Activity
-
So proud of our whole team for earning a truly unbelievable honor — an Emmy nomination — for our heartfelt story. All the kudos in the world to the…
So proud of our whole team for earning a truly unbelievable honor — an Emmy nomination — for our heartfelt story. All the kudos in the world to the…
Shared by Teressa Iezzi
-
And now, for the healthiest, sweetest donuts you'll see all day, courtesy of our adorable office dogs 🍩 #NationalDonutDay
And now, for the healthiest, sweetest donuts you'll see all day, courtesy of our adorable office dogs 🍩 #NationalDonutDay
Liked by Teressa Iezzi
Publications
-
The Idea Writers
Palgrave Macmillan
A must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations and the digital revolution has meant that technology has become a part of the creative equation. Some of the most successful brand initiatives of the past decade haven’t been “campaigns,” they’ve been useful products and real world experiences. The very…A must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations and the digital revolution has meant that technology has become a part of the creative equation. Some of the most successful brand initiatives of the past decade haven’t been “campaigns,” they’ve been useful products and real world experiences. The very definitions of advertising and creativity have expanded, and the creative team along with them.
A new ad landscape has changed what it means to be a copywriter or a “creative.” It has meant new opportunities for writers who now have the opportunity to push brand narrative to places it’s never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past—while exceedingly worthy of study—are insufficient to guide the modern copywriter.
Co-published with AdvertisingAge, The Idea Writers provides an in-depth examination of the changes that have completely remade the advertising industry while providing useful how-to advice.
Filled with interviews from top creatives including:
Nick Law, Jeff Benjamin, Tim Delaney, Susan Credle, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, Joyce King Thomas, Andrew Keller, David Droga, Gerry Graf, Ty Montague, Greg Hahn, Calle and Pelle Sjoenell, PJ Pereira, David Abbott and many more.
More activity by Teressa
-
Dogs make us happy, but do we do the same for them? And what does “happy” even mean to them? Science has (some of) the answers! We talked to…
Dogs make us happy, but do we do the same for them? And what does “happy” even mean to them? Science has (some of) the answers! We talked to…
Liked by Teressa Iezzi
Other similar profiles
Gemeinsame Artikel erkunden
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More