Writing your article - LinkedIn Tutorial

- When you're ready to actually sit down and start writing, I want to challenge you to think about your overall topic and how it fits in with your broader newsletter theme. Why is the topic you're writing about relevant right now? One of the first things to consider when writing is your tone. How do you want to come across? Do you want to be approachable but professional? Do you want to be authoritative? Think about actually constructing the newsletter, so the introduction, the middle, and the end. For your introduction paragraph, I really recommend taking some time to be thoughtful here, as this is your hook. Make it as catchy and concise as possible. Then move to the middle part of your newsletter. This is where you'll share your tips, thoughts about the future, or a report that you're referencing. For example, you might have one theme and up to five key points that you want to make. Sometimes in my newsletter, there are only three points that I explore. The point is, don't make it overwhelming. When you're wrapping up your newsletter, you want a really strong close. Think about where you want to send your audience for more information. Today, I point people in the direction of coaching videos that I post weekly on Instagram, my LinkedIn profile page, and I remind people to subscribe to the newsletter. Once everything is clearly constructed, think about the flow. Read it back to yourself multiple times. Your newsletter is competing for attention that your reader could be placing elsewhere. So make reading it easy, quick, and worth it. Finally, I want to touch on word count. Whilst I don't think there's a hard-and-fast rule here, I challenge you to remove as many words as you can without losing the flow or meaning in your newsletter. Be ruthless. Overall, keep things consistent. And preparing in advance of publishing your newsletter means that when you're ready to hit that publish button, you've done all the hard work already. I know it probably sounds like I always knew how to do this, but I really didn't. I'm not a copywriter. And in fact, I don't even consider myself a great writer. I just write in a way that works for me, and I keep tweaking my approach, sometimes by figuring out what people like or by reading other newsletters and picking up ideas. My advice is to give it a go and learn as you go.