At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.
Job Description Summary: As a part of the Churn & Retention team, the Marketing Specialist will drive and execute impactful programming to re-engage lapsed PayPal users at scale by:
Delivering against program targets for Net New Active users and Churn Saves through always-on incentive programming and continued test & learn experimentation
Supporting and executing backlog (learning agenda) of Growth experiments to re-engage churned users with tailored, impactful programming
Engaging agile team inclusive of dedicated resources across Marketing Operations, Analytics & Creative to launch programming across both owned and paid channels
Working cross-functionally with Brand, Legal, Risk, Product, & other segment marketing teams to bring key initiatives to life
Act as active stakeholder on ideation, strategy and creation of the Churn experimentation roadmap
Collaborate with cross-functional partners to execute new marketing initiatives designed to meet KPI goals. Partners include: Local/International Marketing, Marketing Operations, Product, Web, Legal, Analytics, etc
Help drive Backlog prioritization working with growth analytics to size / model highest potential ideas
Ensure optimal customer experience, elevated creative and compelling messaging / value promise
Testing & Execution
Write the Experiment brief and testing plan ensuring reliable tracking / instrumentation across funnel
Develop optimal experiment vetting idea and against end-to-end customer experience
Coordinates end-to-end implementation inclusive of legal and other reviews, and ensure thorough A/B testing agenda is built into each experiment
Actively monitor and seek learning immediately post launch to improve results in-flight
Work with agency partners to design high-performing creative marketing assets (predominately owned channels—emails, onsite banners, landing pages, app notifications, triggers)
Learnings & Analytics
Quantify business impact of marketing campaigns and share results with stakeholders on a regular cadence
Ensure that comprehensive analytics tracking, testing, and continuous improvement are incorporated throughout every project
Manage and report on ongoing budget spend for agency costs and incentive payouts
Drive rigorous learning and insights post launch. Audit every aspect of the experiment – funnel, audience, messaging, etc. Seek to innovate and scale what has been proven as fast as possible to achieve maximum impact
Growth / Agile Discipline
Embody agile ways of working from planning through execution and learnings – ceremonies and artifacts
Work closely with agile squad members to execute global marketing projects/campaigns
Experience And Skills (the What)
2+ years of experience as data-driven performance marketer operating across direct response paid and owned channels at scale
Entrepreneurial & Results Focused: bring a ‘hustler’ style mentality and be highly results oriented
Demonstrated success with improving the performance of owned marketing channels
Inquisitive marketer and thinker with high-level of curiosity and drive to test new ideas and future sources of growth
Experience with A/B testing and supporting measurement and attribution techniques
Qualities And Behaviours (the How)
Appreciates the qualitative and quantitative aspects of Performance Marketing
Collaborative
Has worked in dynamic and cross functional environment
Innate curiosity and thirst to learn
Entrepreneurial and creative spirit
The type of marketer that flourishes at PayPal
Middle-brained Marketer who can flex across the funnel while driving connectivity of marketing with the business
Results Focus is a business builder who ties all work back to overall commercial impact
Strong Collaborator who partners with stakeholders for win-win
Change Agent we are rapidly evolving as a business and need someone who can be at the helm to lead change
Thought Leader uncovers consumer insights to create new marketing opportunities
Nurturer of Talent to bring out the best in individuals and teams
Deals with Ambiguity to take the unknown into action
Challenges the Status Quo and believes things can always be improved
A believer in the “Greater Good” one who always puts others’ needs above their own
Lives and believes in the company values
PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The U.S. national annual pay range for this role is $43400 to $111980
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com
Who We Are:
To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx
PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.
Notice to Applicants and Employees who reside within New York city. Click https://careers.pypl.com/Contact-Us/default.aspx
to view the notice.
REQ ID R0111313
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development, Technology, Information and Internet, and Financial Services
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