How to navigate TikTok campaign settings

- In this lesson I will show you how to create your first campaign. Step by step. let's start by selecting the campaign tab and then clicking on create bottom. We are now inside the creation flow. TikTok will ask us to select between simplify more or custom more simplify. More means we are under a short light and fast process for campaign creation. which is also less advanced as the goal of these videos to master all available features. I will show you the customer expel mode instead and switching modes. good. The first step for creating any new campaign is to select your advertising goal or objective. This is the end result you want people to do when they see your ads. For example, if your goal is getting visits to your website you will select traffic. If you want the most amount of people to see your ads, then I will select rich. If you want sales, instead, I will sell conversions. The goals are segmented in three buckets based on online standard marketing funnels, going from awareness to consideration, to consideration to conversions. I will select traffic to send traffic to my website. Now we need to give a name to our campaign or just leave the default name. The platform has selected for us, which is usually a combination of the goal the date and the time of the creation. I will just input country targeting, company name, product services. Good. The next option available is called create a split test. This first option is quite advanced. It allows you to create another group in and out and then selecting available that you want to test and it will split your target audience into, showing the original and the variation and then measuring which one performs the best. We can skip this for now. Then it allows you to use campaign budget optimization. By default, we can define budgets on the next level, which is the other. But, by selecting the campaign budget optimization. You let TikTok to allocate budget automatically to bring you the best performance possible based on each other performance. Once then that you will need to select the daily budget. Lastly, we can set optionally a budget limit on the campaign level. If you choose to do so you will be able to select a daily or lifetime budget. In my case. I will sell a campaign budget optimization. Enable work with a daily budget.