From the course: Advertising on TikTok

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How to create a web pixel in TikTok and track events

How to create a web pixel in TikTok and track events

From the course: Advertising on TikTok

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How to create a web pixel in TikTok and track events

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- [Instructor] Before creating your first campaign, it is important we define and set up how we will measure the success of it. In this video, I will show you how to create a web pixel to track events. What is a pixel? A pixel is a short piece of code that can be placed on your website to track the number of people who have completed a specific action after first seeing or clicking on your ad. The main advantage of only advertising is that we can measure the impact of our campaigns. In online marketing, attribution is the process to assign credit for a specific event or action that take place as a result of your ads. Thanks to this, advertisers can measure cost per action or return on ad spend to evaluate efficiency of the campaigns. In order to attribute an event on your website to a TikTok click or ad view, you will need to implement a web pixel code. In order to create your pixel, you will need to go to Assets…

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