From the course: Advertising on TikTok

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How to create a TikTok collections ad

How to create a TikTok collections ad

From the course: Advertising on TikTok

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How to create a TikTok collections ad

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- [Instructor] Collection ads is an ad format that enables users to find, discover and browse products on a light loading and fast experience without leaving TikTok. In this video, I will show you how to create a TikTok collection ad. How does it work? When your ad is shown, a carousel of rotating products cards will appear too. When someone taps on any of these product cards, it will land into an instant gallery page, which is a fast loading instant experience that improves product discovery and action. From the gallery, users can browse and then head to your website to complete a purchase. To get started, keep in mind that this ad format only works with traffic and conversion objective. Once you are in the ad creation step, you can choose your ad format. After a single video and single image, you will find collection ads. After you select the ad format, under destination page, a new option will appear. Create…

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