Analyst, Site & App Content Strategy

Description

Your Role

The Analyst, Site & App Content Strategy is responsible for driving growth through cohesive messaging brought to life across brand touchpoints within the site and app channels. The ability to develop strong cross-functional relationships and utilize insights to influence others are critical to this role’s success. The Analyst will work cross-functionally to understand PINK and megabrand product and promotional priorities while also building out messaging priorities through the filter of a customer-first mindset. The role will also support growth of the total digital and app channels through strategic planning, data driven insights and a view to enhance the customer experience. This role is a mix of digital merchandising, content strategy, analytics, and creative problem solving.

Why You Belong Here

At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact

• Support ideation and implementation of content strategies for key launches and marketing initiatives in order to drive profitable business growth and build strong brand equity
• Oversee the content planning and execution of brand initiatives brought to life in Victoria’s Secret PINK site & app channels
• Partner with digital merchandising, production and creative teams to flow through daily business now changes designed to optimize business performance in the moment
• Analyze homepage & app performance inclusive of click through rate, heatmaps, financial impact to drive optimization on a daily basis
• Partner with creative and copy teams to advance cross category story-telling and effectively balance promotional moments with product newness
• Identify opportunities to drive app file growth through acquisition initiatives
• Proof site and app creative for product and content accuracy
• Manage calendarization of content, in addition to content and offer changes
• Recommend opportunities for innovative content messaging.
• Create deliverables for senior leadership strategy and launch reviews as well as content reporting and performance
• Support planning and execution of A/B content tests in partnership with site execution teams and apply learnings to content
• Work cross-functionally with other marketing channels to align on content plans
• Act as the liaison between PR, copy, creative and cross functional marketing teams to confirm alignment and ensure approvals
• Manage execution of project plans and deadlines to achieve all content objectives on time and anticipate and resolve potential problems/issues
• Monitor trends in competitive and consumer landscape to identify brand advancement opportunities
  
  

Click here for benefit details related to this position.

Minimum Salary: $67,000.00

Maximum Salary: $86,100.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

• Bachelor's degree in Marketing or Digital Merchandising
• 3-5 years in progressive consumer marketing or Digital Merchandising positions for strong brand, with a proven track record in development/execution of developing and leading strategic marketing plans
• Strategic, analytical and creative thinker that focuses on results
• Deep understanding of the digital landscape and how site and app strategically fits into the customer journey
• Ability to integrate information across a variety of sources and translate it into an effective strategy
• Excellent organizational and planning skills
• Exceptional written and oral communication skills
• Ability to perform in a fast-paced environment and welcome change as it is presented
• Extensive experience working in teams and managing internal cross-functional as well as external partners (i.e. agencies)
• Retail/Fashion digital merchandising/marketing a plus
  
  

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.