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Susan Lindner is the Founder and CEO of Innovation Storytellers, a leading innovation…
Articles by Susan
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Turning Skeptics into Believers: The Power of a Well-Told Story
Turning Skeptics into Believers: The Power of a Well-Told Story
By Susan Lindner
Activity
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🔊 In my latest episode of the Innovation Storytellers Show, I had an inspiring conversation with Hari Balakrishnan, Co-Founder and CTO of Cambridge…
🔊 In my latest episode of the Innovation Storytellers Show, I had an inspiring conversation with Hari Balakrishnan, Co-Founder and CTO of Cambridge…
Shared by Susan Lindner
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Dickinson College
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Activities and Societies: Delta Nu, Women's Center, Career Center, Non-Profit Awareness Coalition, TA Buddhism, May Memorial Scholarship
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Activities and Societies: South East Asian Summer Studies Institute
Studied Thai language and Thai culture
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Activities and Societies: Junior year abroad in Central America
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- Present
Harvard i-lab President’s Innovation Challenge Semi-Finalist Judging
Licenses & Certifications
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DWIH New York Speaker
German Center for Research and Innovation (DWIH) New York
IssuedCredential ID bc17d736-9d35-4ae3-b578-ac716c5b40bd
Volunteer Experience
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Judge, Presidents Challenge Competition
Harvard Innovation Labs
- Present 2 years 9 months
Economic Empowerment
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Board Member
BlackNSA (National Speakers Association)
- 2 years 6 months
Civil Rights and Social Action
Black National Speakers Association (BNSA) is dedicated to helping professional speakers of color to access more stages to grow their businesses, improve their public speaking capabilities, and create a community where speakers can learn and grow.
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Workshop Leader and Facilitator
Entrepreneurs Roundtable Accelerator
- Present 6 years
Science and Technology
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Keynote Speaker NYEdTech Week, Mentor, Workshop Leader
Started
- Present 6 years 5 months
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Support edtech startups with their messaging, positioning, and storytelling to reach the largest markets and brands in education publishing and services.
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Board Member- Tricycle Foundation, Board of Directors
Tricycle Magazine
- 2 years 1 month
Arts and Culture
The mission of The Tricycle Foundation is to create forums for exploring contemporary and historic Buddhist activity, examine the impact of its new context in the democratic traditions of the West, and introduce fresh views and attainable methods for enlightened living to the culture at large. At the core of the Foundation’s mission is the alleviation of suffering that Buddhist teachings are meant bring about.
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Delegate - United States of America
G20 Young Entrepreneurs Alliance
- 3 years 1 month
Economic Empowerment
I have served as a US Delegate at the G20 Summits in France, Mexico and Moscow.
The G20 Young Entrepreneurs’ Alliance (G20 YEA) is a global network of young entrepreneurs and the organisations that support them. It was established to convene each year in advance of the G-20 Summit, with the aim of championing the importance of young entrepreneurs to the G20 member nations and to share examples and practices. The Alliance was officially created at the G20 Young Entrepreneurs Summit…I have served as a US Delegate at the G20 Summits in France, Mexico and Moscow.
The G20 Young Entrepreneurs’ Alliance (G20 YEA) is a global network of young entrepreneurs and the organisations that support them. It was established to convene each year in advance of the G-20 Summit, with the aim of championing the importance of young entrepreneurs to the G20 member nations and to share examples and practices. The Alliance was officially created at the G20 Young Entrepreneurs Summit, Toronto, Canada, 2010. -
Communications Director - East Coast Region
Entrepreneurs' Organization
- 3 years 1 month
Economic Empowerment
Manage and direct roughly 20 Communications Chairs in EO, disseminating global initiatives to roughly 2000 members on the East Coast. Collect and share local communications ideas and challenges with Global Board members. Drove media partnerships with Upstart.com and AmCity Business Journals.
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Strategic Alliances
Entrepreneurs' Organization
- 1 year
Economic Empowerment
Spearheaded Media Subcommittee to create first ever alliances and new advertising, content and event relationships with national business and entrepreneurial media outlets on behalf of EO, including Inc. Magazine, Fortune Magazine, MTV, New York Times, and others.
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Philanthropy Chair - NY Chapter
Entrepreneurs' Organization
- 3 Jahre
Economic Empowerment
Identified, selected and built philanthropy program to create avenues for volunteerism and fundraising for the Workshop in Business Opportunities (WIBO). Founded in 1966 in Harlem, WIBO’s mission is to enable small business owners and budding entrepreneurs from underserved communities to obtain financial success by starting, operating, and building successful businesses that develop economic power, provide jobs and improve communities.
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Expert Speaker
Hult Prize Foundation
- Present 3 Monate
Science and Technology
Expert Speaker in Innovation Storytelling and Messaging to global contestants for $1M prize in entrepreneurial excellence in entrepreneurship.
Publications
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16 smart and effective strategies for dealing with your business competition
New York Business Journal
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Meet six members of the New York Business Journal Leadership Trust
New York Business Journal
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Nine industry leaders share the habits that keep them focused
New York Business Journal
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Think and Grow Rich Mastermind: "The Subconscious Mind," with Susan Lindner
International Mastermind Association Podcast
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Smashing the Plateau Podcast
TEND Strategies
“The one underlying thread … is a killer message, and you will never connect with people on the level that you need to without a message that resonates with the audience you are trying to reach.”
Susan Lindner is the master of making incredible connections. As a former anthropologist and healthcare advocate for AIDS/HIV patients, Susan understands the significance of a powerful message and having it resonate with different audiences. Today she discusses her journey from healthcare…“The one underlying thread … is a killer message, and you will never connect with people on the level that you need to without a message that resonates with the audience you are trying to reach.”
Susan Lindner is the master of making incredible connections. As a former anthropologist and healthcare advocate for AIDS/HIV patients, Susan understands the significance of a powerful message and having it resonate with different audiences. Today she discusses her journey from healthcare consultant to marketing mogul and why having a fundamental understanding of your message is the key to making incredible connections with any audience. -
Women in Business Q&A: Susan Lindner, Founder, Emerging Media
The Huffington Post
Susan Lindner founded the award-winning Lotus Public Relations in 2002 in the midst of the first burst tech bubble, growing it into one of the top 20 fastest growing PR firms in NY by 2005. In 2009, recognizing the powerful advent of social media, Lotus became Emerging Media - a full service BRAND, PR, MKTG and SOCIAL agency dedicated to helping disruptive companies reach their maximum potential.
With more than 15 years experience in public relations, Susan has worked with innovative…Susan Lindner founded the award-winning Lotus Public Relations in 2002 in the midst of the first burst tech bubble, growing it into one of the top 20 fastest growing PR firms in NY by 2005. In 2009, recognizing the powerful advent of social media, Lotus became Emerging Media - a full service BRAND, PR, MKTG and SOCIAL agency dedicated to helping disruptive companies reach their maximum potential.
With more than 15 years experience in public relations, Susan has worked with innovative Fortune 500 brands (BP, National City Bank, Xerox), dynamic tech companies (Akamai, XMPIE, Equitrac, PokerStars), more than 40 international startups, and has helped 10 companies to get acquired in the last 10 years. The Holmes Report, Bulldog Reporter, PR News, Golden Bridge Awards, Top PR Agencies and the Stevie Awards have recognized her and her team at Emerging Media among the top ranked agencies, year after year.
Susan's passion for helping innovators to communicate and connect began prior to her work in corporate communications, stemming from her background as an anthropologist and epidemiologist. Susan studied and worked in Central America, Southeast Asia and throughout NYC, developing and implementing disruptive programs to support social development, microfinance, entrepreneurship, and HIV/AIDS prevention.
Susan speaks four languages and is an active board member of Tricycle Magazine and the Entrepreneurs' Organization and a volunteer teacher at the Workshop in Business Opportunities, helping minority, women and immigrant entrepreneurs to grow their businesses.
How has your life experience made you the leader you are today?
As a cultural anthropologist by training, that lens has allowed me to see different viewpoints without a lot of judgment. I'm fundamentally very curious about people and their purpose, and then weighing those viewpoints out. So for me, being a good leader is being a good listener, considering lots of unique perspectives and creating a solid strategy. -
Exit This Way
SmartCEO
Emerging Media has helped nearly a dozen venture-backed companies in the last 12 years get acquired by the likes of Xerox, IBM, Best Buy, Nuance, Towers Watson, F5 and others. The firm appeals to the venture capitalist’s need to obtain an exit and the founder’s desire to become more than just a start-up. As a result, VCs recommend the company to their entire portfolio, and start-up founders refer it to their fellow entrepreneurs.
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NYC adding more women-owned businesses
Crain's New York Business
New statistics show 31.2% growth in the number of such firms in the city since 1997. The state recorded a 71.1% jump.
Read more: http://www.crainsnewyork.com/article/20120322/ADVERTISING_MARKETING/120329941#ixzz1qfUjdlezOther authors -
The Perfect Formula to Build Your Brand
Entrepreneur Magazine
Entrepreneur approached me to share our secret formula to build the perfect brand.
Courses
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Goldman Sachs 10000 Small Businesses
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Honors & Awards
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2022 Women to Watch in Innovation
Inside Outside
2022 Watch List: Women in Innovation
Women in Innovation is made up of 26 women who are making an impact both inside and outside the organization, in large corporations and small startups. These are the innovation thought leaders shaping business growth through research and publications, as well as women working with the biggest corporations and the fastest startups on the planet. -
Judge - Harvard Innovation Labs President's Challenge
Harvard Innovation Labs
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Moderator
Techweek New York 2016
Hosted a lively panel discussion of top NYC tech entrepreneurs entitled, "What Do Entrepreneurs Fear"
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PR & Marketing Excellence
Business Intelligence Group
Finalist - For Advantages Marketing Agency - EM helped Advantages win 15 awards in 6 months for its incredible design and branding work.
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance…Finalist - For Advantages Marketing Agency - EM helped Advantages win 15 awards in 6 months for its incredible design and branding work.
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. -
Best in PR: Top 10 US Agencies in Mobile & Wireless
Top PR Agencies
Emerging Media achieved an impressive 98% ranking us among the best in the country at promoting, position and garnering press coverage and social media support for media and wireless companies. Recently Emerging Media has worked with mobile firms, including:
StearClear, an app-based designated driver service that gets you and your car home safely
Echolocation, a hyper-local, micro-blogging app that connects users to highly relevant content based upon their location
TargetSpot: the…Emerging Media achieved an impressive 98% ranking us among the best in the country at promoting, position and garnering press coverage and social media support for media and wireless companies. Recently Emerging Media has worked with mobile firms, including:
StearClear, an app-based designated driver service that gets you and your car home safely
Echolocation, a hyper-local, micro-blogging app that connects users to highly relevant content based upon their location
TargetSpot: the largest Internet and mobile radio advertising network
WebNMS: the leading provider of wireless and mobile infrastructure software serving the top telecom companies in the world. -
LAUNCH Championship Judge
Techweek New York
Techweek, the nation’s leading technology conference and festival, gathers industry heavyweights and emerging tech voices to showcase local innovation at 6 emerging hubs. Techweek is "a must-attend tech conference" - The Next Web
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Semi-Final Round Judge
The Mashies
The Mashies is an annual awards program showcasing outstanding digital work in marketing, advertising and social, created and produced by Mashable.com.
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Best B2B Campaign of the Year-Bronze
Golden Bridge Awards
From Thought Leadership to Acquisition – Liazon’s Path to Success with Emerging Media
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Best Media Coverage Campaign of the Year - Gold
Golden Bridge Awards
From Thought Leadership to Acquisition – Liazon’s Path to Success with Emerging Media
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Brava Awards
SmartCEO Magazine
The Brava! Awards program celebrates female CEOs who combine their irrepressible entrepreneurial spirit with a passion for giving back to the community. Brava! Award winners are exemplary leaders of both their companies and their communities. They encourage local philanthropy, mentor up-and-coming leaders and set their companies on the path to tremendous growth. Each year, an independent committee of local business leaders selects winners based on the quality of applications submitted. SmartCEO…
The Brava! Awards program celebrates female CEOs who combine their irrepressible entrepreneurial spirit with a passion for giving back to the community. Brava! Award winners are exemplary leaders of both their companies and their communities. They encourage local philanthropy, mentor up-and-coming leaders and set their companies on the path to tremendous growth. Each year, an independent committee of local business leaders selects winners based on the quality of applications submitted. SmartCEO shares their inspiring stories in the September/October 2014 issue of SmartCEO magazine and celebrates their success at an awards reception in September.
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2012 Launch Campaign of the Year
2012 Golden Bridge Awards
Emerging Media bested top communicators like Ogilvy and Hilton Hotels to win this year's award. Golden Bridge Business and Innovation Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer…
Emerging Media bested top communicators like Ogilvy and Hilton Hotels to win this year's award. Golden Bridge Business and Innovation Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world.
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Honorable Mention, Digital Marketing Campaign of the Year– $100K - $200K
PR News
For our client Toddy Gear, Emerging Media created a ground-breaking launch campaign rooted in traditional PR and coupled with an exceptional digital component and launch event at the Consumer Electronics Show. Within 6 months of launch, Toddy Gear products were being sold at Target.com, and Target Stores, Radio Shack, Staples, Verizon Wireless, and many more.
PR News' Digital PR Awards is the industry's top honor in the PR/communications digital space, recognizing outstanding digital…For our client Toddy Gear, Emerging Media created a ground-breaking launch campaign rooted in traditional PR and coupled with an exceptional digital component and launch event at the Consumer Electronics Show. Within 6 months of launch, Toddy Gear products were being sold at Target.com, and Target Stores, Radio Shack, Staples, Verizon Wireless, and many more.
PR News' Digital PR Awards is the industry's top honor in the PR/communications digital space, recognizing outstanding digital initiatives among corporations, agencies and nonprofits. The coveted awards set the industry benchmark for excellence across all areas of digital PR. The winners of the Digital PR Awards are those organizations that took chances, made tremendous strides and understand the power of digital communications in public relations. -
Finalist: Communications or PR Campaign of the Year - Marketing - Consumer Products
Stevie Awards for Women in Business
Toddy Gear Microfiber Cloths- The Dirty Sexy Gadget Launch Campaign
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Best Branding & Positioning
Bulldog Reporter
Award for best branding and positioning for PokerStars' online and print PR campaigns in the US and Canada.
Languages
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Englisch
Native or bilingual proficiency
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Spanish
Professional working proficiency
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Thai
Elementary proficiency
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German
Elementary proficiency
Organizations
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Women in Climatetech & Sustainability
Member
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Innovation Women
Member
- Presentwww.innovationwomen.com
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Women in Innovation
Member
- Present -
Entrepreneurs' Organization (EO)
NY Chapter Board Member, Strategic Alliances, EO 2030 Committee Member
-The Entrepreneurs' Organization (EO) is a global business network of 8,000+ business owners in 121 chapters and 40 countries. Founded in 1987 by a group of young entrepreneurs, EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. Our vision is to build the world's most influential entrepreneur community, which aligns with our mission of supporting entrepreneurial education and engaging entrepreneurs to learn and…
The Entrepreneurs' Organization (EO) is a global business network of 8,000+ business owners in 121 chapters and 40 countries. Founded in 1987 by a group of young entrepreneurs, EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. Our vision is to build the world's most influential entrepreneur community, which aligns with our mission of supporting entrepreneurial education and engaging entrepreneurs to learn and grow. www.eonetwork.org
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Last week marked the end of a wonderful 7 years at Cartier. Being trusted to build and lead the Retail Lab in Brooklyn was the honor of my career…
Last week marked the end of a wonderful 7 years at Cartier. Being trusted to build and lead the Retail Lab in Brooklyn was the honor of my career…
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