From the course: How to Hire Great Salespeople

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Why you should listen to your gut when hiring salespeople

Why you should listen to your gut when hiring salespeople

From the course: How to Hire Great Salespeople

Why you should listen to your gut when hiring salespeople

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- Ever felt like you just knew something was a good or bad idea? Those sensations might come from your gut sending signals to your brain. There is a growing body of research that suggests your gut communicates directly with your brain through the vagus nerve. This means your gut influences how you assess situations and make decisions. In this video, let's review how gut instinct plays an important role when you hire salespeople, psychologist, and neuroscientist, Antonio DeMassio invented the concept of somatic markers. Somatic markers are emotional and physical sensations transmitted from your gut to your brain. You and I call this gut instinct. Gut instinct can sometimes guide you when logic or data isn't enough, particularly when making people decisions. Picture this. Aisha, a sales manager, had a difficult choice. Should she hire Sean or Emily? Both had great resumes and references. Both were equally good on paper, but there was something that felt right about Emily. She seemed to…

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