Director, Product Marketing - Partnerships

Area Culture, Collaborations & Partnerships

Department Product Marketing

Direct Reporting Line Senior Director Product Marketing

Subsidiary/country United States

Location Los Angeles

Number of Personnel Managed 3 - 6

Purpose & Overall Relevance for the Organization

Develop, steer, and deliver the global footwear and apparel category footprint and business strategy across functions and within the adidas brand.

Key Responsibilities

Translate Global BU strategy, creative direction, and vision onto category level

Co-create, develop, and implement seasonal product marketing direction and strategic initiatives in conjunction with product triad leadership

Lead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etc

Drive the yearly/seasonal BU cross-functional product end to end process

Co-create, develop and implement consumer framework and corresponding product strategy in conjunction with Product Marketing leadership

Drive achievement of financial targets and results for category by range/concept offer

Identify, escalate and address business critical topics in category

Monitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed

Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners

Integration of Brand initiatives and technologies into category

Identify new business opportunities to drive innovation and/or commerciality

Work closely with the Sr Director to build short-, mid- and long-term business plans

Integrate all relevant units in the planning, strategy, and execution phases (Design, Development, Innovation, Brand Marketing, Culture Marketing, Merchandising, and Planning)

Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence

Manage & track system accuracy and calendar milestone readiness

Ensure legal compliance of concept, model and color names

Prepare and present product range for creative/design/selection review sessions and internal brand milestones

Create a team culture that supports the principles of diversity, inclusion, and equity

Role model the brand and team values

Key Relationships

Partners and/or external parties

Merchandising

Design

Product Operations

Costing and Development

Brand and Culture Marketing

Head Office

Legal

Innovation

Mindsets, Skills, And Abilities

Lateral thinking and comfortable with challenging the status quo

Be open for change, support execution of change management

Entrepreneurial

Display and model innovative, resilient, and empathetic mindsets

Strong collaborative and influencing skills

Inspire, develop and lead; set organizational framework for performance and growth

Ability to influence others upward and across the team/organization

Extensive understanding of consumer/marketplace as well as sneaker, fashion, and sport culture

Strong commercial, financial and business acumen

Strong communication and presentation skills

Strategic and data minded with strong executional abilities

Ability to travel

Skills

Outlook: Advanced

Word: Advanced

Excel: Advanced

PowerPoint: Advanced

Requisite Education And Experience / Minimum Qualifications

• University degree or equivalent education required; Masters degree a plus
• 10 years of relevant work experience
• Previous partner facing co-creation process experience
• 5 years management experience of diverse & global teams
• 5 years experience in production creation, merchandsing, or related field
  
  

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years. The anticipated low and high end of the base pay range for this position is $171,300 to $196,995. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, CA.Though our teammates hail from all corners of the world, our working language is English.