From the course: Advertising on TikTok
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How to monitor your TikTok ads campaign results
From the course: Advertising on TikTok
How to monitor your TikTok ads campaign results
- [Instructor] Once your campaign is finished, and published, this is just the beginning. A good marketer will follow up closely on its performance and monitor the results. In this video, I will show you how to review your campaign's performance. The first thing you need to know is that there are two types of results you can view. The first one is the dashboard tab. This will give you the micro picture where you can check the overall data across all campaigns. The second type of view is the campaign tab. Here you can find the micro data where you can drill down on individual campaign performance but also check on the ad group and the ads level data. The dashboard should be your first stop once you log in into the platform. Here you can find vital information, like for example, today's spend versus bank account balance on the first tile but also check the number of active or not delivering number of campaign, ad…
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