- Promoting G+ URL's
- Google+ and Pinterest
- and more...
If you need more (or better) followers, you need this book. And here's a totally free tip just for this Google+ post: Take one of your best Google+ Posts and include a link to it in your next email newsletter. -
Google+ Pro Tips: Managing Your Google+ Circles
Post Intent Media
See publicationCircles are how we organize the people we are connected to on Google+. However, the word "organize" brings a high level of personal preference, no matter what you are organizing. Circles are no different, which is why doing a search for "circle management techniques" on Google+ will yield such a diverse list of ideas, resources, tips, and strategies. Enough to make your head spin.
Circle management is one of the more complex facets of Google+, and should be an ongoing part of a business…Circles are how we organize the people we are connected to on Google+. However, the word "organize" brings a high level of personal preference, no matter what you are organizing. Circles are no different, which is why doing a search for "circle management techniques" on Google+ will yield such a diverse list of ideas, resources, tips, and strategies. Enough to make your head spin.
Circle management is one of the more complex facets of Google+, and should be an ongoing part of a business or personal brand's strategy. In this book, I will focus primarily on how to make the best use of Google+ circles, which you can then apply to strategies that meet your own needs. -
Google+ Pro Tips: Strategies for Posting and Sharing on Google+
Post Intent Media
See publicationPosting and sharing are among the fundamental aspects of Google+, or any publishing platform for that matter. Without posting and sharing, we have no content, nothing with which to build relationships or execute strategy. And, just as we have best practices for blog posts/tweets/Facebook updates/you name it, there are just as many articles and opinions about how to post on Google+.
In this book, you are going to learn strategies related to:
- Posting intent
- Formatting Google+…Posting and sharing are among the fundamental aspects of Google+, or any publishing platform for that matter. Without posting and sharing, we have no content, nothing with which to build relationships or execute strategy. And, just as we have best practices for blog posts/tweets/Facebook updates/you name it, there are just as many articles and opinions about how to post on Google+.
In this book, you are going to learn strategies related to:
- Posting intent
- Formatting Google+ posts
- Balancing between Google+ business pages and your own profile
- Etiquette
- Ways to maximize the reach of your Google+ posts
This book is available as a Kindle edition on Amazon. You do not need a Kindle device to read it though; free Kindle readers are available on desktop, iOS, and Android. -
Google+ Profile Optimization Checklist
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See publicationYour Google+ Profile is an amazing branding tool, because of the feature-rich sections it offers to people and business pages. If you want to get the most out of this space, you need this checklist.
***Get more leads***
Learn the best places to put links to your landing pages and other important sites.
***Settings Optimization***
A well-tuned profile is great, but combining it with optimal notification settings is better.
***Bonus material***
Links to some of the…Your Google+ Profile is an amazing branding tool, because of the feature-rich sections it offers to people and business pages. If you want to get the most out of this space, you need this checklist.
***Get more leads***
Learn the best places to put links to your landing pages and other important sites.
***Settings Optimization***
A well-tuned profile is great, but combining it with optimal notification settings is better.
***Bonus material***
Links to some of the most helpful resources for Google+ on the web, all in one spot.
***Why do I need this?***
Your Google+ profile is your identity across all Google products. The more active you are on Google+, the more people will want to check out your profile (just like on other networks), and the more opportunities you will have to grow your network.
Projects
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Parents@Sprout BRG Commercial Chair
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See projectThe Parents@ Business Resource Group (BRG) equips parents at Sprout Social with resources and community to feel prepared, supported and empowered while navigating life at Sprout.
My role as Commercial Chair works to build a network with other like-minded companies so that we can learn from each other, share resources and ensure Sprout is doing all we can to support our parents.
All Sprout BRGs support our commitment to Diversity, Equity and Inclusion (DEI). At Sprout Social…The Parents@ Business Resource Group (BRG) equips parents at Sprout Social with resources and community to feel prepared, supported and empowered while navigating life at Sprout.
My role as Commercial Chair works to build a network with other like-minded companies so that we can learn from each other, share resources and ensure Sprout is doing all we can to support our parents.
All Sprout BRGs support our commitment to Diversity, Equity and Inclusion (DEI). At Sprout Social, we’re committed to building a diverse team, fostering an inclusive culture and investing in equity across our organization. By prioritizing equity, defined as system-level change, we ensure that our practices support a diverse and inclusive environment.
Read more about them at the attached URL -
Distributed Team Affinity Group
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The mission of Sprout’s Distributed Team Affinity Group is to help members of #TeamSprout feel included in our culture and conversation, as well as have the right resources to be productive and engaged, regardless of where they work.
I'm a fully-remote employee navigating the communication and interpersonal challenges that come with not being physically present in a mostly in-office company. This project began as a response to our remote inclusivity survey, which indicated there was much…The mission of Sprout’s Distributed Team Affinity Group is to help members of #TeamSprout feel included in our culture and conversation, as well as have the right resources to be productive and engaged, regardless of where they work.
I'm a fully-remote employee navigating the communication and interpersonal challenges that come with not being physically present in a mostly in-office company. This project began as a response to our remote inclusivity survey, which indicated there was much work to be done if remote team members were to feel fully-included at a company who has "Champion Diversity, Equity, and Inclusion" as one of its core values.
As a member of this affinity group, I've had the privilege of working directly with executives on our internal comms and people teams. To date, we've tackled the following:
- Redefined the terms "remote" and "distributed" to be fully inclusive
- Built a set of inclusive communication norms that apply to all types of communication, not just remote-friendly meetings
- Created training guidelines for managers who are remote and/or who have team members who are remote
- Liaised with our operations teams to help promote events and surveys that are remote-inclusive
- Rebuilt our remote working best practices guidelines when the COVID-19 pandemic forced everyone to work from home -
Interactive Web Series - Get Smart About Email Marketing
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See projectIf your open rates are low, or you are having trouble coming up with good content to send, or you have no idea how to use all the emails you are harvesting through your inbound marketing, this series is definitely for you! I have four interactive discussions to help you amp up your email marketing strategy, and will be joined by experts in marketing automation, email testing, and more.
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Google+ Business Spotlight
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See projectGoogle+ Business Spotlight is a regular Google Hangouts on Air show where I invite real businesses to talk about how they are making Google+ work for their business. We share tips and strategies "from the trenches" since one of the best ways to learn is to see how someone else is doing it.
Honors & Awards
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Evolve GOLD Super Star
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Received recognition for my participation, engagement and successful completion of requirements in a 2 month leadership development course called Evolve. Evolve Leadership course enables Sprout’s experienced people leaders to further develop their leadership skills and broaden their perspective and impact to propel their teams forward. I also went above and beyond in my commitment to the course to further engage with my team and other leaders at Sprout Social.
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Ignite GOLD Super Star
Sprout Social
Received recognition for my participation, engagement and successful completion of requirements in a 2 month leadership development course called Ignite. I also went above and beyond in my commitment to the course to further engage with my team and other leaders at Sprout Social.
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VP Council
Sprout Social
VP Council is a group of Leaders and nominated Sales and Success Individual Contributors who meet regularly to help propel our department and company forward. The goal of VP Council is to create the most collaborative, transparent, and effective Sales/Success environment, where transparency and open communication are established through a direct connection between senior leadership and front-line team members.
During my 6-month term, I had an opportunity to participate in discussions…VP Council is a group of Leaders and nominated Sales and Success Individual Contributors who meet regularly to help propel our department and company forward. The goal of VP Council is to create the most collaborative, transparent, and effective Sales/Success environment, where transparency and open communication are established through a direct connection between senior leadership and front-line team members.
During my 6-month term, I had an opportunity to participate in discussions with peers and leaders focused in the following areas:
- Ways to create more revenue opportunities and deliver a stronger customer experience
- Ways to improve process and inter-organizational relationships
- Ways to grow professionally at your current role and in the broader organization
Many of our recommendations were considered. Some were implemented immediately. Others spawned bigger conversations across the organization. In short, we made an impact. This was an incredibly rewarding experience and I am so thankful for the opportunity to participate. -
2019 Services MVP
Sprout Social
Given to the Professional Services team member who made the most positive impact, not just to the team, but to the broader Sales and Success organization.
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Sprout Social All Star
Sprout Social, Inc.
The #SproutAllStar program is a customer advocacy initiative launched by the social media management software company, Sprout Social (http://sproutsocial.com/insights/sprout-social-all-stars/)
All Stars are vital extensions of the Sprout brand and share advice and content on a wide-range of topics. They help announce product updates and Sprout news, offer insider tips on how to harness and interpret actionable analytics, share best practices for providing phenomenal social customer care…The #SproutAllStar program is a customer advocacy initiative launched by the social media management software company, Sprout Social (http://sproutsocial.com/insights/sprout-social-all-stars/)
All Stars are vital extensions of the Sprout brand and share advice and content on a wide-range of topics. They help announce product updates and Sprout news, offer insider tips on how to harness and interpret actionable analytics, share best practices for providing phenomenal social customer care and contribute ideas on how to build a sustainable social strategy. -
Google+ Rising Star
Google
About Google's Top Contributor program (http://www.google.com/get/topcontributor/)
Top Contributors are the most active and knowledgeable people you’ll find in Google’s Help Forums. Globally, they help millions of people get their questions answered and keep the forums humming with interesting discussions.
A Rising Star is the moniker given to up and coming Top Contributors.
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