Zack Naylor

Zack Naylor

Minneapolis, Minnesota, United States
7K followers 500+ connections

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Proven user experience design leader of highly talented, cross-functional teams. Creator…

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    Aurelius

    Greater Minneapolis-St. Paul Area

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    Greater Minneapolis-St. Paul Area

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    Greater Minneapolis-St. Paul Area

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    Greater Minneapolis-St. Paul Area

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    Eden Prairie, MN

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    Greater Minneapolis-St. Paul Area

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    Digital

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    Greater Minneapolis-St. Paul Area

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    Greater Minneapolis-St. Paul Area

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Publications

  • NerdCast #58: Why Usability Testing Has Been Given a Bum Wrap

    The Nerdery - NerdCast podcast series

    On this episode of the NerdCast we talk with Nerdery UX Designers Zack Naylor and Christopher Stephan about Usability Testing and how it’s been called the grandfather of UX. We discuss why it’s been given a bad reputation and what it’s real value is as one of the methods for proper User Experience design. This is part one of a four-part series that will be featured over the course of the month of November. Each week will feature a new blog article at blog.nerdery.com and a podcast with…

    On this episode of the NerdCast we talk with Nerdery UX Designers Zack Naylor and Christopher Stephan about Usability Testing and how it’s been called the grandfather of UX. We discuss why it’s been given a bad reputation and what it’s real value is as one of the methods for proper User Experience design. This is part one of a four-part series that will be featured over the course of the month of November. Each week will feature a new blog article at blog.nerdery.com and a podcast with Christopher and a guest UX specialist to weigh in on the conversation.

    Other authors
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  • User Experience and Content Strategy: So Happy Together

    The Nerdery

    The idea for this episode of Design Science was born from this conversation between Principal UX Designer Zack Naylor and Content Strategist Meghan Casey:

    Meghan: Well you know, Zack, the user experience doesn’t really matter if our clients aren’t even creating or curating content people want or need.
    Zack: That may be true, Meghan, but without a superior user experience, people won’t be able to read or do anything with the content.
    Meghan: Yeah, Zack, I know. That’s why I’m saying…

    The idea for this episode of Design Science was born from this conversation between Principal UX Designer Zack Naylor and Content Strategist Meghan Casey:

    Meghan: Well you know, Zack, the user experience doesn’t really matter if our clients aren’t even creating or curating content people want or need.
    Zack: That may be true, Meghan, but without a superior user experience, people won’t be able to read or do anything with the content.
    Meghan: Yeah, Zack, I know. That’s why I’m saying that the content has to be stellar so that the user experience has something to shine the light on.
    Zack: Meghan, WE ARE VIOLENTLY AGREEING.

    Get the “what came first”and “who owns what” conversations out of the way and discover that the overlap between content strategy and user experience is a good thing. We’ll discuss how we’ve started to build content strategy into our user experience practice and how its making a huge difference for our team and our clients.

    Other authors
    See publication

  • User Experience and Content Strategy: So Happy Together

    The Nerdery

    The idea for this episode of Design Science was born from this conversation between Principal UX Designer Zack Naylor and Content Strategist Meghan Casey:

    Meghan: Well you know, Zack, the user experience doesn’t really matter if our clients aren’t even creating or curating content people want or need.
    Zack: That may be true, Meghan, but without a superior user experience, people won’t be able to read or do anything with the content.
    Meghan: Yeah, Zack, I know. That’s why I’m saying…

    The idea for this episode of Design Science was born from this conversation between Principal UX Designer Zack Naylor and Content Strategist Meghan Casey:

    Meghan: Well you know, Zack, the user experience doesn’t really matter if our clients aren’t even creating or curating content people want or need.
    Zack: That may be true, Meghan, but without a superior user experience, people won’t be able to read or do anything with the content.
    Meghan: Yeah, Zack, I know. That’s why I’m saying that the content has to be stellar so that the user experience has something to shine the light on.
    Zack: Meghan, WE ARE VIOLENTLY AGREEING.

    Get the “what came first”and “who owns what” conversations out of the way and discover that the overlap between content strategy and user experience is a good thing. We’ll discuss how we’ve started to build content strategy into our user experience practice and how its making a huge difference for our team and our clients.

    Other authors
    See publication

  • Nerdery Interactive Primer: Intro to User Research (http://vimeo.com/31148988)

    The Nerdery

    The Nerdery's own guru of User Experience (UX) goes over the basic tenets of User Research including it's basic tools and terminology, how it is accomplished and where it can be used to make your next interactive project more effective.

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  • Nerdery Interactive Primer: The Science of UX (http://vimeo.com/40979884)

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    In this Nerdery Primer, resident UX'rs Mike and Zack discuss the methods and tools they use to analyze and design a better user experience. This includes art vs. design, genius vs. holistic, inductive vs. abductive reasoning, and how research can be turned into real solutions to real problems.

    Other authors
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  • Nerdery Interactive Primer: The Science of UX (http://vimeo.com/40979884)

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    In this Nerdery Primer, resident UX'rs Mike and Zack discuss the methods and tools they use to analyze and design a better user experience. This includes art vs. design, genius vs. holistic, inductive vs. abductive reasoning, and how research can be turned into real solutions to real problems.

    Other authors
    See publication

Projects

  • World Usability Day, 2014 at the University of Minnesota

    Usability Day is always a collaborative effort. Brainstorming, planning, scheduling and arranging speakers and activities, including; several speakers, panels and a casual engagement measuring activity (using a card sorting mechanic) regarding athletic funding at the UofM with results communicated during the final panel. All of the above thematically structured to speak to the 2014 theme "The Year of Engagement ".

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